Curro Holdings Limited v The Independent School Business of Heronbridge College and Another (LM010Apr21) [2021] ZACT 67 (22 September 2021)

80 Reportability
Competition Law

Brief Summary

Competition — Merger approval — Curro Holdings Limited acquiring Heronbridge College and Heronbridge Estate — Conditional approval granted by Competition Tribunal — Curro, a public company, intends to acquire Heronbridge College, a private Christian school, and Heronbridge Estate, which owns the property on which the school operates — Competition Commission assessed potential horizontal overlaps in the private education market within a 15 km radius — Found that merging parties are not close competitors due to differing fee structures and school types — Estimated market shares post-merger unlikely to substantially prevent or lessen competition — Employment conditions imposed to mitigate retrenchment concerns — Tribunal concluded that the merger is unlikely to have a substantial negative effect on competition or public interest.

Comprehensive Summary

Summary of Judgment


1. Introduction


The matter concerned large merger proceedings before the Competition Tribunal of South Africa, in which the Tribunal was required to determine whether to approve, prohibit, or approve with conditions a proposed acquisition in the private education sector.


The acquiring firm was Curro Holdings Limited (“Curro”), a JSE-listed company operating a nationwide group of private schools. The target firms were The Independent School Business of Heronbridge College (“HeronBridge College”) and Heronbridge Estate Proprietary Limited (“HeronBridge Estate”), the latter owning the immovable property from which HeronBridge College operates and also conducting a separate retreat facility business.


Procedurally, the Competition Tribunal issued an order on 22 September 2021 conditionally approving the merger, and the document summarised here contains the Tribunal’s reasons for decision. The Competition Commission (“Commission”) investigated the transaction and presented its competitive and public interest assessment to the Tribunal, including proposed conditions. The Tribunal considered both the Commission’s analysis and the agreed conditions when deciding the matter.


The general subject-matter of the dispute was whether the proposed transaction would likely substantially prevent or lessen competition in any relevant market for private schooling in the relevant geographic area, and whether it raised public interest concerns, particularly regarding employment effects and the spread of ownership.


2. Material Facts


Curro was described as a public company listed on the JSE and controlled by its largest shareholder, PSG Financial Services (Pty) Ltd (holding 60%), which is in turn wholly owned and controlled by PSG Group Limited. For purposes of the competition analysis, the Tribunal treated PSG and its subsidiaries collectively as the Acquiring Group, and considered Curro’s activities in private education as the relevant operational footprint.


Curro operated a large network of private schools across South Africa, with representation in all nine provinces, operating across 76 campuses (177 schools) and enrolling about 59 967 learners. The Tribunal highlighted that Curro had 38 schools in Gauteng, which was of specific relevance given the location of the target school.


HeronBridge College was a private Christian school located in Fourways, Johannesburg North, Gauteng, and it offered education from pre-preparatory (Grades 0000–R) through preparatory (Grades 1–7) to college/high school (Grades 8–12). HeronBridge College had approximately 1 305 students enrolled. It was wholly owned and controlled by a South African not-for-profit company, HeronBridge College NPC, whose members were nine individuals.


HeronBridge Estate was not controlled by any firm and had dispersed shareholding among twelve individuals holding non-controlling stakes. HeronBridge Estate owned the immovable property on which HeronBridge College operates, and it also conducted a separate retreat facility business offering accommodation and conference/meeting facilities.


As to employment facts, the merging parties disclosed that in 2020, 24 members of teaching and administrative staff at HeronBridge College had been retrenched. The Tribunal recorded the explanation advanced to the Commission that these retrenchments were linked to declining enrolments and fee non-payment, exacerbated by Covid-19, and the Commission treated these retrenchments as operational and not merger-specific.


On a forward-looking basis, the Tribunal recorded that retrenchments were contemplated (and partially already implemented) in relation to the Retreat business, with the information before the Commission indicating that seven of 17 retreat employees had already been retrenched, and that 13 out of 17 were likely to be retrenched. The merging parties attributed these retrenchments to the retreat business being loss-making and continuing to be so, with the Commission’s investigation indicating that these retrenchments were not merger-specific and likely connected to the effects of the Covid-19 pandemic.


Regarding ownership spread, it was common cause on the record that neither HeronBridge College nor HeronBridge Estate had shareholders regarded as historically disadvantaged persons (HDPs). Curro’s public ownership profile was described as having HDP voting rights of 7.9% and HDP economic interest of 8.3%, which the merging parties relied upon to contend that the transaction would improve HDP ownership relative to the targets’ position.


3. Legal Issues


The central legal questions were whether the proposed merger was likely to substantially prevent or lessen competition in any relevant market, and if so, whether any anti-competitive effects were outweighed by pro-competitive gains (the Tribunal ultimately accepted the Commission’s conclusion that substantial lessening of competition was unlikely). A further set of legal questions concerned whether the merger raised public interest concerns, particularly regarding employment, and whether conditions were required to address those concerns.


The dispute was primarily an application of law to fact. The Tribunal was required to evaluate market definition indicia used by the Commission (product segments in private schooling and a local geographic catchment), assess evidence and submissions about competitive proximity and constraint, and then apply the statutory merger assessment framework to determine likely competitive effects. The public interest assessment also involved evaluative judgment about the significance of employment risks and what conditions would be appropriate and proportionate in the circumstances.


4. Court’s Reasoning


In assessing competition, the Tribunal summarised the Commission’s identification of horizontal overlaps in the provision of private education within a 15 km radius of HeronBridge College, across four related product market frames: pre-preparatory schooling, preparatory schooling, college/high school, and combined schools. Within that radius, the Commission identified six Curro schools as relevant reference points: Cooper College, Curro Academy Riverside, Curro Castle Douglasdale, Land of Oz, Meridian Cosmo City, and Northriding College.


The Tribunal recorded that the Commission tested the closeness of competition using multiple factors, including the portfolio of offerings (such as level of schooling provided, whether the school is traditional or religious, and aspects of curriculum and recreational activities), fees charged, internal documents, and third-party views. On this analysis, the Commission concluded that Curro and HeronBridge College were not close competitors and were unlikely to constrain each other materially within the relevant geographic area.


The Tribunal emphasised that the Commission’s conclusion rested substantially on differentiation, particularly in pricing and positioning. HeronBridge College’s fees were generally higher than Curro’s fees “in most cases,” which the Commission treated as an indicator that the merging parties might be targeting different customers. The Commission’s analysis suggested that only Cooper College and Land of Oz might be more plausible competitors to HeronBridge College on fee comparisons, though Cooper College was only active from Grade R upwards. The Tribunal also recorded the Commission’s assessment of school type and orientation, noting that HeronBridge College was a Christian school, whereas the identified Curro schools were traditional schools, and that only Cooper College and Northriding College were combined schools comparable in structure to HeronBridge College.


The Tribunal further accepted the Commission’s reliance on third-party market feedback, recording that competitors of HeronBridge College did not appear to view Curro’s schools as significant competitors. It also noted the Commission’s estimation of market shares based on the number of learners in schools within the 15 km radius, which produced a range of [35–45]% across the identified markets; however, the Commission also considered an alternative approach treating Cooper College as the only plausible close competitor (given the Cambridge curriculum and fee proximity), resulting in estimated post-merger shares of less than 20% in the relevant markets. The Tribunal accepted the Commission’s overall conclusion that, taken together, the transaction was unlikely to substantially prevent or lessen competition, and stated that it had no reason to disagree.


The Tribunal then addressed “merger creep” concerns raised by the Commission in relation to Curro’s acquisition history. It recorded that Curro’s last notifiable acquisition was in 2012 (Woodhill College) and that Curro had entered into seven small merger acquisitions in the previous five years. The Tribunal accepted that, while Curro’s post-merger position in Gauteng (39 schools, and an estimate of 5% of all private schools in Gauteng) did not appear significant in itself, the Commission should continue to monitor potential future creeping acquisition concerns.


On public interest, the Tribunal focused primarily on employment effects. It accepted the Commission’s view that the 2020 retrenchments at HeronBridge College were operational and not merger-specific, including on the basis of information indicating that internal discussion about retrenchments preceded merger discussions between Curro and HeronBridge. For the Retreat business, while the Commission’s investigation suggested contemplated and partial retrenchments were not merger-specific (and related to losses and Covid-19 impacts), the Commission nevertheless sought protections against merger-related retrenchments, and the DTIC expressed concern about the vulnerability of employees to extended unemployment or underemployment.


The Tribunal recorded that the Commission and the merging parties agreed to employment-related conditions which the Tribunal imposed. These conditions were directed at mitigating any potential negative employment effects attributable to the merger by establishing a 36-month moratorium on merger-related retrenchments for defined “Affected Employees” and requiring Curro to use reasonable endeavours, over a 24-month period, to give preference to specified retrenched retreat employees for vacancies within Curro schools in Gauteng (including HeronBridge College and HeronBridge Estate), subject to suitability criteria.


Regarding ownership spread, the Tribunal recorded the Commission’s conclusion that the transaction was unlikely to have a substantial negative effect on the promotion of a greater spread of ownership, particularly given the comparison between the targets’ absence of HDP shareholding and Curro’s stated HDP voting and economic interest percentages.


5. Outcome and Relief


The Competition Tribunal conditionally approved the large merger whereby Curro would acquire HeronBridge College’s independent school business and 100% of the issued share capital in HeronBridge Estate.


The approval was granted subject to employment-related conditions, including a 36-month prohibition on merger-related retrenchments of “Affected Employees” and a 24-month preferential consideration obligation (on a reasonable endeavours basis) for certain retrenched retreat employees in relation to vacancies within Curro’s Gauteng schools, subject to qualifications, skills, experience, and job requirements.


No separate costs order was recorded in the reasons provided.


Cases Cited


No cases were cited in the reasons provided.


Legislation Cited


Labour Relations Act


Rules of Court Cited


No rules of court were cited in the reasons provided.


Held


The Tribunal held that the proposed transaction was unlikely to substantially prevent or lessen competition in any relevant market identified by the Commission, including the provision of private education within a 15 km radius of HeronBridge College across pre-preparatory, preparatory, high school, and combined-school segments.


The Tribunal further held that potential negative public interest effects relating to employment were appropriately addressed by the imposition of employment-related conditions, and that the merger was unlikely to have a substantial negative effect on the promotion of a greater spread of ownership.


LEGAL PRINCIPLES


The merger assessment applied a framework in which horizontal overlaps are evaluated through market segment identification and an assessment of likely competitive constraint, including consideration of geographic proximity, the closeness of competition between suppliers, and competitive conditions such as differentiation in offerings and price/fee structures.


In evaluating competitive effects, the decision reflected that evidence of product differentiation (including school type, religious/traditional orientation, curriculum, and amenities) and price differentiation (fee structures) may support a conclusion that firms are not close competitors, even where they operate within the same broad sector and within a defined local radius.


The decision also reflected that market share estimates may depend materially on the identification of the most relevant competitive set, and that alternative share calculations (based on narrower competitive proximity assumptions) may inform the overall competitive effects assessment.


On public interest, the decision applied the principle that retrenchments should be assessed to determine whether they are merger-specific or attributable to operational requirements unrelated to the merger, while also recognising that conditions (such as moratoria and preferential hiring endeavours) may be imposed to mitigate potential merger-related employment risks, particularly in circumstances of broader economic vulnerability.

1
COMPETITION TRIBUNAL OF SOUTH AFRICA
Case No.: LM010Apr21
Curro Holdings Limited Acquiring Firm
and
The Independent School Business of Heronbridge College
Heronbridge Estate Proprietary Limited Target Firms
Heard on: 22 September 2021
Order issued on: 22 September 2021
REASONS FOR DECISION
[1] On 21 September 2021, the Competition Tribunal (“Tribunal”) conditionally approved
a large merger whereby Curro Holdings Limited (“Curro”) intends to acquire both The
Independent School Business of Heronbridge College (“HeronBridge College”) and
100% of the issued share capital in Heronbridge Estate Proprietary Limited
(“HeronBridge Estate”).
[2] Curro is a public company listed on the Johannesburg Stock Exchange (“JSE”) that is
controlled by its largest shareholder: 1 PSG Financial Services (Pty) Ltd (“PSG
Financial”). PSG Financial is in turn wholly owned and controlled by PSG Group
Limited (“PSG”), a public company listed on the JSE that is not directly or indirectly
controlled by any firm. PSG controls a number of firms in South Africa. PSG and its
subsidiaries will collectively be referred to as the “Acquiring Group”.
[3] Relevant to the competition assessment are the Acquiring Group's activities in the
private education sector. It operates in this market through Curro. Curro controls in
excess of 20 firms in South Africa2 and is comprised of an independent group of private
schools offering learning and teaching to learners from early childhood development
phase to Grade 12. Curro has representation in all nine provinces of South Africa; 3 is
located across 76 campuses (177 schools) and has about 59 967 learners. Of specific
relevance to the competition assessment of this transaction are Curro’s 38 schools in
Gauteng.
[4] HeronBridge College is wholly owned and controlled by HeronBridge College NPC
(“NPC”). NPC is a South African not-for-profit company, the members of which are nine
individuals. HeronBridge College does not control any firms.
1 As to 60%.

individuals. HeronBridge College does not control any firms.
1 As to 60%.
2 This includes amongst others: Aurora College (Pty) Ltd; Woodhill College Property Holdings (Pty)
Ltd; Campus and Property Management Company (Pty) Ltd; Waterstone College (Pty) Ltd; Cooper
College (Pty) Ltd; Northriding College (Pty) Ltd, and Irvcor (Pty) Ltd.
3 Curro has 38 schools in Gauteng, 15 in the Western Cape, seven in KwaZulu-Natal, five in
Mpumalanga, three in the North West, three in Limpopo, one in the Eastern Cape, one in the Free
State, and one in the Northern Cape.

2
[5] HeronBridge College is a private Christian school situated at Plot No 36 on the R114
Nietgedacht, Fourways, Johannesburg North, Gauteng. It has approximately 1 305
students enrolled and offers pre-preparatory (Grades 0000-R), preparatory (Grades 1-
7) and college (Grades 8-12) level education to learners.
[6] HeronBridge Estate is not controlled by any firm. The shareholding in HeronBridge
Estate is currently dispersed across 12 individuals who each hold a non-controlling
stake. HeronBridge Estate is the entity which owns the immovable property upon which
HeronBridge College operates. HeronBridge Estate also has a retreat facility which
offers accommodation for up to 180 people in a cluster of five dormitory blocks as well
as conference, meeting, and seminar facilities on its premises (the “Retreat business”).
Competition assessment
[7] The Competition Commission (“Commission”) identified horizontal overlaps between
the activities of the merging parties in the provision of private education in the following
product markets within a 15 km4 radius from HeronBridge College:
a. Pre-preparatory (Grades 0000-R);
b. Preparatory (Grades 1-7);
c. College / high / secondary school (Grades 8-12); and
d. Combined schools (Grades 0000-12).
[8] The Commission identified six Curro schools located within a 15 km radius of
HeronBridge College, namely, (i) Cooper College, (ii) Curro Academy Riverside,
(iii) Curro Castle Douglasdale, (iv) Land of Oz, (v) Meridian Cosmo City, and
(vi) Northriding College.
[9] The Commission proceeded to assess the closeness of competition between the
overlapping activities of the merging parties by considering the: (i) portfolio offerings
between schools of Curro close to HeronBridge College, (ii) fees charged, (iii) internal
documents, and (iv) the views of third parties. Where the portfolio of offerings includes
considerations such as the type of school (i.e., the level of schooling offered); whether

considerations such as the type of school (i.e., the level of schooling offered); whether
the school is traditional or religious; as well as the curriculum and recreational activities
offered.
[10] Based on a consideration of numerous factors, the Commission found that the merging
parties are not close competitors, as it is unlikely that they constrain each other in the
relevant geographic market. This mainly is because the Curro schools’ fee structures
appear to be fairly different, with HeronBridge College’s fees being higher than those
of Curro in most cases suggesting that the merging parties might be targeting different
customers. Cooper College and Land of Oz seem to be the only schools that might be
a competitor of HeronBridge College in terms of fee structures. Cooper College is only
active from Grade R upwards.
[11] In terms of type of school, the Commission noted that of the six Curro schools, Cooper
College and Northriding College are combined schools similar to HeronBridge whereas
the other Curro schools are not. In terms of whether a school is a traditional or religious
school, the Commission noted that HeronBridge College is a Christian School whereas
all six Curro schools are traditional schools.
4 Kilometre.

3
[12] Furthermore, competitors of HeronBridge College appear not to consider Curro’s
schools as competitors in any significant way.
[13] The Commission furthermore considered the number of leaners in schools within a
15 km radius of HeronBridge College to estimate the market shares of the merging
parties and their competitors. In all of the above listed markets the merging parties
were estimated to have market shares ranging between [35-45]%. The Commission
however noted that if it considers Cooper College as the only possible real competitor
to HeronBridge College because it offers the Cambridge curriculum and that its fees,
although different, are the closest to HeronBridge College, the merging parties will
have estimated market shares of less than 20% in the relevant markets. As indicated
above, Cooper College is only active from Grade R upwards.
[14] In addition, some of the private schools that the Commission engaged, confirmed that
they have spare capacity and do accept students during the year.
[15] The Commission also considered potential merger creep; noting that the last notifiable
acquisition by Curro was in 2012 wherein it acquired Woodhill College. In the past five
years, Curro entered into seven small merger acquisitions. 5 Curro currently owns 38
schools in Gauteng and with the proposed transaction it will own 39 schools. Therefore,
post-merger, Curro will own 5% of all private schools in Gauteng. The Commission
found that although the number does not seem to be significant, it may be important
for it to consider future acquisitions by Curro. We agree that the Commission would
need to keep track of potential future creeping acquisition concerns.
[16] Taken as a whole, the Commission was of the view that the proposed transaction is
unlikely to substantially prevent or lessen competition in any relevant market. We have
no reason to disagree with this conclusion.
Public interest
Employment effects

no reason to disagree with this conclusion.
Public interest
Employment effects
[17] The merging parties disclosed historic, proximal retrenchments that took place in 2020
where a total of 24 members of the teaching and administrative staff at HeronBridge
College were retrenched. The merging parties indicated that the decline in enrolments
of students was an important factor, but this was exacerbated by Covid-19 and an
increasing number of parents being unable to pay school fees. The Commission found
these retrenchments to have been operational and not merger specific.6
[18] On a forward-looking basis, the Commission found that there are retrenchments
contemplated at the Retreat business. It is contemplated that 13 employees out of a
total of 17 employees are likely to be retrenched; and information gathered indicated
5 (i) Cooper College - Johannesburg North, Gauteng; (ii) Creston College - Port Shepstone, KwaZulu-
Natal; (iii) Dots Learning Centre - Bellville, Western Cape (iv) Land of Oz - Fourways, Johannesburg,
Gauteng; (v) Northriding College - Johannesburg North, Gauteng; (vi) Sagewood College - Midrand,
Gauteng; and (vii) The Kings School - Linbro Park, Johannesburg, Gauteng.
6 Documents submitted by the merging parties seem to suggest that internal discussion around these
retrenchments started taking place around 17 April 2020 whereas the first meeting between Curro
and HeronBridge to discuss the potential transaction was only on 6 July 2020, with the formal offer
having been sent on 29 July 2020.

4
that seven of the 17 employees had already been retrenched. The merging parties
submitted that the retrenchments are related to the fact that the Retreat business is
loss making and continues to be so. The Commission’s investigation revealed that
given the fact that the Retreat business has been loss making, the retrenchments are
not merger specific and likely due to the effect of the Covid-19 pandemic.
Nevertheless, the Commission sought a 36-month moratorium on merger-related
retrenchments.
[19] The Department of Trade Industry and Competition (“DTIC”) was concerned that any
employee facing forced retrenchment at the present time will likely face an extended
period of unemployment, or under employment.
[20] The Commission and the merger parties ultimately agreed on the following
employment-related condition that we imposed on the approval of the proposed
transaction:
a. The merging parties shall not retrench any of the Affected Employees 7 as a
result of the merger for a period of 36 (thirty-six) months from the approval date
of the merger.8
b. For a period of 24 (twenty-four) months from the implementation date of the
merger, Curro shall use reasonable endeavours to give preference to any of
the retrenched Retreat Employees, 9 in relation to vacancies that become
available within the Curro schools located in Gauteng (including within
HeronBridge College and HeronBridge Estate), subject to the employees in
question having the requisite qualifications, skills and experience and meeting
the requirements for such positions.
Ownership spread
[21] Neither HeronBridge College nor HeronBridge Estate have shareholders that are
regarded as historically disadvantaged persons (“HDPs”).
[22] The merging parties submitted that Curro is publically owned with voting rights of HDPs
amounting to 7.9% and the economic interest of HDPs amounting to 8.3%. The
merging parties therefore were of the view that there is an improvement in HDP-
ownership as a result of the proposed merger.

ownership as a result of the proposed merger.
[23] The Commission concluded that the proposed transaction is unlikely to have a
substantial negative effect on the promotion of a greater spread of ownership.
7 “Affected Employees” mean the employees of Curro, HeronBridge College, and HeronBridge Estate,
excluding the Retreat Employees.
8 For the sake of clarity, retrenchments do not include (i) voluntary separation arrangements; (ii)
voluntary early retirement packages; (iii) unreasonable refusals to be redeployed in accordance with
the provisions of the Labour Relations Act; (iv) resignations or retirements in the ordinary course of
business; (v) retrenchments lawfully effected for operational requirements unrelated to the merger;
(vi) terminations in the ordinary course of business, including but not limited to, dismissals as a result
of misconduct or poor performance; and (vii) any decision not to renew or extend a contract of a
contract worker.
9 “Retreat Employees” mean the seven employees of HeronBridge Estate retrenched by the target
firm for operational reasons unrelated to the merger.

5
Conclusion
[24] We conclude that the proposed transaction is unlikely to substantially prevent or lessen
competition in any relevant market. Furthermore, any potential negative employment
effects that could arise as a result of the merger have been mitigated by the imposed
employment-related conditions.
06 October 2021
Mr Andreas Wessels Date
Ms Andiswa Ndoni and Prof Imraan I. Valodia concurring
Tribunal Case Manager: Mpumelelo Tshabalala
For the Merging Parties: Susan Meyer and Preanka Gounden
For the Commission: Billy Mabatamela and Ratshidaho Maphwanya