Royale Energy Proprietary Limited v FuelEx Proprietary Limited (LM093Aug22) [2022] ZACT 73; [2023] 1 CPLR 9 (CT) (14 November 2022)

80 Reportability
Competition Law

Brief Summary

Competition — Merger approval — Conditional approval of merger between Royale Energy and FuelEx — Royale Energy to acquire sole control over FuelEx — Competition Tribunal found merger unlikely to substantially prevent or lessen competition in relevant markets for wholesale and distribution of petroleum products — No significant public interest concerns raised, with assurance that no retrenchments would occur post-merger.

Comprehensive Summary

Summary of Judgment


1. Introduction


This matter concerned a large merger notified under the Competition Act 89 of 1998 (as amended) and considered by the Competition Tribunal of South Africa. The proceedings were merger-control proceedings in which the Tribunal was required to determine whether to approve, conditionally approve, or prohibit the proposed transaction on competition and public-interest grounds.


The primary acquiring firm was Royale Energy Proprietary Limited (Royale Energy), forming part of the Royale Energy Group, which is described as a wholly owned subsidiary of the PGC Group, the investment arm of POPCRU Trust and the Police and Prisons Civil Rights Union. The primary target firm was FuelEx Proprietary Limited (FuelEx), together with the firms it directly and indirectly controlled (collectively referred to in the reasons as the “Target Group”).


The Tribunal recorded that it conditionally approved the merger on 19 October 2022, and it furnished its reasons for decision dated 14 November 2022. The Competition Commission investigated the merger, assessed competition and public-interest effects, engaged with market participants and stakeholders, and placed its conclusions before the Tribunal for determination.


The general subject matter of the dispute was whether Royale Energy’s acquisition of sole control over FuelEx and its subsidiaries would be likely to substantially prevent or lessen competition in relevant fuel markets, and whether the transaction raised public-interest concerns, particularly regarding employment and the spread of ownership by historically disadvantaged persons (HDPs). A key feature of the public-interest assessment arose from FuelEx’s assertion that it was financially distressed and had previously commenced voluntary business rescue proceedings.


2. Material Facts


Royale Energy was described as an energy company operating in the wholesale, retail, marketing, storage, and distribution of petroleum products, including petrol, diesel, and illuminating paraffin, within South Africa. The reasons recorded that, while Royale Energy itself did not control other firms, its controlling company (Royale Energy Group) wholly owned and controlled several entities, including Freightcor Logistics Solutions (Pty) Ltd, Viva Oil (Pty) Ltd, Royale Gas (Pty) Ltd, and certain terminal and property-related entities within the broader Royale Energy structure. Royale Energy was also described as having bulk and terminal storage facilities, pipeline access, trucking capacity, and a retail footprint.


FuelEx was described as a private company incorporated in South Africa, controlled 74% by CJF Holdings, with Febmax holding the remaining 26%. FuelEx controlled various subsidiaries, including entities involved in transport and property, and it held interests in firms in Namibia and Eswatini, as well as other group companies. The Target Group’s activities were described as including the wholesale, marketing, storage, and distribution of bulk petroleum products, including diesel, petrol, illuminating paraffin, jet fuel, heavy furnace oil, lubricants, and related products, with nationwide delivery capability.


The transaction was structured as an acquisition by the acquiring group of 100% of the issued shares in the Target Group from CJF Holdings and Febmax. Post-transaction, Royale Energy would acquire sole control over FuelEx and its subsidiaries as contemplated by section 12(2)(a) of the Competition Act.


The acquiring group’s stated rationale was to advance a diversification strategy and socio-economic development plans aimed at energy access across Living Standards Measurement levels, and to leverage synergies arising from FuelEx’s existing infrastructure, including assets and distribution capabilities in Gauteng and the Western Cape. The Target Group, for its part, stated that it was financially distressed, and that its board had resolved to commence voluntary business rescue proceedings on 22 September 2021.


On market definition, the Commission did not make a final determination on the exact relevant market. It nevertheless assessed competitive effects on the national markets for the wholesale and distribution of petrol, diesel, and illuminating paraffin. Using total litres supplied as a measurement basis, the Commission found the merged entity would have low post-merger market shares with a small accretion in each assessed market. Competitors and customers contacted during the investigation did not raise concerns and indicated that the markets were fragmented and that customers had alternative suppliers.


On public interest—specifically employment—the parties submitted that the merger would not result in retrenchments, and the Target Group’s employees were represented by the United Association of South Africa (UASA). However, the record also noted that the FuelEx business rescue plan contemplated potential retrenchments (the figure of 76 employees was referenced), and UASA sought clarity and requested a 24-month moratorium on retrenchments from the approval date. The merging parties responded that they would no longer proceed with the retrenchments contemplated in the business rescue plan and that the proposed merger would save the jobs that were previously at risk. UASA subsequently withdrew participation after its concerns were addressed. The Department of Trade, Industry and Competition (DTIC) sought a condition related to offering employment opportunities to retrenched workers for three years, but the merging parties contended that this was moot because retrenchments would not proceed. The Tribunal recorded that the parties assured it that workers would not be retrenched and that the parties agreed to a condition providing for a two-year moratorium on retrenchments from the implementation date.


On ownership spread, the acquiring group was described as 100% owned by historically disadvantaged persons through POPCRU Trust (via the PGC Group), while the Target Group had 26% HDP shareholding (via Febmax) and no employee share ownership plan (ESOP). The Commission considered that the merger would not dilute HDP ownership and would place the Target Group within a firm that is 100% HDP-controlled.


3. Legal Issues


The central competition issue was whether the proposed acquisition of sole control would be likely to substantially prevent or lessen competition in any relevant market, given that the parties’ activities overlapped horizontally in the wholesale and distribution of certain petroleum products. This required an evaluative assessment of the competitive effects of the merger, informed by market definition (even if left open), market shares, and evidence from competitors and customers.


A further issue concerned the public-interest assessment, particularly whether the transaction would have a negative effect on employment in South Africa and whether it would adversely affect the spread of ownership by historically disadvantaged persons. The employment inquiry involved applying public-interest considerations to the factual context that the Target Group had commenced business rescue and had, in that process, contemplated retrenchments which were not presented as merger-specific.


Overall, the dispute primarily concerned the application of legal standards to facts and an evaluative judgment based on the Commission’s investigation and stakeholder engagement, including whether conditions were necessary to address possible adverse public-interest effects.


4. Court’s Reasoning


On competition, the Tribunal recorded the Commission’s finding that the merger created a horizontal overlap because both groups operated in the wholesale and distribution of petrol, diesel, and illuminating paraffin. The Commission found no vertical overlap. Although the Commission did not reach a final conclusion on the precise relevant market, it assessed the merger in national markets corresponding to the overlapping products, consistent with prior Tribunal decisions referenced in general terms in the reasons.


The Commission’s assessment relied on estimated market shares calculated with reference to total litres supplied. It found that the merged entity would have low market shares post-merger and that the accretion attributable to the transaction would be small in each of the assessed markets. The Commission also tested the market outcomes by contacting competitors and customers. The absence of complaints or concerns, combined with indications that the markets were fragmented and that customers had alternative suppliers, supported the conclusion that the transaction was unlikely to materially change competitive conditions. On this basis, the Tribunal recorded its finding that the merger was unlikely to substantially prevent or lessen competition in any relevant market.


On public interest and employment, the Tribunal considered the parties’ position that there would be no retrenchments, but it also engaged with the fact that FuelEx’s business rescue plan had contemplated retrenchments. The Tribunal recorded that UASA had raised concerns based on the business rescue plan and sought clarity as well as a moratorium. It further recorded that the merging parties responded by stating that the contemplated retrenchments would not proceed and that the merger would instead save the affected jobs. With UASA’s concerns resolved, its participation was withdrawn.


The Tribunal also took into account DTIC’s requested condition relating to suitable employment opportunities for retrenched workers, but noted the merging parties’ response that this was moot in light of the undertaking that the retrenchments would not be implemented. The Commission’s view, as recorded, was that the business rescue retrenchments were not merger-specific and that employment concerns were unlikely to arise if the contemplated retrenchments did not occur. The Tribunal nonetheless recorded concern about the potential employment impact should retrenchments go ahead, and it noted that the parties assured the Tribunal that workers would not be retrenched. That assurance was operationalised through an agreed condition: a moratorium on retrenchments for two years from the implementation date.


On the spread of ownership, the Tribunal considered the HDP ownership positions of both the acquiring group and the target group. It recorded the Commission’s conclusion that there would be no dilution of HDP shareholding and that the Target Group would become part of an entity that is 100% HDP-controlled. The Tribunal noted that the merger would significantly increase the aggregate percentage of HDP ownership, and it found no evidence that the merger would result in a lower spread of ownership by other measures. It therefore concluded that the transaction was unlikely to have a negative impact on the spread of ownership.


5. Outcome and Relief


The Competition Tribunal conditionally approved the large merger in which Royale Energy would acquire sole control over FuelEx in terms of section 12(2)(a) of the Competition Act.


The approval was subject to a condition agreed to by the merging parties, recorded in the reasons as a two-year moratorium on retrenchments from the implementation date, aimed at addressing potential public-interest concerns about employment should the business rescue retrenchments otherwise proceed.


The reasons for decision did not record any separate or additional order as to costs.


Cases Cited


No specific case authorities were identified by name and full citation in the provided reasons for decision.


Legislation Cited


Competition Act 89 of 1998 (as amended), section 12(2)(a)


Rules of Court Cited


No rules of court were expressly cited in the provided reasons for decision.


Held


The Tribunal held that the proposed transaction was unlikely to substantially prevent or lessen competition in any relevant market, given the limited post-merger market shares and accretions, the absence of competitor and customer concerns, and the Commission’s assessment of the overlapping wholesale and distribution activities in petrol, diesel, and illuminating paraffin.


The Tribunal further held that the transaction was unlikely to have a negative effect on public interest in relation to the spread of ownership, since the acquiring group was 100% HDP-owned and the merger would not dilute HDP ownership. In relation to employment, the Tribunal accepted the parties’ assurance that the business rescue retrenchments would not proceed and imposed (by agreement) a two-year moratorium on retrenchments from implementation to address the residual risk of job losses.


LEGAL PRINCIPLES


The decision applied the principle that a merger involving an acquisition of sole control is assessed under the Competition Act with reference to whether it is likely to substantially prevent or lessen competition, including where there is a horizontal overlap between the merging parties’ activities. In conducting this assessment, the decision reflected the use of market-share evidence (here measured by litres supplied) and qualitative market testing through engagement with competitors and customers as indicators of likely competitive effects, particularly where the Commission considered markets to be fragmented and market shares to be low.


The decision further applied the principle that merger control under the Act includes a public-interest assessment, in which employment effects and ownership spread are relevant considerations. Where employment risks may arise from circumstances such as a target firm’s business rescue process, the Tribunal’s approach in this matter reflected that such risks can be addressed through merger conditions, including agreed moratoria on retrenchments, especially where there is concern that job losses could occur even if not strictly merger-specific.


Finally, the decision reflected that, in assessing the spread of ownership, the Tribunal may consider whether HDP ownership will be diluted or enhanced by the transaction, and may conclude there is no adverse effect where the merger results in the target becoming part of a group with increased HDP control and there is no evidence of a reduction in ownership spread by other measures.

COMPETITION TRIBUNAL OF SOUTH AFRICA




Case No: LM093Aug22


In the matter between:

Royale Energy Proprietary Limited Acquiring Firm

and


FuelEx Proprietary Limited Target Firm



REASONS FOR DECISION


Approval

[1] On 19 October 2022, the Competition Tribunal the conditionally approved
the large merger wherein
Post-
transaction, Royale Energy will acquire sole control over FuelEx in terms of section
12(2)(a) of the Competition Act 89 of 1998, as amended

The Parties

Primary acquiring firm
[2] The primary acquiring firm is Royale Energy, which is controlled by Royale Energy
. Royale Energy Group is a wholly
owned subsidiary of the PGC Group. The PGC Group is the investment arm of
POPCRU Trust and the Police and Prisons Civil Rights Union.

[3] While Royale Energy does not control any firm, its controlling company Royale Energy
Group wholly owns and controls the following entities: Freightcor Logistics Solutions

Proprietary Limited, Viva Oil Proprietary Limited, Royale Gas Proprietary Limited,
Royale Energy Terminals Proprietary Limited and Royale Energy Olifantsfontein
Proprietary Limited.

Primary target firm
[4] The primary target firm is FuelEx, a private company incorporated in accordance with
the company laws of the South Africa. FuelEx is controlled 74% by CJF Holdings


[5] FuelEx controls the following firms: Transportex Proprietary Limited (100%), Fuel
Exchange Property Group Proprietary Limited (100%); Int Fuel Exchange Proprietary
Limited in Namibia (60%); Eswatini Fuelex Change Proprietary Limited in Eswatini
(60%); FuelEx International Traders Proprietary Limited (55%) and Securezza
Response Proprietary Limited (70%).

[6] All firms directly and indirectly controlled by Fuelex are collectively referred to as the
Group

Proposed transaction and rationale

Transaction
[7] In terms of the proposed transaction, the Acquiring Group intends to acquire 100% of
the issued shares in the Target Group from the following shareholders: CJF Holdings
who hold 74% and Febmax who hold 26% in the Target Group. Upon implementation
of the proposed transaction Royale Energy will have sole control over FuelEx and its
subsidiaries as envisaged by section 12(2)(a) of the Competition Act 89 of 1998, as
amended.

Rationale for the transaction
[8] The Acquiring Group submits that it wishes to pursue its diversification strategy and
further its socioeconomic development plans which are to further energy access across
the various Living Standards Measurement levels. This acquisition will enable them to
leverage their infrastructure, deliver capabilities and expand their footprint due to the
synergies between the two companies.

[9] The portfolio alignment and benefit of FuelEx to Royale Energy based on FuelEx's
existing infrastructure in the Gauteng and Western Cape provinces includes properties
with a fleet of transport and distribution vehicles that compliment and expand the
current Royale Energy capabilities.

[10] The Target Group submits that it is financially distressed and accordingly the board
resolved to commence voluntary Business Rescue proceedings on 22 September
2021.

Activities of the Parties

[11] The Acquiring Group is an energy company that operates in the wholesale, retail,
marketing, storage and distribution of petroleum products (including petrol, diesel, and
illuminating paraffin) within the energy sector of South Africa.

[12] The Acquiring Group supplies large companies, mines, agriculture and retail
companies through established fuel supply agreements.

[13] The Acquiring Group owns bulk and terminal storage facilities, has pipeline access,
has its own trucks to ensure service and quality as well as product compliance and
owns over 80 retail-sites, of which 55 have their own retail brand.

[14] The Acquiring Group distributes over of petroleum products through
Freightcor Logistic Solutions.

[15] The Target Group also operates in the wholesale, marketing, storage and distribution
of bulk petroleum products including diesel, petrol, illuminating paraffin, jet fuel, heavy
furnace oil, lubricants and related petrol products, which are collected from the major
fuel refineries and registered storage terminals. It also supplies a full spectrum of
mineral and synthetic oil lubricants and hydraulic oils.

[16] The Target Group distributes over of petroleum products. The Target
group delivers fuel products anywhere in the country.

Relevant markets

[17] The Commission does not conclude on the exact relevant market. However, the
Commission assessed the effect of the proposed merger on the following markets:

17.1. national market for the wholesale and distribution of petrol;
17.2. national market for the wholesale and distribution of diesel; and
17.3. national market for the wholesale and distribution of illuminating paraffin.

[18] The merged entity will have less than market shares with an accretion of less than
in all three markets. The competitors contacted by the Commission did not raise
any concerns relating to the proposed merger and indicated that the markets are
fragmented.

[19] The Commission does not conclude on the product market in the current transaction.

Competition assessment

[20] In its assessment of the proposed transaction, the Competition Commission (the
considered the activities of the merging parties and found that the
proposed transaction gives rise to a horizontal overlap in the wholesale and distribution
of petrol, diesel and illuminating paraffin. The Commission found no vertical overlap.

[21] The Commission considered previous Tribunal decisions and accordingly assessed
the effects of the proposed merger on the national markets for the wholesale and
distribution of petrol, diesel and illuminating paraffin.

[22] The Commission relied on
estimated market shares. The market shares are measured using the total litres
supplied within the relevant markets.

[23] The Commission found that the merged entity will have less than market shares
with an accretion of less than in all three markets post-merger.

[24] The Commission contacted the competitors of the merged entity in the relevant
markets and found that none of the competitors raised any concerns relating to the
proposed merger. A competitor indicated that the markets are fragmented and
mentioned that there are major competitors in the wholesale and distribution of diesel,

petrol and illuminating paraffin. In addition, none of the customers contacted by the
Commission raised any concerns, and they indicated that they are alternative suppliers
in the relevant markets.

[25] Based on the above, we find that the proposed transaction is unlikely to substantially
prevent or lessen competition in all the relevant markets.

Public interest

Effect on employment
[26] The parties submitted that the merger will not result in any retrenchments. The
employees of the Target Group are represented by United Association of South Africa


[27] The Commission contacted Zelda and the union confirmed that the employees of
Royale Energy raised no concerns.

[28] UASA filed a notice to intention to participate.

[29]
out that FuelEx was likely to retrench 76 employees. In terms of the business rescue
plan, a sworn statement was submitted describing that its financial state which was
declining due to consequences of its long-standing dispute with South African
Revenue Services ("SARS"), as well as the knock-on effect of the Covid-19 outbreak
in March 2020. Accordingly, the Target Group had to resort to other means such as
downsizing and voluntary business rescue. UASA requested clarity on the
retrenchments outlined in the Business Rescue Plan and the reasons for such
retrenchments. Furthermore, UASA requested a 24-month moratorium on
retrenchments from the approval date.

[30] In response the merging parties indicated that they will no longer go ahead with the
retrenchments contemplated in the Business Rescue Plan. The merging parties
indicated that the proposed merger would save all the employees that were supposed
to be retrenched as a result of the business rescue plan.

[31] UASA withdrew its participation in the merger process as its concerns were resolved
during the investigation.

[32] The DTIC filed an intention to participate and requested a condition to be imposed,
requiring the Acquiring Group to offer suitable employment opportunities to retrenched
workers, when opportunities become available, for a period of three years post
implementation of the merger. In response, the merging parties submitted that the
concerns and proposed condition was moot since the business rescue plan and
retrenchment would not be implemented. Instead, the merger will result in all jobs being
saved.

[33] Considering the above, the Commission is of the view that the proposed merger is
unlikely to result in any employment concerns. The business rescue plan contemplated
retrenchments which were not merger specific, and the parties have indicated that the
process will not be implemented.

[34] proposed transaction is unlikely to
have a negative impact on employment in South Africa if the proposed retrenchments
do not occur. However, there is concern that there will be a negative impact on
employment should the identified retrenchments go ahead. The parties have assured
the Tribunal that the workers will not be retrenched and have agreed to a condition
providing for a moratorium on retrenchments for two years from the implementation
date.

Spread of ownership

[35] The merging parties submitted that the Acquiring Group is 100% owned by historically
held by POPCRU Trust, the Police and Prisons Civils Rights Union through its
investment arm, PCG Group.

[36] The Target Group has an HDP shareholding of 26% which is held by Febmax. The
Target Group does not have an ESOP.

[37] Therefore, the Acquiring Group is 100% owned by HDPs, while the Target Group has
26% shareholdings by HDPs. Based on an assessment of the total aggregate

percentage of HDP shareholding, the Commission is of the view that the merger will
not result in any dilution of HDP shareholdings. In fact, post-merger the Target Group
will be part of a firm that is 100% controlled by HDP.

[38] The Commission found that the proposed transaction raised no further public interest
concerns. Noting that merger will increase the % of aggregate HDP ownership
significantly and given there is no evidence that the merger will lead to a lower spread
in ownership by other measures, the Tribunal finds that the transaction is unlikely to
have a negative impact on the spread of ownership.


Conclusion

[39] For the above reasons, we find that the proposed transaction is unlikely to substantially
prevent or lessen competition in any relevant market. The transaction however was
approved on the condition agreed to by the merging parties.


14 November 2022
Ms Goga

Date
Ms A Ndoni and Ms M Mazwai concurring

Tribunal Case Manager:

Makati Seekane and Theodora Michaletos
For the Merging Parties: Mmasechaba Moloi of Bakhumi Consulting (Pty) Ltd
For the Commission: Innocent Mhlongo and Themba Mahlangu