Octodec Investments Limited v Premium Properties Limited (019042) [2014] ZACT 74 (1 October 2014)

78 Reportability
Competition Law

Brief Summary

Competition — Merger approval — Octodec Investments Limited's acquisition of Premium Properties Limited — The Competition Tribunal conditionally approved Octodec's acquisition of the remaining 86% shares in Premium, noting low post-merger market shares in relevant markets and the absence of substantial competition concerns. The Tribunal addressed public interest issues related to exclusivity clauses in tenant leases that could hinder small business competition, proposing that Octodec negotiate the removal of such clauses. The Tribunal concluded that the merger would not substantially prevent or lessen competition and approved the transaction conditionally.

Comprehensive Summary

Summary of Judgment


1. Introduction


These proceedings concerned a large merger (an acquisition of control) considered by the Competition Tribunal of South Africa under the merger control provisions of the Competition Act 89 of 1998. The Tribunal was required to decide whether the proposed transaction should be approved and, if so, whether it should be subject to conditions.


The primary acquiring firm was Octodec Investments Limited (“Octodec”), a JSE-listed property company. The primary target firm was Premium Properties Limited (“Premium”), also JSE-listed and holding Estate Investment Trust status. Octodec already held 14% of Premium and sought to acquire the remaining 86% of Premium’s issued share capital, thereby obtaining sole control.


The matter came before the Tribunal following the Competition Commission’s investigation. The Tribunal heard the merger on 3 September 2014, issued the order on 3 September 2014, and subsequently issued reasons on 1 October 2014. The general subject-matter of the dispute concerned the competitive and public interest implications of combining two property portfolios active in leasing office, retail, light industrial, and residential space in certain nodes, together with a specific public interest concern arising from exclusivity clauses in certain retail lease agreements.


2. Material Facts


Octodec was a listed property company controlled by a group of shareholders including the Wapnick Family, Stanlib, Old Mutual Life Assurance Company, and the Government Employee Pension Fund (GEPF). Premium was also listed, with major shareholders including the Wapnick Family, Octodec, Stanlib, Old Mutual, and the GEPF. At the time of the transaction, Octodec already owned 14% of Premium.


The proposed transaction was that Octodec would acquire the remaining 86% of Premium’s shares, resulting in Octodec obtaining sole control over Premium. The parties advanced a rationale consisting of asserted benefits including tax efficiency, a larger and more diversified property fund, increased market capitalisation and liquidity, potential re-rating, improved debt capital terms, and financial/operating efficiencies with associated time and administrative cost savings.


On the competition assessment, the Tribunal recorded that both firms were active in leasing markets for office property, retail space in convenience centres, light industrial space, and residential space. The Tribunal identified overlaps in several product and geographic markets, including B-grade and C-grade office nodes in Pretoria and Johannesburg CBD-related areas, convenience-centre retail within a 10 km radius in Johannesburg and Pretoria CBD nodes, light industrial space in Pretoria and environs, and residential space in Johannesburg CBD and Pretoria-related nodes.


The Tribunal accepted the Competition Commission’s assessment that the post-merger market shares in the overlapping markets were generally low, largely ranging between less than 5% and less than 14%. The only overlap with a materially higher post-merger share was the market for rental space in C-grade office property in the Johannesburg CBD, where the post-merger share was estimated at between less than 30% and less than 40%. The Commission nevertheless considered that this level did not raise competition concerns, in part because vacant space in the relevant nodes constrained the merged entity and also incentivised it to refrain from unilateral conduct.


A discrete set of facts underpinned the public interest issue. The Commission identified that three anchor tenants (large retail chain stores) held leases with Premium containing clauses granting them rights that effectively restricted leasing to their competitors. These rights operated for the duration of the leases, which had 10-year terms expiring in 2021. The Tribunal noted the content of one clause which imposed an absolute restriction preventing the landlord, during the lease period (or renewals), from leasing any part of the shopping centre (or extensions) to tenants whose business comprised, in whole or part, specified categories such as bakery, fresh meat, fresh produce, groceries, and delicatessen. The Tribunal further noted that similar restrictions existed in other anchor tenant agreements, including formulations requiring prior written approval for leasing to supermarkets or stores with food departments above specified thresholds and/or certain categories of business.


The merging parties did not object to the Commission’s proposed condition that Octodec use best efforts to negotiate the removal of these clauses. However, the Tribunal recorded that the merging parties suggested the condition was “neither here nor there”, stating that their centres did not attract small businesses and that the design would allow an additional anchor tenant. The Tribunal recorded that no explanation or supporting evidence (such as LSM analysis or customer profiles) was presented to substantiate the claim that small businesses were not likely to be attracted in the future, and the parties did not advance efficiency justifications for including the restrictive provisions.


3. Legal Issues


The Tribunal was required to determine, first, whether the proposed merger was likely to substantially prevent or lessen competition in any relevant market. This required an application of competition law principles to the market facts recorded, including market definition, market shares, and constraints such as vacancy levels.


Second, the Tribunal was required to consider public interest factors under the Competition Act, specifically the concern raised by the Commission that the anchor tenant exclusivity clauses adversely affected “the ability of small businesses, or firms controlled or owned by historically disadvantaged persons, to become competitive” within the meaning of section 12A(3)(c). This aspect of the dispute concerned a mix of fact (the existence and practical effect of the clauses), application of law to fact (whether the clauses implicated section 12A(3)(c) considerations in the merger context), and an evaluative judgment about the appropriateness of imposing conditions.


A further issue was whether merger approval should be conditional, and if so, whether a condition requiring the acquiring firm to use best efforts to negotiate removal of the restrictive clauses was justified on the record before the Tribunal.


4. Court’s Reasoning


On the competition assessment, the Tribunal proceeded from the premise that the parties’ overlapping activities were in the provision of rentable space across multiple property segments and geographic nodes. It accepted the Commission’s market delineation as reflected in the identified overlaps and evaluated the merger’s likely competitive effects primarily through post-merger market shares and the presence of competitive constraints.


The Tribunal accepted that in most relevant markets the parties’ post-merger shares were low, and it recorded the Commission’s view that even the higher post-merger share in the C-grade Johannesburg CBD office market did not raise concerns. Central to that conclusion was the Commission’s assessment that vacant space in the relevant nodes constrained the merged entity. The Tribunal also accepted the Commission’s reasoning that vacancy not only constrained pricing and conduct but also created incentives for landlords, including the merging parties, to avoid unilateral conduct that could exacerbate vacancy or reduce occupancy.


On public interest, the Tribunal focused on the restrictive leasing provisions in anchor tenant agreements. It treated the relevant clauses as capable of limiting leasing opportunities for potential competitors, including smaller retailers. The Tribunal highlighted that at least one clause was framed as an absolute prohibition against leasing to businesses that might compete (even partially) in specified categories, and that other clauses required tenant approval for leasing to certain kinds of food-related retailers above particular sizes. The Tribunal’s reasoning reflected a concern that these restrictions could foreclose access to retail space for the kinds of businesses contemplated by the Commission’s section 12A(3)(c) submission.


In evaluating whether a condition was warranted, the Tribunal attached significance to the merging parties’ inability to provide a persuasive explanation for the continued presence of the restrictive clauses. The Tribunal reasoned that if the merging parties’ view were correct—that the centre did not attract small businesses and would not do so in future—then the clauses would serve little practical purpose and their removal should attract no meaningful objection. The Tribunal noted that the parties did not provide evidence supporting their assertion (such as customer profiling), nor did they advance efficiency arguments for the clauses. Against that backdrop, the Tribunal considered it preferable that the merging parties endeavour to have the clauses removed, aligning with the Commission’s proposed best-efforts condition.


The Tribunal concluded that the merger was unlikely to substantially prevent or lessen competition in the identified markets. It further concluded that no other public interest issues arose beyond the exclusivity concern, which it addressed through conditional approval.


5. Outcome and Relief


The Tribunal conditionally approved Octodec’s acquisition of the remaining issued share capital of Premium, resulting in Octodec obtaining sole control.


The condition required that the acquiring firm use its best efforts to negotiate with the relevant tenants for the removal of the exclusivity/restrictive clauses identified by the Commission as objectionable on public interest grounds.


No costs order is recorded in the reasons provided.


Cases Cited


No cases are cited in the reasons provided.


Legislation Cited


Competition Act 89 of 1998 (as amended), section 12A(3)(c).


Rules of Court Cited


No rules of court are cited in the reasons provided.


Held


The Tribunal held that the proposed acquisition by Octodec of the remaining shares in Premium was unlikely to substantially prevent or lessen competition in the relevant property leasing markets identified. While a public interest concern arose from anchor tenant exclusivity clauses that could restrict leasing opportunities for smaller competitors, the Tribunal addressed this concern by approving the merger subject to a condition requiring the acquiring firm to use best efforts to negotiate the removal of those clauses.


LEGAL PRINCIPLES


The Tribunal applied the merger control principle that a merger must be prohibited or remedied only if it is likely to lead to a substantial prevention or lessening of competition, assessed with reference to the structure of relevant markets, market shares, and competitive constraints such as vacancy levels in property nodes that may discipline landlord conduct.


The Tribunal applied the statutory public interest framework in section 12A(3)(c), treating merger conditions as an appropriate remedial tool where contractual arrangements associated with the target’s operations (here, anchor tenant exclusivity clauses) may adversely affect the ability of small businesses or historically disadvantaged firms to become competitive, particularly where the merging parties provide no substantiated justification for the continuation of such restrictions.


The Tribunal endorsed the use of behavioural conditions framed as an obligation to employ best efforts to address identified public interest risks, where outright prohibition is not warranted and where the competitive assessment does not otherwise reveal substantial anticompetitive harm.

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[2014] ZACT 74
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Octodec Investments Limited v Premium Properties Limited (019042) [2014] ZACT 74 (1 October 2014)

COMPETITION
TRIBUNAL OF SOUTH AFRICA
Case No: 019042
In the matter
between:
OCTODEC
INVESTMENTS
LIMITED
...............................................................
Primary
Acquiring Firm
And
PREMIUM
PROPERTIES
LIMITED
.......................................................................
Primary
Target Firm
Panel : Yasmin
Carrim (Presiding Member)
: Fiona Tregenna
(Tribunal Member)
: Anton Roskam
(Tribunal Member)
Heard on: 3
September 2014
Order Issued on: 3
September 2014
Reasons Issued on: 1
October 2014
Reasons for
Decision
Approval
[1]
On 3 September 2014, The Competition Tribunal
(“Tribunal”)
conditionally
approved the acquisition by Octodec Investments Limited
(“Octodec”)
for
the remaining issued share capital of Premium Properties Limited
("Premium”)
[2] The reasons for
approving the proposed transaction follow.
Parties to the
transaction
[3]
The primary acquiring firm is Octodec, a company listed on the Real
Estate Holding and Development sector on the Johannesburg
Securities
Exchange
(“JSE”).
Octodec
is controlled by the Wapnick Family, Stanlib, Old Mutual Life
Assurance Company and Government Employee Pension Fund
(“GEPF”).
Octodec
currently owns 14% of Premium properties.
[4] The primary
target firm is Premium, a company listed on the JSE and has Estate
Investment Trust status. Major shareholders include
the Wapnick
Family, Octodec, Stanlib (Pty) Ltd, Old Mutual Life Assurance Company
and GEPF.
Proposed
Transaction
[5] Octodec intends
to increase its shareholding and acquire the remaining 86% shares in
Premium. Post-transaction Octodec will
have sole-control of Premium.
Rationale
[6] The merging
parties will benefit in the following manners; tax efficiency,
enlarged property fund with diverse asset base, increased
market
capitalisation, increased liquidity of shares, re-rating of merged
company, improved debt capital market terms, financial
and operating
efficiencies, time savings and administrative cost saving.
Relevant Market
and Impact on Competition
[7] The merging
parties are both active in the market for the provision of office
property, retail space in convenience centres,
light industrial space
and residential space.
[8] There are
overlaps in the merging parties’ activities in the following
product and geographic markets:
The
market for the provision of rental space in B-Grade office property
in the Pretoria node;
The
market for the provision of rental space in C-Grade office property
within the Johannesburg CBD, Pretoria CBD, Arcadia and
Sunnyside
node;
The
market for the provision of retail space in a convenience centre
within 10km radius from the merging parties convenience centres
in
the Johannesburg and Pretoria CBD node;
The
market for the provision of light industrial space within Pretoria
and Environs node; and
The
market for the provision of residential space within the
Johannesburg CBD, Pretoria and Environs nodes.
[9]
The merging parties’ post-merger estimates in all of the
abovementioned markets are mostly low, ranging between <05
<14%.
The only higher market share is in the market for the provision of
rental space in C-Grade office property in the Johannesburg
CBD. It
will have a post-merger market share of between <30 -<40% but
the Competition Commission
(“Commission”)
is
of the view that even this market share raises no competition
concerns. Furthermore the Commission is of the view that the current

vacant space available in the nodes not only places a constraint on
the merging parties but also acts as an incentive to the merging

parties, who also have vacant space within their properties, to
refrain from unilateral conduct.
Public Interest
Exclusivity clauses
[10] Three anchor
tenants, consisting of large retail chain stores, have leases with
Premium which grant them the right to seek
their prior approval
before Premium can lease to their respective competitors. These
rights apply for the duration of their leases.
The leases have a 10
year duration period and are due to expire in 2021.
[11]
The Commission’s concern is that the leases serve to prevent
small competitors from acquiring leases in the Mall. The
Commission
submits that these clauses are objectionable on public interest
grounds as they have an adverse effect on, in terms
of section 12A
(3);

..
.(c) the ability
of small businesses, or firms controlled or owned by historically
disadvantaged persons, to become competitive...”
[12] The Commission
has therefore proposed that the merger be approved on condition that
the acquiring firm use its best efforts
to negotiate with its tenants
for the removal of these clauses.
[13] The Tribunal
notes that in this merger one of the lease agreements with an anchor
tenant contains the following clause -

the
LANDLORD
shall not
during
the period of this lease, or any renewal hereof, lease any other
portion of the SHOPPING CENTRE or any extension or addition
thereto,
to a tenant whose business in whole or part comprises:
1. a bakery
2. fresh meat;
3. fresh produce;
4. groceries; and
5.
delicatessen..."
[14] This clause
places an absolute restriction on the lessor from offering premises
of any size whatsoever, no matter how small,
to businesses who might,
in whole or in part, compete with the chain stores’ businesses.
A similar clause is to be found
in the other anchor tenant
agreements, however in this latter instance the clause requires the
prior written approval of the tenant
if the lessor wishes to lease to
a supermarket or store containing food departments in excess of 100
square metres and/or certain
categories of business such as bakery,
pie shop, butchery, fishery or fresh produce. In essence it applies
to the typical type
of small business who might compete with one or
other product type offered by the larger chain stores, which would be
typically
small businesses.
[15]
The merging parties explained that while they had no objection to the
imposition of the proposed condition. In their view the
condition,

is neither
here nor there”
seemingly
because the ‘type of tenant’ that their centres attracted
did not include small businesses and their physical
design would
enable them to put in an additional anchor tenant.
[16]
If indeed this were the case, such restrictive clauses in the leases
would serve no purpose whatsoever and one would expect
no objection,
from the merging parties or the relevant tenants, to their deletion.
Furthermore no explanation or supporting evidence,
such as LSM
analysis or customer profiles, was provided by the merging parties as
to how they arrived at this definitive view,
or why it was that there
was no likelihood whatsoever that the centres would in future attract
smaller businesses. The merging
parties did not put forward any
efficiency arguments, on their own behalf or on behalf of their
tenants, for the inclusion of these
provisions.
1
Given this, we find that it would be preferable, in the circumstances
of this case, that the merging parties endeavour to have
these
clauses removed.
Conclusion
[17] In light of the
above we conclude that the proposed transaction is unlikely to
substantially prevent or lessen competition
in the markets mentioned.
In addition, no other public interest issues arise from the proposed
transaction. Accordingly we approve
the proposed transaction
conditionally.
1 October 2014
DATE
Yasmin
Carrim
Fiona Tregenna
and Anton Roskam concurring
Tribunal
Researcher:Moleboheng Moleko
For the merging
parties: Vani Chetty - Baker Mckenzie
For the Commission:
Zanele Hadebe and Grace Mohamed
1
The
only explanation provided was that the head offices of these stores
required these types of clauses. See Transcript page 6