COMPETITION TRIBUNAL OF SOUTH AFRICA
CASE NO: 123/LM/NOV08
In the matter between:
FIRST RAND BANK LIMITED Acquiring Firm
and
UNITRANS MOTORS (PROPRIETARY LIMITED Target firms
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Panel : N Manoim (Presiding Member), Y Carrim (Tribunal Member), and
M Mokuena (Tribunal Member)
Heard on : 19 December 2008
Order issued on : 19 December 2008
Reasons issued on : 14 January 2009
REASONS FOR DECISION
APPROVAL
1. On 19 December 2008 the Tribunal approved the merger between the aforementioned
parties. The reasons for the decision follow:
THE PARTIES
2. The primary acquiring firm is FirstRand Bank, an investment holding company controlled
by FirstRand Limited. WesBank is a division of FirstRand Bank. The primary target firm
is Contract Lease Management (Pty) Ltd (CLM), a wholly owned subsidiary of Unitrans
Motors.
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THE TRANSACTION AND RATIONALE
3. In terms of the proposed transaction FirstRand Bank will acquire the entire issued share
capital of CLM from Unitrans Motors.1
4. The rationale for the proposed transaction for FirstRand Bank is to expand its fleet
management business through CLM’s business which compliments WesBank’s current
needs, as CLM has extensive expertise and skills in fleet management.
5. Unitrans Motors regards the proposed transaction as an opportunity to realise its
investment.
RELEVANT PRODUCT MARKET
6. There is a horizontal overlap in the market for fleet management services in South Africa
where both parties are active. CLM through Unitrans Motors is a provider of fleet
management services. FirstRand Bank is also involved in the fleet management
business through WesBank Fleet Services which is conducted within the WesBank
division.
7. In this market FirstRand Bank has merely 0.75% market share premerger. The post
merger market share is estimated at 3.75% which is low compared to other competitors
in this market. The strongest competitors in this market include the following with their
respective market shares; Avis Fleet Services – 18%, Imperial Fleet Service - 17%,
Super Group – 16%, Absa Vehicle Management Solutions – 15%, and Debis Fleet
Management – 12%.
1 Currently Unitrans Motors and Absa Bank Limited are in a partnership which owns vehicles and in terms of which CLM acts as
agent for undisclosed principals to conclude rental arrangements with customers. As a condition to the proposed merger, WesBank
will acquire ownership of all the assets that form the subject of the partnership agreement between Absa and Unitrans Motors; i.e.
vehicles and rights and obligations to rental agreements. The rationale for this is that Unitrans Motors has been funding this
partnership agreement, and on disposing its shares in CLM, it will also withdraw its funding and terminate the partnership. Looking
forward, Wesbank will provide the funding in this business.
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8. At the hearing, the merging parties stressed that the fleet management market is highly
competitive, and that though the current trend in this market has generally faired towards
consolidating due to access to finance and funding issues, there are smaller players
entering the market and also creating partnerships with others.2
CONCLUSION
9. Based on the above, the Tribunal finds that this merger will not result in any substantial
lessening or prevention of competition in the relevant market. Accordingly, the merger is
approved without conditions.
10. There are no public interest issues.
_______________ 14 January 2009
N Manoim Date
Tribunal Member
Y Carrim and M Mokoena concurring
For the merging parties : Vani Chetty Competition Law
For the Commission : Xolela Nokele
Tribunal Researcher: L Xaba
2 See Mr Frey’s submissions from Wesbank Fleet Services on pg. 3 of the transcript, and Mr Key’s
submissions from Unitrans on pg. 4 of the transcript.
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