Shanike Investment No 137 (Pty) Ltd v Kagiso Trust Investment (Pty) Ltd and Another (36/LM/APR11) [2011] ZACT 43; [2011] 2 CPLR 341 (CT) (1 July 2011)

75 Reportability
Competition Law

Brief Summary

Competition Law — Merger Approval — Large merger between Shanike Investment No 137 (Pty) Ltd and Kagiso Trust Investments (Pty) Ltd and Tiso Group Investment (Pty) Ltd approved by Competition Tribunal subject to conditions — Transaction involves transfer of assets and liabilities from target firms to acquiring firm in exchange for shares — Concerns regarding potential collusion due to overlapping interests in financial services and steel merchant markets addressed by undertaking to forgo board representation — Tribunal satisfied that conditions will mitigate risks of anti-competitive behavior and no public interest issues identified.

Comprehensive Summary

Summary of Judgment


1. Introduction


The proceeding concerned the Competition Tribunal’s determination of a large merger in terms of South African competition merger control. The matter was heard by a panel of the Tribunal comprising Norman Manoim (Presiding Member), Takalani Madima (Tribunal Member), and Medi Mokuena (Tribunal Member).


The acquiring firm was Shanike Investment No 137 (Pty) Ltd (“Shanike”), a shelf company established to implement the transaction and to be renamed Kagiso Tiso Holdings (Pty) Ltd post-merger. The target firms were Kagiso Trust Investments (Pty) Ltd (“KTI”) and Tiso Group Investment (Pty) Ltd (“Tiso”).


The Tribunal approved the merger on 29 June 2011, subject to a condition. The Tribunal’s reasons were issued on 1 July 2011. The dispute concerned whether the consolidation of KTI’s and Tiso’s investment holdings into a single vehicle created competition concerns, particularly in relation to overlapping minority shareholdings in competing firms in the steel merchant sector, and to a lesser extent the financial services sector.


2. Material Facts


Shanike was established solely to give effect to the proposed transaction and, at the time relevant to the Tribunal’s assessment, had no subsidiaries and no operating activities. KTI and Tiso were both South African investment firms with diversified portfolios, including interests in financial services and industrial sectors.


Under the transaction, KTI and Tiso would transfer all their assets and liabilities to Shanike in exchange for shares in Shanike. The share consideration was structured in a 60:40 ratio, with 60% to KTI and 40% to Tiso. The stated rationale advanced for the transaction was that consolidating investments would enhance the merged firm’s growth opportunities.


The Competition Commission identified overlaps arising not from horizontal operating activities of Shanike (which had none), but from the fact that KTI and Tiso each held investments in firms that competed in certain markets. In the financial services market, KTI held a shareholding in First Rand Bank Limited, while Tiso held a shareholding in Investec, both described as public companies providing financial products and services (with differing geographic and client-base emphases). The Commission considered the target firms’ interests in this market to be minimal and did not pursue further analysis on that aspect.


The more material overlap concerned the steel merchant market. KTI held a 7.5% shareholding in Macsteel Service Centre SA (Pty) Ltd (“Macsteel”), and Tiso held a 9% shareholding in Trident Steel (Pty) Ltd (“Trident”). The Commission relied on market share estimates previously used in Tribunal proceedings (discussed below), which reflected relatively high shares for both Macsteel and Trident across various steel product categories, and treated the geographic dimension of the relevant markets as national.


A further fact relied upon by the Tribunal was that both KTI and Tiso had non-executive board representation associated with their interests in Macsteel and Trident respectively, which the parties indicated would be dissolved post-merger. The Commission’s concern, accepted by the Tribunal, was that after consolidation Shanike would hold interests in both competing steel merchants (Macsteel and Trident, or indirectly in Aveng as applicable), thereby creating a structural link that might facilitate the exchange of competitively sensitive information and possible coordination.


The Commission also recorded that these concerns were heightened by a current investigation of suspected collusion involving both Macsteel and Trident. In response, the merging parties tendered an undertaking—ultimately imposed as a merger condition—designed to prevent interlocking involvement in the governance of Macsteel and Trident and to separate governance participation in those firms from participation at acquiring-firm level.


3. Legal Issues


The central legal question for the Tribunal was whether the proposed large merger should be approved unconditionally, approved subject to conditions, or prohibited, given the risk that the post-merger structure could facilitate coordinated conduct through information exchange between competing steel merchants in which the merged entity would have an investment stake.


The dispute required the Tribunal to make an assessment that combined application of competition principles to the facts (notably the consequences of common shareholding and governance links in competing firms) with an evaluative judgment about whether a tailored condition would sufficiently reduce the identified risk. The Tribunal also had to consider whether any public interest issues arose, in particular whether retrenchments were anticipated.


4. Court’s Reasoning


The Tribunal’s reasoning proceeded from the Commission’s identification of two areas of overlap, while distinguishing their competitive significance.


In relation to financial services, the Tribunal accepted the Commission’s assessment that the target firms’ interests were minimal and that it was therefore unnecessary to undertake further competitive analysis for that market in the context of this merger.


In relation to the steel merchant market, the Tribunal accepted the Commission’s market framing and competitive concern. The Commission had defined the market as the steel merchant market and treated it as national, referring to the Tribunal’s prior ruling in Kulungile Metals (Pty) Ltd and Abkins Steel Corporation (Pty) Ltd and Abkins Steel Services (Pty) Ltd (case number 13/LM/Mar03) where the steel merchant market had been considered and where Macsteel and Trident were described as competing at the level of large steel merchants. The Commission also relied on market share estimates used in that prior matter, which suggested that both Macsteel and Trident held comparatively high shares in several product categories. The Tribunal accepted that these features supported the significance of the overlap.


On the key theory of harm, the Tribunal agreed with the Commission that the consolidation of KTI’s and Tiso’s interests into Shanike would create a link and platform that might facilitate collusive behaviour, specifically through the exchange of sensitive information between Macsteel and Trident. The Tribunal noted that this concern was intensified by the fact that there was an existing investigation into suspected collusion involving those firms.


The Tribunal then addressed the remedial undertaking tendered by the parties and accepted by the Commission. The undertaking aimed to prevent the same person from simultaneously serving as a director or executive (or attending board meetings) in both Macsteel and Trident, and also to prevent those individuals from simultaneously participating in Shanike’s board governance. The Tribunal expressed satisfaction that, if this undertaking were imposed as a condition, it would reduce the possibility of information exchanges between Macsteel and Trident.


Finally, the Tribunal considered public interest and recorded that there were no public interest issues, as there was no anticipation of retrenchments arising from the merger.


5. Outcome and Relief


The Tribunal approved the large merger between Shanike Investment No 137 (Pty) Ltd and Kagiso Trust Investments (Pty) Ltd and Tiso Group Investment (Pty) Ltd subject to a condition.


The condition required that, for as long as the acquiring firm had an investment stake in Macsteel Services (Pty) Ltd and Trident Steel (Pty) Ltd (or directly in Aveng Ltd, as the case may be), the same person could not be appointed to simultaneously serve as a director or executive of Macsteel and Trident, or attend board meetings of both, and the persons appointed as a director or executive of Macsteel or Trident (or attending their board meetings) could not be a director of the acquiring firm or attend its board meetings.


No separate costs order was recorded in the reasons.


Cases Cited


Kulungile Metals (Pty) Ltd and Abkins Steel Corporation (Pty) Ltd and Abkins Steel Services (Pty) Ltd, Competition Tribunal case number 13/LM/Mar03.


Legislation Cited


No legislation was expressly cited in the text of the reasons provided.


Rules of Court Cited


No rules of court were expressly cited in the text of the reasons provided.


Held


The Tribunal held that the merger created a structural link through consolidated shareholdings in competing steel merchants (Macsteel and Trident) that could facilitate anti-competitive coordination, particularly through the exchange of competitively sensitive information. The Tribunal further held that this risk would be sufficiently mitigated by a governance-separation condition preventing interlocking directorships, shared board meeting attendance, and overlap between the boards of the acquiring firm and those of Macsteel and Trident.


The Tribunal also held that no public interest concerns arose on the facts presented, since no retrenchments were anticipated. The merger was therefore approved subject to the stated condition.


LEGAL PRINCIPLES


The decision applied the principle that a merger may raise competition concerns not only through direct operational overlaps, but also by creating or strengthening structural links between competitors, including through consolidated ownership interests that may facilitate coordination.


The decision further applied the principle that where the competitive risk is the creation of a potential platform for coordination via information exchange, an appropriately framed behavioural condition aimed at preventing interlocking governance roles and board-level access can be accepted as a remedy to reduce the likelihood of such information flows.


The Tribunal also applied the approach that where the parties’ interests in an overlapping market are assessed as minimal, detailed competitive analysis may be unnecessary for that market within the merger assessment, and that public interest considerations require attention but may be disposed of where no adverse effects (such as retrenchments) are anticipated on the facts before the Tribunal.

COMPETITION TRIBUNAL OF SOUTH AFRICA
Case No:36/LM/APR11
In the matter between:
SHANIKE INVESTMENT NO 137 (PTY) LTD Acquiring Firm
And
KAGISO TRUST INVESTMENTS (PTY) LTD Target Firms
AND
TISO GROUP INVESTMENT
Panel : Norman Manoim (Presiding Member)
Takalani Madima (Tribunal Member)
Medi Mokuena (Tribunal Member)
Heard on : 29 June 2011
Order issued on : 29 June 2011
Reasons issued on : 01 July 2011
Reasons for Decision
Approval
1] On 29 June 2011, the Competition Tribunal (“Tribunal”) approved the
large merger between Shanike Investment No 137 (Pty) Ltd and Kagiso
Trust Investments (Pty) Ltd and Tiso Group Investment (Pty) Ltd, subject
to a condition. We explain below our reasons for this conclusion.
The Parties to the transaction
1

2] The primary acquiring firm is Shanike Investment No 137 (Pty) Ltd
(“Shanike”), a company incorporated in accordance with the laws of the
Republic of South Africa. Post-merger, Shanike is to be named Kagiso
Tiso Holdings (Pty) Ltd. Shanike is a shelf company established for
purposes of giving effect to the proposed transaction and as such does
not have any subsidiaries.
3] The primary target firms are Kagiso Trust Investments (Pty) Ltd (“KTI”)
and Tiso Group (Pty) Ltd (“Tiso”), both companies incorporated in
accordance with the laws of the Republic of South Africa. KTI is controlled
51% by Kagiso Charitable Trust (“KCT”), its investment arm, 37% by
Industrial Partnership Investments Limited, and 11% by both Kagiso
Employee Share Trust and Kagiso Trust Investments Share. Tiso is not
controlled by any single entity but has investors which hold a non-
controlling shareholding percentage.
4] In terms of the transaction, KTI and Tiso will transfer all their assets and
liabilities to Shanike in exchange to both receiving shares in Shanike in
proportion to the 60:40 ratio, of which 60 is to KTI and 40 to Tiso. The
issuing of shares to KTI and Tiso will serve as payment for the
transaction.
The Rationale
By consolidating their investments, the merged firm will enhance its growth
opportunities.
The parties’ activities
5] As Shanike was established for purposes of the proposed transaction, it
has no activities.
6] KTI operates as a financial services empowerment group which generates
sustainable long term financial support for KCT. KTI’s investment
portfolios include amongst others, financial services, power and
infrastructure, media and information technology, and food services.
2

7] Tiso is a black-owned investment and management company whose
investment portfolio includes industries such as infrastructure and
engineering, power, resources, and property and investment.
The relevant market and the impact on competition
8] Due to their involvement in both the financial and steel merchant markets, the
Commission found that there is an overlap in the activities of the target firms
in relation to their investments in firms which compete in the financial
investment market and steel merchant market.
9] In the financial services market, KTI has a shareholding in First Rand Bank
Limited, a public company that provides a comprehensive range of products
and services to the South African market and niche products in certain African
and International countries. 1 Tiso on the other hand, has a shareholding in
Investec, a public investment company which provides diverse range of
financial products and services to a niche client base in the United Kingdom,
South Africa and Australia, as well as in certain geographies.2
10] In the steel merchant market, KTI has a 7.5% shareholding in Macsteel
Service Centre SA (Pty) Ltd (“Macsteel”) while Tiso has a 9% shareholding in
Trident Steel (Pty) Ltd (“Trident”).
11]Trident is an Aveng Group company which supplies a wide product range to
the steel merchant market, both in South Africa and internationally. Macsteel
is a subsidiary of Macsteel Holdings Group, which operate in 31 countries
worldwide and is Africa’s leading merchandiser and distributor of steel and
value added steel product.3
12]In defining the market as that of steel merchant for purposes of this
transaction, the Commission referred to the Tribunal’s ruling in Kulungile
Metals and Abkins Steel Corporation4 wherein the Tribunal defined the market
as that of steel merchant and also indicated that both Trident and Macsteel
1 See Commission Recommendation page 16

1 See Commission Recommendation page 16
2 See Commission Recommendation page 15
3 See Commission Recommendation page 16
4 Kulungile Metals (Pty) Ltd and Abkins Steel Corporation (Pty) Ltd and Abkins Steel Services (Pty)
Ltd, case number 13/LM/Mar03
3

competed in the large merchants steel level.5
13] The Commission found that the market is national in relation to both financial
services and steel merchant markets.
14] In considering the effects of competition within the financial services market,
the Commission found that as the target firms’ interests in this market are
minimal, it was not necessary to make any further analysis in relation to it.
15]In assessing the market shares held by each of Macsteel and Trident, the
Commission used the shares used in Kulungile6 as follows:7
Competitors
Products and estimated market share
Thin
gauge
carbon
Certified
carbon
plate
Heavy
structural
carbon
steel
Medium
carbon
steel
Light
structural
carbon
steel
Macsteel 30% 40% 40% 40% 35%
Trident 20% 15% 20% 20% 20
%
Robor Group 12% 15% 10% 15% 15
%
Kulungile
(Baldwins)
10% 10% 5% 5% 5%
Abkins Less than
0.1%
1% 2% 2% 2%
Other 28% 19% 23% 18% 23
%
16] The Commission found that the above indicated that both Macsteel and
Trident have high market shares in the identified product markets.
17]The Commission also submitted that both Tiso and KTI have non-
executive board representation in each of their subsidiaries, being Trident
and Macsteel respectively, which according to the parties will be dissolved
post-merger.8
5 See Commission Recommendation page 16
6 Case number 13/LM/Mar03
7 See Commission Recommendation page 18
8 Tiso’s interest in Trident comes through its interest in Qakazana Investment Holdings which holds
4

18] The Commission found that the transferred interests of both KTI and Tiso
into Shanike, will result in Shanike having interests in both Macsteel and
Trident or Aveng as it may be. This, the Commission submitted, and we
agree with them, will create a link and platform that might facilitate
collusive behaviour, specifically an exchange of sensitive information,
between Trident and Macsteel. This suspicion, the Commission
submitted, is worsened by the current investigation of a suspicion of
collusion, which involves both Macsteel and Trident.
19] As a result of the above concern, the merging parties then made a
submission that KTI has resolved to forgo its non-executive board
representation in Macsteel, which the Commission submitted will minimise the
possibility of creation of a new platform that facilitates collusion between
Trident and Macsteel. This undertaking, the merging parties agreed to put as
a condition for the approval of the merger.
20]The undertaking provides that the acquiring firm must ensure, for as long as it
has an investment stake in Macsteel Services (Pty) Ltd and Trident Steel
(Pty) Ltd (or directly in Aveng Ltd as the case may be) that the same person
is not appointed to simultaneously serve as a director or executive, or attend
board meetings, of Macsteel and Trident and that the person/s appointed as a
director or executive of Macsteel or Trident, respectively, or attending their
board meetings, may not be a director of the acquiring firm or attend its board
meetings.9
CONCLUSION
1] We are satisfied that if the undertaking becomes a condition for the approval
of the merger, it will reduce the possibility of information exchanges taking
place between Macsteel and Trident.
2] There are no public interest issues as there is no anticipation of
retrenchments arising from the merger. The Tribunal accordingly approves
the transaction subject to the above condition.

the transaction subject to the above condition.
25% in Trident. A put option was granted to Qakazana by Aveng Group, which if exercised by Tiso
will result in Tiso no longer having board representation in Trident, but will instead have 2.8% direct
shareholding in Aveng Ltd.
9 See Commission Recommendation page 22
5

____________________ 04 July 2011
N. Manoim DATE
T. Madima and M. Mokuena concurring
Tribunal Researcher: Tebogo Hlafane
For the merging parties: Cliffe Dekker Hofmeyr Inc.
For the Commission: Dineo Mashego
6