Accenture (South Africa) Proprietary Limited and Others v Competition Commission (SM154Oct15) [2016] ZACT 18 (27 January 2016)

60 Reportability
Competition Law

Brief Summary

Competition — Merger approval — Conditional approval of merger between Accenture Group and Edcon — Merging parties sought reconsideration of conditions imposed by Competition Commission — Tribunal found no contrary facts presented and accepted alternative conditions proposed by merging parties — Merger approved subject to new conditions to mitigate information exchange concerns.

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[2016] ZACT 18
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Accenture (South Africa) Proprietary Limited and Others v Competition Commission (SM154Oct15) [2016] ZACT 18 (27 January 2016)

COMPETITION
TRIBUNAL OF SOUTH AFRICA
Case
No.:
SM1540ct15
In
respect of the request for consideration of the conditionally
approved merger under the Competition Commission's case number

2015Sep0503 between:
Accenture
(South Africa) Proprietary
Limited
First
Applicant
Accenture
Holdings
B.V.
Second Applicant
Edcon
Limited
Third Applicant
("The
Acquiring  Firms")
The
Consumer Credit and Collection
First
Applicant Second Appl icant Third Applicant
Services
Joint
VenturBs
Fourth
Applicant
("The
Target Firm")
and
The
Competition
Commission
Respondent
Panel

: N Manoim (Presiding Member)
A Roskam (Tribunal
Member)
A Ndoni (Tribunal Member)
Heard
on

: 15 December 2015
Decided
on

: 15 December 2015
Reasons
issued on
: 27 January 2016
Reasons
for Decision
Approved
subject to
conditions
[1]
On 20 October 2015, the merging parties, namely, Accenture (South
Africa) Proprietary Limited ("Accenture SA") , Accenture

Holdings B.V. (collectively referred to as the Accenture Group) and
Edcon Limited ("Edcon") and the acquiring firm The
Consumer
Credit and Collection Services Joint Ventures ("Joint  Venture")
filed  an  application
in  terms  of
section  16(1)(a)
of  the
Competition Act No. 89 of 1998
requesting the  Competition
Tribunal ("Tribunal") to reconsider their small
merger that was approved subject
to conditions by the Competition
Commission ("Commission") on 6 October 2015.
[2]
On  15  December  2015,  the  Competition
Tribunal  ("Tribunal")  conditionally

approved the merger between the merging parties for the reasons to
follow.
Parties
to transaction
Primary
acquiring firm
[3]
The Accenture Group is
a
global organization which provides
management consulting, technology and outsourcing activities.  In
South Africa,  Accenture
SA provides advisory services to
companies in order to maximise their operating performance by
developing and implementing technology
to improve productivity and
efficiency.
[4]
Edcon is a large clothing retailer trading through a range of retail
formats  in and around South Africa.
Primary
target firm
[5]
The target firm is a newly established joint venture which was
established to provide consumer credit and collection services
to
third-party customers locally and abroad. The Joint Venture would
provide these  services  to  customers such
as banks,
fast moving consumer goods such as clothing retailers and other
consumer focused companies.
Background
[6]
During the Commission's investigation of the proposed transaction it
found that there was no horizontal overlap and that the
proposed
transaction would unlikely  lead to  any  vertical
foreclosure  concerns  post-merger.
Instead,
the Commission's concern intended to address the potential harm
of the acquiring firm being used as a conduit
for information
exchange between Edcon and its competitors in the retail sector as
the acquiring firm could provide consumer credit
and collection
services to competing clothing retailers.
[7]
In addressing this harm the Commission proposed that the merger
be approved subject to, amongst others, the following
conditions:
"The
directors
appointed
to
the
board
of
the
Target
Firms
shall
not
be
appointed,
invited
and/or
attend
meeting
of
the
board
and/or management
committees(s)
of
Edcon"'
and
'The
employees, management and executive and  non-executive directors
of the Target Firms shall not be involved in Edcon's
retail and other
operations nor attend any meetings"
[8]
The above-mentioned conditions  were communicated to the merging
parties during October 2016 and were subsequently approved
and a
merger certificate was duly issued. The merging parties submitted
that the merger was approved prematurely and that the above-mentioned

merger conditions would be burdensome for Edcon as it does not have
sufficient executive and management  staff available for
it to
have mutually exclusive boards with the
·
Joint Venture. The merging parties sought to apply to the Tribunal
for request for consideration.
[9]
Subsequent to the merging party's filing their request for
consideration with the Tribunal they suggested alternative conditions

to remedy the possibility of information exchange. The conditions
include provisions where the merging parties undertake to partition

and separate Edcon's retail operations from the Joint Venture, the
implementation of Chinese walls to ensure that information is
not
exchanged and an undertaking that employees and management of the
Joint Venture would not be involved in Edcon's retail operations.
[10]
These   alternative   conditions   were
acceptable   to   the
Commission
who
confirmed
this
in
a
l
etter
confirming to the Tribunal.
[1]
[11]
As the merging parties and the Commission are in agreement on the
proposed conditions and  as  no  contrary
facts
were  presented  to  us, the
Tr
ibunal
grants the consideration subject to the proposed conditions.
27
January
2016
DATE
_________________________
Mr
Norman Manoim
Mr
nton Roskam and Ms Andiswa Ndoni concurring
Tribunal
Researcher:
Aneesa Ravat
For
the merging parties:      Chris Charter of
Cliffe Dekker Hofmeyr for the first afld second applicants
and Graeme
Wickins of Vverksmans attorneys for the third applicant
For
ttie Commission:
Gilberto Biacuana
[1]
Inter
alia
merger record page 38-39