Competition Commission v Paramount Mills (Pty) Ltd (CR087Mar10/SA253Feb19) [2019] ZACT 19 (13 March 2019)

75 Reportability
Competition Law

Brief Summary

Competition Law — Settlement Agreement — Confirmation of settlement agreement between Competition Commission and Paramount Mills (Pty) Ltd — Paramount admitting to price fixing in contravention of section 4(1)(b)(i) of the Competition Act — Tribunal confirming agreement and imposing administrative penalty of R1 320 819.00 — Paramount to implement compliance program to prevent future contraventions.

Comprehensive Summary

Summary of Judgment


1. Introduction


The proceedings were consent-order (settlement) proceedings before the Competition Tribunal of South Africa in which the Tribunal was asked to confirm a settlement agreement concluded between the Competition Commission and Paramount Mills (Pty) Ltd as an order of the Tribunal.


The Competition Commission acted as the applicant, and Paramount Mills (Pty) Ltd as the respondent. The matter concerned alleged contraventions of the Competition Act 89 of 1998 arising from collusive conduct in the white maize milling industry, specifically price fixing and related coordination.


In procedural terms, the Commission had initiated a complaint in March 2007 in the maize milling industry and, following investigation and amendments to include additional market participants, pursued enforcement under the Competition Act. Paramount ultimately concluded a settlement agreement with the Commission (signed on 30 January 2019 by Paramount and on 12 February 2019 by the Commissioner), which was placed before the Tribunal for confirmation. The Tribunal heard the matter on 13 March 2019 and on the same date issued an order confirming the settlement agreement (“annexure A”) as a Tribunal order under the relevant empowering provisions.


The general subject-matter of the dispute was the Commission’s allegation that multiple maize millers coordinated pricing and timing of price increases in respect of milled white maize meal for human consumption, and Paramount’s settlement of those allegations through an admission of liability, undertakings regarding future conduct and cooperation, and payment of an administrative penalty.


2. Material Facts


The court-record (consent agreement and Tribunal order) reflects that the Commission initiated a complaint on or about 14 March 2007 against several firms in the maize milling industry (initially including Tiger, Pioneer, Foodcorp, Pride Milling, and Progress Milling). The initiation was later amended to include additional firms, among them Paramount Mills (Pty) Ltd and various other millers identified in the settlement agreement. The complaint followed upon information obtained through corporate leniency applications submitted in 2007, first by Premier and subsequently corroborated by Tiger.


According to the Commission’s investigation findings recorded in the settlement agreement, at various stages during 1999 to 2007 the respondent firms were involved in price fixing in relation to white milled maize, including through meetings and telephone discussions in which agreements were reached concerning the prices of milled white maize products, the creation of uniform price lists, and the timing and implementation of price increases. The settlement agreement described these arrangements as operating at both regional and national levels and as mutually reinforcing.


In relation specifically to Paramount, the settlement recorded that during the relevant period Paramount’s representatives attended certain meetings and engaged in telephone discussions with competitors at which they agreed to directly fix selling prices, fix the dates on which agreed price increases would be implemented, and exchange information about pricing structures. The conduct was characterised in the settlement agreement as constituting price fixing and fixing of trading conditions prohibited under the Competition Act and as preventing and/or limiting price competition amongst the participating firms in relation to white maize meal products.


The settlement agreement further recorded corporate ownership facts concerning Paramount, namely that prior to 2013 JRB Investments Limited was the majority shareholder, and that on 28 August 2013 JRB Investments Limited sold a portion of its shareholding to Paramount Holdings Limited, a Bermuda-incorporated entity wholly owned by Seaboard Corporation (a Delaware-incorporated public company). The settlement agreement recorded that Seaboard Corporation and Paramount Holdings Limited had no interest in Paramount Mills prior to 28 August 2013, and included a statement that Seaboard Corporation did not admit liability for the collusive conduct on the basis that it was not a party to it and had no relevant interest during the period of the conduct.


As part of the settlement terms, Paramount confirmed that the prohibited conduct had ceased, undertook to cooperate with the Commission in the prosecution of remaining respondents, and agreed to implement internal compliance steps, including circulating a summary of the settlement to managers and directors, developing and monitoring a competition law compliance programme, and submitting such programme to the Commission within a specified period after Tribunal confirmation.


The settlement also fixed an administrative penalty calculated as 3% of Paramount’s affected turnover (defined as turnover for the sale of white maize meal for human consumption for the financial year ending in 2007), amounting to R1 320 819.00, payable partly within 10 days of confirmation and the balance in instalments up to the end of January 2020, with payment to be made into the Commission’s bank account for onward payment into the National Revenue Fund.


3. Legal Issues


The central legal question before the Tribunal was whether the Tribunal should confirm the settlement agreement concluded between the Commission and Paramount as an order of the Tribunal under the Competition Act, thereby giving it enforceable effect and concluding proceedings between these two parties in respect of the conduct covered by the complaint.


This was primarily a matter of the application of the statutory settlement/consent-order mechanism to the agreed facts and terms recorded by the parties. The underlying dispute concerned prohibited conduct (price fixing) which involves both legal characterisation and factual allegations; however, in these proceedings the material posture was shaped by Paramount’s admission of liability in the settlement agreement and the parties’ agreement on relief, rather than the Tribunal adjudicating contested evidence.


The Tribunal’s function in this posture was not framed in the order as resolving factual disputes on the merits, but as deciding whether to make the agreed settlement terms an order under the empowering provisions cited in the settlement agreement and reflected in the Tribunal’s confirmation order.


4. Court’s Reasoning


The Tribunal’s issued document was in the form of a confirmation order, stating that it confirmed the settlement agreement as agreed to and proposed by the Commission and Paramount, annexed to the order and marked “A”. The Tribunal’s order did not set out extended reasons.


From the structure of the order and the settlement documentation placed before it, the Tribunal proceeded on the basis of the statutory framework enabling the Tribunal to confirm a settlement (consent agreement) as an order of the Tribunal where the parties have reached agreement on liability and relief. The settlement agreement expressly recorded that the application was brought in terms of section 27(1)(d) read with sections 58(1)(a)(iii) and 59(1)(a) of the Competition Act 89 of 1998 (as amended), and the Tribunal’s confirmation reflected acceptance of that agreed procedural mechanism.


The confirmation had the effect of giving binding force to the settlement’s operative provisions, including Paramount’s admission of contravention of section 4(1)(b)(i), its future-conduct undertakings (cooperation and compliance programme obligations), and the agreed administrative penalty and payment terms. The Tribunal did not, in the text provided, engage in a separate evaluative discussion of penalty factors, but confirmed the penalty as agreed by the parties within the statutory penalty framework referenced in the settlement agreement (including references to sections 59(2) and 59(3)).


5. Outcome and Relief


The Tribunal confirmed the settlement agreement concluded between the Competition Commission and Paramount Mills (Pty) Ltd as an order of the Tribunal on 13 March 2019.


In consequence, the confirmed order incorporated the settlement’s substantive relief, including Paramount’s admission that it contravened section 4(1)(b)(i) of the Competition Act through collusive price fixing conduct (recorded in the settlement as occurring during 1999 to 2006), its undertakings to cease the conduct and implement compliance measures, its obligation to cooperate with the Commission in relation to remaining respondents, and its obligation to pay an administrative penalty of R1 320 819.00 (3% of affected turnover for the 2007 financial year) on the agreed payment schedule.


No separate costs order is recorded in the Tribunal’s confirmation order in the text provided.


Cases Cited


No cases are cited in the text provided.


Legislation Cited


Competition Act 89 of 1998 (as amended), including sections 4(1)(b)(i), 19, 26, 27(1)(d), 49B(1), 58(1)(a)(iii), 59(1)(a), 59(2), 59(3), and 59(4).


Rules of Court Cited


No rules of court are cited in the text provided.


Held


The Competition Tribunal of South Africa confirmed, as an order of the Tribunal, the settlement agreement concluded between the Competition Commission and Paramount Mills (Pty) Ltd in relation to collusive price fixing conduct in the white maize milling market.


The confirmed settlement entailed that Paramount admitted a contravention of section 4(1)(b)(i) of the Competition Act, undertook to cooperate with the Commission and implement internal competition law compliance measures, and became liable (on the terms agreed) for payment of an administrative penalty of R1 320 819.00, payable according to the schedule set out in the settlement agreement.


LEGAL PRINCIPLES


The Tribunal applied the statutory mechanism under the Competition Act 89 of 1998 permitting the Tribunal to confirm a settlement (consent agreement) as an order, thereby rendering the agreed obligations enforceable as a Tribunal order.


The settlement documentation reflects the application of the per se prohibition on price fixing under section 4(1)(b)(i) of the Competition Act to collusive arrangements involving agreements on prices, the timing of price increases, and the exchange of pricing information in a manner that limited or prevented competition.


The settlement further reflects the framework for the imposition of an administrative penalty under the Competition Act (as referenced in sections 58 and 59), including that penalties may be agreed in settlement and, once confirmed, must be paid in accordance with the order and are payable over to the National Revenue Fund as contemplated in section 59(4).

SAFLII Note: Certain personal/private details of parties or witnesses have been redacted from this
document in compliance with the law and SAFLII Policy
COMPETITION TRIBUNAL
REPUBLIC OF SOUTH AFRICA

Case No: CR087Mar10/SA253Feb19

In the matter between:

The Competition Commission Applicant

And

Paramount Mills (Pty) Ltd Respondent


Panel Y Carrim (Presiding Member)
A Ndoni (Tribunal Member)
I Valodia (Tribunal Member)
Heard on 13 March 2019
Decided on 13 March 2019


Settlement Agreement


The Tribunal hereby confirms the settlement agreement as agreed to and proposed
by the Competition Commission and Paramount Mills (Pty) Ltd annexed hereto
marked "A".

_____________________
Presiding Member
Ms Yasmin Carrim

13 March 2019
Date

Concurring: Ms Andiswa Ndoni and Prof. lmraan Valodia


IN THE COMPETITION TRIBUNAL OF SOUTH AFRICA
(HELD IN PRETORIA)

CC Case No: 2007Mar2844
CT Case No: CR087Mar10/SA253Feb19

In the matter between

THE COMPETITION COMMISSION Applicant

And

PARAMOUNT MILLS (PTY) LTD Respondent


SETTLEMENT AGREEMENT IN TERMS OF SECTION 27(1)(d) READ WITH
SECTIONS 58(1)(a)(iii) AND 59(1)(a) OF THE COMPETITION ACT, 1998 (ACT
NO. 89 OF 1998), AS AMENDED, BETWEEN THE COMPETITION COMMISSION
AND PARAMOUNT MILLS (PTY) LTD IN RESPECT OF ALLEGED
CONTRAVENTIONS OF THE COMPETITION ACT, 1998.


1. PREAMBLE
The Competition Commission ("the Commission") and Paramount Mills (Pty) Ltd
("Paramount") hereby agree that an application be made to the Competition
Tribunal ("the Tribunal") for the confirmation of this Consent Agreement as an order

of the Tribunal in terms of section 27(1)(d) read with sections 58(1)(a)(iii) and
59(1)(a) of the Competition Act 89 of 1998, as amended ("the Act") on the terms set
out below:

2. DEFINITIONS
For the purposes of this Settlement Agreement the following definitions shall apply:
2.1 "Act" means the Competition Act1 1998 (Act No. 89 of 1998), as amended;
2.2 "Affected turnover" means turnover for the sale of white maize meal for
human consumption for the financial year ending in 2007;
2.3 "Blinkwater Milling" means Blinkwater Mills (Pty) Ltd, a company duly
incorporated as such in accordance with the applicable laws of the Republic
of South Africa, with its principal place of business at 57 Walter Sisulu Street,
Middelburg, Mpumalanga;
2.4 "Bothaville" means Both aville Milling (Pty) Ltd t/a Thuso Mills, a company
duly incorporated as such in accordance with the applicable laws of the
Republic of South Africa, with its principal place of business at 10th Avenue,
lndustria Site, Bothaville, Free State Province;
2.5 "Brenner" means Brenner Mills (Pty) Ltd, a company duly incorporated in
accordance with the applicable laws of the Republic of South Africa, with its
principal place of business at 980 Park Street, Arcadia, Pretoria, Gauteng;
2.6 "Carolina Mills" means Carolina Mills (Pty) Ltd, a company duly incorporated
in accordance with the applicable laws of the Republic of South Africa, with its
principal place of business at 27 Voortrekker Street, Carolina, Mpumalanga
Province;
2.7 "CLP" means the Commission's Corporate Leniency Policy in Government
Gazette number: 31064 of 2008;
2.8 "Commission" means the Competition Commission of South Africa, a
statutory body established in terms of section 19 of the Act, with its principal
place of business at 1st Floor, Mulayo Building (Block C), the DTI Campus, 77
Meintjies Street, Sunnyside, Pretoria, Gauteng;
2.9 "Complaint" means the complaint initiated by the Commissioner in terms of

2.9 "Complaint" means the complaint initiated by the Commissioner in terms of
section 498(1) of the Act under CC case number: 2007Mar2844 and CT case
number: 15/CR/MAR10;
2.10 "Days" means business days;

2.11 "Foodcorp" rneans Foodcorp (Pty) Ltd, a company duly incorporated
in accordance with the applicable laws of the Republic of South Africa, with its
principal place of business at 415 Mitchell Street, Pretoria West, Gauteng;
2.12 "Godrich" means Godrich Milling (Pty) Ltd, a company duly
incorporated in accordance with the applicable laws of the Republic of South
Africa, with its principal place of business at Lanham Street, Extension
Bronkhorstspruit, Mpumalanga Province;
2.13 "Kalel" means Kale! Mills, now t/a lsizwe Mills (Pty) Ltd, a company
duly incorporated in acco rdance with the applicable laws of the Republic of
South Africa, whose last known business address was at 32 Watt Street,
lndustrial Area, Middelburg, Mpumalanga;
2.14 "Keystone" means Keystone Milling (Pty) Ltd, a company duly
incorporated in accordance with the applicable laws of the Republic of South
Africa, with its principal place of business at 47 Lucas Street, Rustenburg,
North West Province;
2.15 "NTK Business" means the maize milling business of NTKLA which
was acquired from NTK Kooperasie in 2003;
2.16 "NTK Kooperasie" means the cooperative known as NTK Kooperasie
or Northern Transvaal Cooperative Limited, which operated the NTK Business
prior to 2003;
2.17 "NTKLA" means NTK Limpopo Agri (Proprietary) Limited, a company
duly incorporated in accordance with the applicable laws of the Republic of
South Africa under registration number: 1980/008381/06, with its principal
place of business at 84 Limpopo Street, Modimolle, Limpopo Province;
2.18 "Paramount" means Paramount Mills (Pty) Ltd, a company duly
incorporated in accordance with the applicable laws of the Republic of South
Africa, with its principal place of business at 4 Royan Road, Gately East
London, Eastern cape;
2.19 "Paramount Holdings Limited" means Paramount Holding Limited, a
company duly incorporated in accordance with the applicable laws of
Bermuda, with registration number: 48029;
2.20 "Parties" means the Commission and Paramount;

Bermuda, with registration number: 48029;
2.20 "Parties" means the Commission and Paramount;
2.21 "Pioneer" means Pioneer Foods (Pty) Ltd, a company duly
incorporated in accordance with the applicable laws of the Republic of South

Africa, with its principal place of business at 32 Markstraat, Paarl, Cape Town,
Western Cape;
2.22 "Premier" means Premier Foods (Pty) Ltd, a company duly
incorporated in accordance with the applicable laws of the Republic of South
Africa, with its principal place of business at 1 Joint Street, lsando,
Johannesburg, Gauteng;
2.23 ''Pride Milling" means Pride Milling (Pty) Ltd, a company duly
incorporated in accordance with the applicable laws of the Republic of South
Africa, with its principal place of business at Ground Floor, Block C, Futuram
Office Park, 117 Lenchen Avenue, Centurion, Pretoria, Gauteng;
2.24 "Progress Millingn means AM Alberts (Pty) Ltd, trading as Progress
Milling, a company duly incorporated in accordance with the applicable laws
of the Republic of South Africa, with its principal place of business at No. 1
20th Street, lndustria Polokwane, Limpopo Province;
2.25 "Respondents" means all the firms that are cited in the complaint
referral;
2.26 "Seaboard Corporation" means a public company incorporated in
Delaware with company number 0405526, with its registered office is at 9000
West 57th Street, Suite 300, Shawnee Mission, KS 66202, United States of
America;
2.27 "Settlement Agreement" means this agreement duly signed and
concluded between the Commission and Paramount;
2.28 "Tiger'' means Tiger Brands Limited, a company duly incorporated in
accordance with the applicable laws of the Republic of South Africa, with its
principal place of business at 301O William Nicol Drive, Bryanston,
Johannesburg, Gauteng;
2.29 "Tribunal" means the Competition Tribunal of South Africa, a statutory
body established in terms of section 26 of the Act, with its principal place of
business at 3rct Floor, Mulayo building (Block C), the DTI Campus, 77
Meintjies Street, Sunnyside, Pretoria, Gauteng;
2.30 "TWK" means TWK Milling, the milling business of TWK Agri (Pty) Ltd;
2.31 "TWK Agri" means TWK Agri (Pty) Ltd, a company duly incorporated

2.31 "TWK Agri" means TWK Agri (Pty) Ltd, a company duly incorporated
in accordance with the applicable laws of the Republic of South Africa, with its
principal place of business at 31a Market St, Piet Retief, Mpumalanga

Province;
2.32 "Westra" means Westra Milling (Pty) Ltd, a company duly incorporated
in accordance with the applicable laws of the Republic of South Africa, with its
principal place of business at Stasia Straat, Christiana, Northern Cape.

3. BACKGROUND AND THE COMMISSION'S INVESTIGATIONS AND
FINDINGS
3.1 On or about 14 March 2007, the Commission initiated a complaint against
Tiger, Pioneer, Foodcorp, Pride Milling and Progress Milling in the maize
milling industry, under CC case number: 2007Mar2844. The initiation was
subsequently amended to include other players in the maize milling industry
namely, Bothaville, Godrich, TWK, Keystone, Westra, Carolina Mills, Brenner,
Paramount, NTK Milling (Pty) Ltd, Kalel , and Blinkwater. The complaint was
initiated after the Commission had received a corporate leniency application
from Premier in 2007, which was corroborated by a further corporate leniency
application by Tiger in the same year.
3.2 The Commission's investigation revealed that at various stages during the
period 1999 to 2007 the respondents were involved in price fixing of white
milled maize in contravention of section 4(1)(b)(i) of the Act in that various
representatives of the firms cited as respondents engaged in the following
conduct:
3.2.1 Attended various meetings and held telephone discussions in
which they reached agreements in contraventio n of section 4(1)(b)(i) of
the Act, and in such meetings and telephone discussions, the
respondents, inter alia, agreed:
3.2.1.1 To fix the prices of milled white maize products;
3.2.1.2 To create uniform price lists for wholesale, retail and
general trade customers; and
3.2.1.3 To the timing of the price increases and implementation
thereof.
3.2.2 The agreements concluded at these meetings were used to
secure coordination at both regional and national levels, and were
mutually reinforcing.
3.3 During the above period, representatives of Paramount attended a number of

these meetings and engaged in telephone conversations with Paramount's
competitors (being millers of white maize products) at which they agreed to:
3.3.1 Directly fix the selling price of milled white maize products;
3.3.2 Directly fix dates on which such agreed price increments were to
be implemented; and
3.3.3 Exchanged information about their pricing structures.
3.4 This conduct constitutes price fixing and fixing of trading conditions in
contravention of section 4(1)(b)(i) of the Act.
3.5 Through these price fixing arrangements, Paramount and its competitors
prevented and/ or limited price competition amongst themselves in relation to
pricing of milled white maize meal products.
3.6 Prior to 2013, JRB Investments Limited was the majority shareholder in
Paramount Mills.
3.7 On 28 August 2013 JRB Investments Limited sold a portion of its
shareholding in Paramount Mills to Paramount Holdings Limited. Paramount
Holdings Limited is a wholly owned subsidiary of the Seaboard Corporation.
The Seaboard Corporation and Paramount Holdings Limited had no interest in
Paramount Mills prior to 28 August 2013. Paramount Holdings Limited did not
exist prior to 2013, and was specifically established to hold shares in
Paramount Mills on behalf of the Seaboard Corporation. Currently, Paramount
Holdings Limited is the largest shareholder in Paramount Mills.
3.8 The Seaboard Corporation, does not admit liability on the part of itself, its
subsidiaries, affiliates and related companies as they were not a party to the
abovementioned collusive conduct and did not have any direct or indirect
interest

4. ADMISSION OF LIABILITY
4.1 Paramount admits that it contravened section 4(1)(b)(i) of the Act in that
during the period between 1999 to 2006, it agreed with its competitors in the
white maize milling market to directly and indirectly fix the selling price of
milled white maize products, agreed on the dates upon which these prices
were to be implemented, and exchanged information about their pricing

were to be implemented, and exchanged information about their pricing
structures.

5. FUTURE CONDUCT
5.1 Paramount confirms that the conduct referred to above has ceased, and it
agrees to fully cooperate with the Commission in the prosecution of the
remaining respondents under the Complaint referral. This cooperation
includes, but is not limited to:
5.1.1 Providing such documentary evidence in its possession or under
its control concerning the alleged contraventions contained in the
Settlement Agreement, as well as to assist the Commission in the
prosecution of the alleged contraventions covered by the Settlement
Agreement;
5.2 Paramount further agrees and undertakes to:
5.2.1 Prepare and circulate a statement summarising the content of
this Settlement Agreement to its managers and directors within 14
(fourteen) days of the date of confirmation of this Settlement
Agreement as an order of the Tribunal;
5.2.2 Develop, implement and monitor a competition law compliance
programme as part of its corporate governance policy, which is
designed to ensure that its employees, management, directors and
agents do not engage in future contraventions of the Act. In particular,
such compliance programme should include mechanisms for the
identification, prevention, detection and monitoring of any contravention
of the Act; and
5.2.3 Submit a copy of such compliance programme outlined above to
the Commission within 60 (sixty) days of the date of confirmation of the
Settlement Agreement as an order of the Tribunal.

6. ADMINISTRATIVE PENALTY
6.1. Having regard to the provisions of sections 58(1)(a)(iii) read with
sections 59(1)(a), 59(2) and 59(3) of the Act, Paramount accepts that it is
liable to pay an administrative penalty.
6.2. The parties have agreed that Paramount will pay an administrative
penalty in the total amount of R1 320 819.00 (o ne million, three hundred and
twenty thousand, eight hundred and nineteen Rand), being 3% of
Paramount's affected turnover for the 2007 financial year.

6.3. Paramount will pay half of the administrative penalty in the amount of
R660 409.56 (Six hundred and sixty thousand, four hundred and nine Rand,
and fifty six cents) within 10 (ten) days of the confirmation of this Consent
Order as an order of the Tribunal. The balance will be paid in 12 equal
instalments in the amount of R55 034.12 (fifty five thousand and thirty four
Rand, twelve cents), and the last instalmen t will be paid on or before 31
January 2020.
6.4. The penalty must be paid into the Commission's bank account which is
as follows:
Bank name: Absa Bank
Branch name: ABS COMM PUBL NR
Account holder: The Competition Commission
Account number: […]
Account type: Current Account Branch Code: 638056
Reference: Case number 2007Mar2844/ Paramount
6.5. The penalty will be paid over by the Commission to the National
Revenue Fund in accordance with section 59(4) of the Act.

7. FULL AND FINAL SETTLEMENT
This agreement is entered into in full and final settlemen t of the complaint set out in
paragraph 3 above, and upon confirmation as an order of the Tribunal, concludes all
proceedings between the Commission and Paramount in respect of the conduct
contemplated under the Commission's complaint case number: 2007Mar2844.

Dated and signed at East London on the 30 day of January 2019

_________________
Paramount
Name in Full: Johannes Gert Hendrik Comrink
Authority: Director

For the Commission
Dated and signed at PRETORIA on the 12 day of February 2019

____________________
Tembinkosi Bonakele
The Commissioner: Competition Commission