Super Group Holdings Proprietary Limited v RSC Consulting Services Proprietary Limited and Another (LM117Sep22) [2023] ZACT 60 (26 January 2023)

75 Reportability
Competition Law

Brief Summary

Competition Law — Merger Control — Conditional approval of large merger between Super Group Holdings and RSC Consulting Services and Clean Tech 360 — Super Group Holdings to acquire 51% of shares in both target firms — Competition Commission assessed potential anti-competitive effects and found no direct overlap in services — Proposed transaction deemed indivisible due to conditional nature of sale — Tribunal satisfied that merger unlikely to substantially prevent or lessen competition and does not raise public interest concerns, approving the transaction with conditions for employee stock ownership plan.

Comprehensive Summary

Summary of Judgment


Introduction


These proceedings concerned a large merger before the Competition Tribunal of South Africa in which the Tribunal was required to decide whether to approve, prohibit, or approve with conditions a proposed acquisition of control.


The primary acquiring firm was Super Group Holdings Proprietary Limited (referred to in the reasons as “Super Group Holdings”), part of a wider corporate group controlled by Super Group Limited, a company listed on the Johannesburg Stock Exchange. The primary target firms were RSC Consulting Services Proprietary Limited (“RSC”) and Clean Tech 360 Proprietary Limited (“Clean Tech”).


The matter was heard on 22 December 2022, and the Tribunal issued an order on the same date conditionally approving the transaction. The Tribunal’s reasons were subsequently issued on 26 January 2023.


The general subject-matter of the dispute was whether the proposed acquisition—structured as the purchase of 51% of the issued share capital in each of two target firms—raised any competition concerns (including potential portfolio or bundling effects) and whether any public interest considerations (notably employment and the spread of ownership through an employee share ownership plan (ESOP)) required conditions.


Material Facts


Super Group Holdings is a South African firm within a group that provides supply chain management services, operates vehicle dealerships, and provides fleet leasing and management. Its supply chain activities include the planning and management of sourcing, procurement, transport, and warehousing of goods and services. The Tribunal referred to Super Group Holdings together with its subsidiaries as the “Acquiring Group.”


RSC and Clean Tech are South African firms. RSC provides services including audit and verification of stock, integrity and accuracy audits, and inbound and outbound distribution-related services, including the outsourcing of employees for stock-taking functions. Clean Tech provides an outsourced, technology-based cleaning solution, including commercial and hospitality cleaning and employee management.


The proposed transaction entailed Super Group Holdings acquiring 51% of the issued share capital of each of RSC and Clean Tech, thereby acquiring control over both target firms.


A material structural fact addressed by the Tribunal (through the Commission’s analysis) was that there was one acquiring firm and more than one target firm, requiring an assessment of whether the transaction constituted one indivisible transaction. The target firms were owned by the same shareholders, and the sale of each target firm was conditional upon the other. The reasons also recorded that the target firms did not operate in the same line of business as each other, and that Clean Tech’s turnover and assets did not meet the threshold for notification if acquired alone, which contributed to the Commission’s conclusion that the combined sale constituted one indivisible transaction.


On competition effects, the material facts accepted for assessment were that the Acquiring Group’s activities (freight logistics and related supply chain services) did not directly overlap with RSC’s stock-taking and related outsourced services, and did not overlap with Clean Tech’s commercial cleaning services in a manner suggesting horizontal competition. Nonetheless, because RSC’s services could be complementary to logistics offerings, the Commission considered whether the transaction might create bundling/portfolio effects.


On public interest, the merging parties submitted that the transaction would not cause retrenchments. The reasons recorded that employees of the target firms would be retained as employees of subsidiaries of Super Group, supporting the conclusion that the merger was unlikely to negatively impact employment.


As to the spread of ownership, the reasons recorded that Super Group was 68.18% black owned and 24.72% black women owned, while the target firms had no black ownership. During the Commission’s investigation, the Minister of the Department of Trade, Industry and Competition requested commitments relating to an ESOP for workers of the target firms and initiatives to promote broad-based black economic empowerment (B-BBEE). The Acquiring Group indicated it had plans to implement an ESOP via an employee trust to acquire a shareholding at Super Group Holdings level, and the Commission engaged the parties on the proposed ESOP terms, including the ESOP shareholding percentage and the employee qualifying period. Certain numerical details of the ESOP shareholding and qualifying period motivation appear omitted/redacted in the published reasons.


Legal Issues


The central legal questions were whether the proposed transaction was likely to result in a substantial prevention or lessening of competition in any relevant market, and whether any public interest concerns arose that warranted conditions.


The Tribunal also had to address an anterior structural question relevant to the filing and assessment of the merger, namely whether the acquisition of two separate target firms by a single acquirer constituted one indivisible transaction, given the conditionality and ownership structure described.


The dispute primarily concerned the application of law to fact within merger control, including an evaluative assessment of potential portfolio/bundling effects where the merging parties were not direct horizontal or vertical competitors. It also required a value-laden evaluative judgment on appropriate public interest conditions, particularly the acceptability of the proposed ESOP parameters as motivation for merger approval subject to conditions.


Court’s Reasoning


On the indivisibility issue, the Commission’s reasoning—accepted and reflected in the Tribunal’s reasons—proceeded from the fact that the two target firms were owned by the same shareholders and that the sale of each was conditional upon the other. Although the target firms were not active in the same line of business, and although Clean Tech on a standalone basis did not meet notification thresholds, the conditional and linked nature of the sale supported the conclusion that the transaction should be treated as one indivisible transaction for purposes of merger assessment.


On competition, the Tribunal’s reasons recorded that the Commission identified no direct horizontal or vertical overlaps. The Acquiring Group operated in broad freight logistics and supply chain services, while RSC provided stock-taking and outsourced stock-taking labour, and Clean Tech provided commercial cleaning services. The Commission found that Super Group and RSC did not share the same direct competitors and did not compete directly, and that Clean Tech’s services were not interchangeable with those of Super Group.


Despite the absence of direct overlap, the Commission considered whether the transaction could lead to bundling or portfolio effects, because certain services supplied by RSC could be complementary to the logistics services typically offered by a larger logistics provider. The Commission’s investigation focused on how, in practice, logistics companies often subcontract parts of warehouse and distribution-centre functions—such as stock counting—to specialist smaller firms (including firms like RSC and others identified in the reasons). The reasons further recorded a finding that large distribution logistics companies already utilized such niche service providers and were expected to continue to do so after the merger. On that basis, the Tribunal concluded that the transaction was unlikely to result in anti-competitive portfolio effects and would not substantially prevent or lessen competition in any relevant market.


On public interest and employment, the Tribunal relied on the parties’ submission that the merger would not lead to retrenchments, together with the indication that employees of the target firms would be retained within subsidiaries of Super Group. This supported the conclusion that the merger was unlikely to have a negative impact on employment.


On the spread of ownership and the ESOP condition, the Tribunal noted the Minister’s request for an ESOP benefiting the target-firm workers and for details of B-BBEE initiatives within the target firms. The reasons recorded that the Acquiring Group already planned an ESOP to be implemented through an employee trust acquiring a shareholding at Super Group Holdings level. The Commission had requested enhancements to the proposed ESOP terms (including increasing the ESOP shareholding to 5% and reducing the qualifying period from five years to two years), but ultimately recommended approval subject to the parties’ planned conditions. The Tribunal then undertook its own evaluative engagement with the ESOP condition, requested further motivation for the proposed ESOP shareholding quantification and the five-year qualifying period, and recorded that it was satisfied with the parties’ submissions. The transaction was therefore approved subject to conditions attached as Annexure A.


Outcome and Relief


The Tribunal conditionally approved the large merger whereby Super Group Holdings would acquire control (51% shareholding) over RSC Consulting Services Proprietary Limited and Clean Tech 360 Proprietary Limited.


The relief granted was an approval subject to conditions, recorded as being contained in “Annexure A” to the order. The reasons indicate that the conditions related to an ESOP (as part of the public interest assessment), although the full text of the conditions was not reproduced in the body of the reasons provided.


No separate or specific costs order was set out in the reasons provided.


Cases Cited


No cases were cited in the reasons provided.


Legislation Cited


No legislation was expressly cited in the reasons provided.


Rules of Court Cited


No rules of court were cited in the reasons provided.


Held


The Tribunal held that the proposed acquisition of control by Super Group Holdings over RSC and Clean Tech was unlikely to substantially prevent or lessen competition in any relevant market. It further held that the merger did not raise public interest concerns requiring prohibition, and that employment would not be adversely affected on the record before it.


The Tribunal approved the merger subject to conditions (Annexure A), following consideration of public interest issues relating to the spread of ownership through an employee share ownership plan and after being satisfied with the merging parties’ motivation regarding the ESOP structure and qualifying period.


LEGAL PRINCIPLES


The decision applied the principle that a merger may be assessed as an indivisible transaction where multiple target firms are owned by the same shareholders and the sale of each is conditional upon the other, even if the targets operate in different lines of business and one target might not be notifiable on a standalone basis.


It applied the principle that the absence of direct horizontal or vertical overlaps does not end the competitive assessment, because a merger can still raise portfolio or bundling concerns where the acquirer’s offerings and the target’s services are complementary and may be supplied together. The assessment in such circumstances turns on market realities, including whether customers can and do source the complementary services separately and whether rivals are likely to be foreclosed.


It further applied the principle that merger approval may appropriately be made conditional to address public interest considerations, including employment effects and the promotion of a broader spread of ownership through mechanisms such as an ESOP, and that the Tribunal may require and evaluate further motivation on the design features of such conditions (including shareholding levels and qualifying periods) before confirming them as acceptable.

1
COMPETITION TRIBUNAL OF SOUTH AFRICA
Case no: LM117Sep22
In the large merger between:
Super Group Holdings Proprietary Limited Primary Acquiring Firm
And
RSC Consulting Services Proprietary Limited and
Clean Tech 360 Proprietary limited
Primary Target Firms
Panel: I Valodia (Presiding Member)
A Wessels (Tribunal Member)
A Ndoni (Tribunal Member)
Heard on: 22 December 2022
Order issued on: 22 December 2022
Reasons Issued on: 26 January 2023
REASONS FOR DECISION
Introduction
[1] On 22 December 2022, the Tribunal conditionally approved the large merger
whereby Super Group Holdings Proprietary Limited ("Super Group Holdings")
intends to acquire control over RSC Consulting Services Proprietary Limited
("RSC") and Clean Tech 360 Proprietary Limited ("Clean Tech").
[2] In terms of the proposed transaction, Super Group Holdings will acquire 51% of
the respective issued share capital in RSC and in Clean Tech.
Primary acquiring firm
[3] Super Group Holdings is a South African firm and controlled by Super Group
Limited ("Super Group"), a company listed on the Johannesburg Stock Exchange
Limited.

2
[4] Super Group provides supply chain management services, operates vehicle
dealerships and provides fleet leasing and management services. The business
encompasses the planning and management of all activities across the supply
chain including, sourcing, procurement, transport and warehousing of goods and
services.
[5] Super Group, Super Group Holdings and their subsidiaries shall collectively be
referred to as the “Acquiring Group”.
Primary target firms
[6] RSC and Clean Tech (the "Target Firms") are South African firms.
[7] The services of RSC include audit and verification of stock, integrity and accuracy
audits and inbound and outbound distribution.
[8] Clean Tech provides an outsourced, technology-based cleaning solution which
includes commercial cleaning, hospitality cleaning and employee management.
Indivisibility analysis
[9] The Competition Commission (“the Commission”) considered whether or not the
proposed transaction constitutes an indivisible transaction given the fact that
there is one acquiring firm and more than one target firm.
[10] The Target Firms are owned by the same shareholders and the sale of the Target
Firms is conditional on each other. However, the Target Firms are not active in
the same line of business as RSC is active in the provision of outsourcing of
stock taking related services in distribution centres and Clean Tech is a cleaning
company.
[11] In addition, the turnover and assets of Clean Tech do not meet the threshold for
its acquisition (alone) to be notifiable. As such, the Commission was of the view
that the proposed sale of the Target Firms constitutes one indivisible transaction.

3
Competition assessment
[12] The Commission considered the activities of the merging parties and found that
they do not directly overlap horizontally or vertically as the Acquiring Group is
involved in various activities which can be summarised as freight logistics
services involving sourcing, procurement, transport and warehousing of goods
and services.
[13] RSC provides activities such as stock taking as well as outsourcing its employees
to provide stock taking for various other distribution companies. RSC and Super
Group do not share the same type of direct competitors1 and do not compete
directly. Equally, Clean Tech is a commercial cleaning company and does not
offer any services which can be considered interchangeable to those of Super
Group.
[14] However, the Commission considered whether the proposed transaction will
likely lead to bundling as the activities of RSC and Super Group Holdings are
relatively complementary and can be supplied together.
Portfolio effects assessment
[15] In its investigation, the Commission considered whether the proposed
transaction will likely lead to bundling as the activities of RSC and Super Group
Holdings are complementary and are routinely supplied together as part of a
wider distribution logistics portfolio.
[16] Super Group provides various logistics services that include vast logistics
services2 and typically, the logistics companies sub-contract a portion of these
services such as stock counting and related services in the warehouses, to other
(smaller) companies such as RSC, Funxion O, Professional Risk and Bidvest
1 The competitors of the Super Group in the provision of supply chain management services include
DHL Supply Chain (South Africa) Proprietary Limited, Pick n Pay Supply Chain Proprietary Limited,
DSV South Africa Proprietary Limited, Imperial Limited and Bollore Namibia Logistics Proprietary
Limited, Hellman Hellmann Worldwide Logistics SE & Co, F.H. Bertling Logistics Proprietary Limited

and Hill and Dalemain, among others. On the other hand, the competitors of RSC are different to
those of Super Group and include Funxion O, Professional Risk and Bidvest Vericon, among others.
2 Primary and secondary distribution, temperature-controlled distribution, integrated distribution to the
various industries such as national convenience market, cross-border transport, warehousing, supply
chain optimisation and consulting, brand management, sales and merchandising, courier services and
procurement.

4
Vericon. Such smaller companies may have a special focus towards certain
niche services which may assist the larger logistics companies to manage their
risks as well.
[17] It was found that the large distribution logistics companies such as Super Group,
Imperial, Barloworld, Bidvest, and Vector Logistics already currently utilise the
services of the likes of RSC, Funxion O, Professional Risk and Bidvest Vericon
in running the distribution centres of retailers and manufacturers and will continue
to do so post the implementation of the proposed transaction.
[18] Therefore, we concluded that the proposed transaction is unlikely to result in any
anti-competitive portfolio effects concerns in any market. As such, the proposed
transaction will not lead to any substantial prevention or lessening of competition
in any relevant market.
Public interest
Employment
[19] The merging parties submitted that the proposed transaction will not have any
adverse effect on employment and no retrenchments will result from the
implementation of the proposed transaction.
[20] The employees of the Target Firms will be retained as employees of subsidiaries
of Super Group. Therefore, that the proposed transaction is unlikely to have a
negative impact on employment.
Spread of ownership
[21] Super Group is currently 68.18% black owned and 24.72% black women owned.
The Target Firms do not have any black ownership.
[22] During the Commission’s investigations, the Minister of the Department of Trade,
Industry and Competition (“dtic”) requested the merging parties to commit to an
employee stock ownership plan (“ESOP”) that will benefit the workers of the
Target Firms and provide details of the specific initiatives that will promote broad-
based black economic empowerment (“B-BBEE”) within the Target Firms.

5
[23] However, the Acquiring Group submitted they already had plans to create an
ESOP to be implemented through an employee trust, which will acquire a
shareholding of at the Super Group Holdings level.
[24] The Commission had requested the merging parties to increase the shareholding
of the proposed ESOP from to 5% as well as decrease the qualifying period
from five years to two years, in order to increase the benefit to the qualifying
employees. However, the Commission recommended the proposed transaction
be approved subject to the merging parties’ planned conditions above.
[25] In assessing the proposed condition, the Tribunal considered the ESOP
condition and requested further motivation from the merging parties on the
quantification of the shareholding in the ESOP being and the qualifying
period for employees being 5 years. The Tribunal panel was satisfied with the
submissions from the merging parties.
Conclusion
[26] We conclude that the proposed transaction is unlikely to substantially prevent or
lessen competition in any relevant market and the proposed transaction does not
raise any other public interest concerns.
[27] In order to give effect to the above, the Tribunal approved the transaction on the
conditions attached as “Annexure A” hereto.
26 January 2023
Prof. Imraan Valodia Date
Mr Andreas Wessels and Ms Andiswa Ndoni concurring
Tribunal Case Manager: Juliana Munyembate
For the Merging Parties: Bobedi Seleke of Fluxmans Attorneys
For the Commission: Nolubabalo Myoli and Grashum Mutizwa