COMPETITION TRIBUNAL SOUTH AFRICA
Case NO: 40/LM/Apr09
In the matter between:
Redefine Income Fund Ltd Acquiring Firm
And
Apexhi Properties Ltd and Madison
Property Fund Managers Holdings Ltd Target Firm
Panel : D Lewis (Presiding Member); M Mokuena (Tribunal Member) and N
Manoim (Tribunal Member)
Heard on : 29 July 2009
Decided on : 29 July 2009
Reasons Issued on : 30 September 2009
Reasons for Decision
Approval
[1] On 29 July 2009 the Competition Tribunal issued a Merger Clearance Certificate
unconditionally approving the merger between Redefine Income Fund Ltd and Apexhi
Properties Ltd and Madison Property Fund Managers Holdings Ltd . The reasons appear
below.
Parties
[2] The primary acquiring firm is Redefine Income Fund (“Redifine”) a public company
listed in the JSE Securities Exchange.1
[3] The primary target firm is ApexHi Properties Limited (“ApexHi”); a public company
incorporated under the company laws of the Republic of South Africa and is listed on the
JSE Securities Exchange.2
1 Redefine controls the following entities: Outward Investments (Pty)Ltd; Portion 68 Rivonia Ext 3 (Pty)Ltd;
Portion 65 Rivonia Ext 3 (Pty)Ltd; Terminus Klerksdorp (Pty)Ltd; Dipula Property Fund; Mergence Africa Property
Fund (Pty)Ltd; Mergence Africa Property Investment Trust (Pty)Ltd;Spearhead Property Holdings and Other firms
outside the Republic of South Africa. Redefine is not controlled by any single shareholder. Its major shareholders
and their respective shareholding are as follows: Old Mutual 11.8%; Cape Gannet Properties 8.9%; Stanlib
Property Funds 7.7%; Standard Bank Group Retirement Fund 7.5% and Investec 5.7%.
2 ApexHi is not controlled by any single shareholder but controls ApexHi Charitable Trust; Business Venture
Investments No 1232 (Pty) Ltd and Ambit Properties Limited. The major shareholders in ApexHi are Old Mutual
Group Limited (with 8.18% A Units; 12.42% B Units; and 11.38% C Units); Outward Investment (Pty) Ltd (with
7.21% A Units; 17.86% B Units; and 3.51% C Units); Coronation (with 6.50% A Units); Investec Limited (with
5.48% A Units; 5.47% B Units; and 6.15% C Units); and Clearwater Property Holdings (Pty) Ltd (with 23.62% C
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[4] The second target firm is Madison Property Fund Managers Ltd (“Madison
Holdings”). Madison Holdings wholly owns Madison Property Fund Managers Ltd (“Madison
Ltd”)3 an asset management company. Madison Holdings controls the following entities:
Madison Property Fund Managers Ltd (“Madison Fund”) and Hyprop Management Company
(Pty) Ltd (“Hyprop”).
Transaction
[5] In terms of the proposed transaction, Redefine intends to acquire all of ApexHi linked
units (other than those already held by Redefine’s subsidiaries) and all of Madison’s linked
unit. The proposed transaction will be implemented by way of a scheme of arrangement in
terms of section 311 of the Companies Act No.61 of 1973.
Parties Activities
[6] Redefine is a property loan stock company, which owns a portfolio of properties
comprising offices, retail and industrial properties throughout South Africa.
[7] ApexHi is also a property loan stock company which owns a portfolio of properties
comprising offices, retail and industrial properties throughout South Africa. Madison is a
property asset management company, whose activities involve property asset management
of differentiated loan stocks and provision of diversified expertise in property control
including property development management services and leasing services. The properties
under management of Madison comprise retail and commercial real estate properties.
Rationale for the Transaction
[8] The parties submit that Redefine will attract interest from a wider group of investors
such as tracker funds and international investors and that the Redefine Group will have
more access to capital markets for funding at competitive rates based on moderate debt and
secure cash funds.
[9] From ApexHi’s view the merger will result in reduction of expenses and extraction of
synergies and funding efficiencies. For Madison, the merger with Madison will internalise the
synergies and funding efficiencies. For Madison, the merger with Madison will internalise the
3 Madison Ltd controls the following entities: ApexHi Manco Trust (ApexHi Trust”); A Million Up Investments 158
(Pty) Ltd (“A Million Up Investments”); Canal Walk Management Company (Pty) Ltd (“Canal Walk”) and Prima
Property Trust Managers Ltd (“Prima Trust”).
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asset management skills, intellectual capital and expertise of Madison in conformity with
international trends.
Market Definition
[10] The Commission found that the proposed transaction results in both horizontal and
vertical overlaps. With regard to the horizontal overlap the Commission found that the there
is an overlap in the activities of the merging firms in respect of rentable grade A and B office
properties; rentable “mixed” used properties; rentable light industrial properties and rentable
local Convenience Centre retail properties.
[11] With regard to the geographic market, the Commission considered the geographic
market on a narrowly defined area based on Investment Property Databank (“IPD”) data.
According to the Commission the geographic overlaps between the merging parties are
limited to the following areas: Grade A Office Property in Hyde Park; Grade B Office
Property in Rosebank, Randburg and Durban City Area; light industrial area in
Kelvin/Alexandra/Wynberg Node,Rocherville Node,Isando Node, Midrand/Olifantsfontein
Node and Jet Park Node; Retail Local Convenience space in Johannesburg CBD Node,
Centurion/Lytelton Node, Randburg Node,Benoni Node,Boksburg Node and East London
CBD Node.
Competition Analysis
Horizontal Analysis
[12] In its competition analysis the Commission analysed both the broader property
industry and the narrow markets in which the parties compete. Given the fact that Redefine
and ApexHi are listed property loan stock companies, the Commission firstly analysed the
effect of the proposed transaction in the listed stock property market. As indicated in Table 1
below, the Commission’s investigation found that the merged entity would hold a relatively
small share of the greater office, industrial and retail property markets as compared to other
listed entities.
Market Shares
Table1. Market share estimates of office, industrial and retail for the listed property
Table1. Market share estimates of office, industrial and retail for the listed property
owners in South Africa as at December 2008
Property owner/
Fund
Office market share
%
Industrial market share
%
Retail market share %
3
Growthpoint 8.36 9.35 5.67
Fountainhead n/a 1.10 2.08
Pangbourne 1.54 10.78 2.68
Hyprop 2.30 1.17 1.54
Vukile 1.45 1.76 1.54
Resilient 2.17 1.69 0.80
SA Corporate 3.04 1.97 1.38
Emira 3.29 3.03 2.26
ApexHi/Ambit 4.27 2.08 1.91
Source: Competition Commission
[13] According to the Commission, Table 2 below represents approximately 99% of the
listed property loan stock companies in South Africa. In its analysis the Commission found
that Redefine’s and ApexHi’s property portfolios are approximately 8% and 6% respectively.
The Commission found that Growthpoint is the largest listed property loan stock company
with an estimated market share of approximately 23% market share, followed by
Pangbourne with 16% market share and Emira with 8%.
Table 2: Market share estimates of listed loan stock companies in South Africa
Property owner/Fund listed National market share % of commercial
property assets
Growthpoint 23
Fountainhead 3
Pangbourne 16
Hyprop 5
Vukile 4
Resilient 4
SA Corporate 6
Emira 8
ApexHi/Ambit 8
Redefine 6
Combined Entity 14
Others 16
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Source: Best estimates from industry players
[14] The Commission also analysed the narrow markets in which the parties compete.
The Commission found, as it can be seen in the table 3 below, that the merging parties
would hold reasonably low market shares in the various nodes and in markets in which they
compete. According to the Commission the merging parties would be competing in most if
not all the markets with both listed and unlisted property funds as well as with banks and
pension funds.
Table 3: Narrow node analysis
Classification Geographic Node Estimated Total
RA(m²)
Merged entity’s
estimated RA
(m²)
Combined
market shares
%
Grade A Hyde Park 28 952 6 371 22
Grade B Rosebank 182 158 10 281 5
Randburg 260 216 16 015 6
Durban City Area 500 000 60 914 12
Light Industrial Alexandra/Wynberg 350 000 26 745 7
Prolecon/Rosherville 750 000 38 927 5
Isando 500 000 93 790 18
Midrand/Olifantsfontein 500 000 36 198 7
Jet Park 586 864 90 487 15
Retail Local
Convenience
Johannesburg CBD 198 634 12 360 6
Centurion/Lyttelton 300 000 5 958 1.9
Randburg 203 000 11 188 5
Benoni 100 000 13 523 13
Boksburg 200 000 6 085 3
East London 300 000 8 278 3
[15] The Commission also considered barriers to entry and it found that although barriers
to entry are high in the property sector and asset management market, the barriers are not
prohibitive because they relate mainly to cost of capital, which in the Commission’s view can
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be obtained by way of loans. 4 The Commission is also of the view that Madison is not a
leading player in the market for asset management services. We agree with the
Commission’s conclusion that although Madison’s market share in the market for asset
management services is 17%, the combined firm would continue to face a number of
strong, effective competitors notably Growthpoint having 18% market share; Old Mutual with
16% and Liberty having 11% market share.
[16] In respect of the vertical effects, the Commission found that the proposed transaction
does not give rise to any customer foreclosure concerns as Madison is the sole provider of
asset management services to Redefine and ApexHi. This relationship existed pre-merger
and will continue to exist post merger with the difference that Ambit’s portfolio as
incorporated under ApexHi will also be under the management of Madison and that all asset
management of the merged entity will be on an in-house basis.
[17] With regard to input foreclosure, the Commission’s analysis revealed that the only
party that may be potentially foreclosed as a result of the transaction is Hyprop. The
Commission contacted Hyprop and it expressed no concern and it indicated that it has given
notice to Madison to terminate their asset management agreement when it comes to an end
in December 2009. There are alternative suppliers of asset management services including
Growthpoint, Pangbourne, RMB; Sanlam, Acucap, and Resilient. We are therefore of the
view that the proposed transaction will not give rise to any input foreclosure.
Conclusion
[18] Although the merger will lead to some overlaps in certain property nodes they are
not sufficient to raise concerns. Vertical integration issues are minor. There are no public
interest issues and accordingly the transaction is unconditionally approved.
___________________ 30 September 2009
N Manoim Date
Tribunal Member
M Mokuena and D Lewis concurring
N Manoim Date
Tribunal Member
M Mokuena and D Lewis concurring
Tribunal Researcher : Jabulani Ngobeni
4 Additionally the Commission’s telephonic discussion with major players in the industry (players such as Liberty,
Growthpoint, Standard Bank, Acucap, Retail Africa, Hyprop, Emira, Momentum, Absa Bank and Amdec) revealed
that barriers to entry into the property industry are immaterial due to the market’s competitive nature. Please see
the Commission’s report on page 25.
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For the merging parties : Vani Chetty Competition Law
For the Commission : Lorrain Madihlaba (Mergers and Acquisitions)
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