Newshelf 926 (Pty) Ltd v Moepi Group (Pty) Ltd (34/LM/Apr08) [2008] ZACT 52 (8 July 2008)

60 Reportability
Competition Law

Brief Summary

Competition Law — Merger Approval — Unconditional approval of merger between Newshelf 926 (Pty) Ltd and Moepi Group (Pty) Ltd — Newshelf, a newly formed company, seeks to acquire the entire issued share capital of Moepi Group, which operates in the mining sector — No overlap in activities between merging parties, with Newshelf not engaged in the target firm's operations — Commission finds that the merger is unlikely to substantially prevent or lessen competition — No public interest concerns raised — Merger approved unconditionally.

COMPETITION TRIBUNAL OF SOUTH AFRICA
Case No: 34/LM/Apr08
In the matter between:
Newshelf 926 (Pty) Ltd  Acquiring firm
And
Moepi Group (Pty) Ltd Target firm
Panel : D Lewis (Presiding Member), U Bhoola (Tribunal Member) and M
 Mokuena (Tribunal Member)
Heard on : 04 June 2008
Decided on : 04 June 2008
Reasons Issued : 08 July 2008
Reasons
Approval
[1] On 04 June 2008 the Competition Tribunal issued a Merger Clearance  Certificate  
approving   the   merger   between   Newshelf   926   (Pty)   Ltd   and   Moepi   Group   (Pty)   Ltd  
unconditionally. The reasons appear below.
Parties
[2] The   primary   target   firm   is   Newshelf   926   (Pty)   Ltd   (“Newshelf”),   a   company  
incorporated under the laws of the Republic of South Africa. Newshelf is a newly formed  
company and has not traded before. Newshelf is jointly controlled by Dialstat Trading 13  
(Pty) Ltd 1 (“Dialstat”), and Pallinghurst Investor Consortium 2 (“the Consortium”). 
[3] The primary target firm is Moepi Group (Pty) Ltd (“Moepi Group”). 3  Moepi Group  
controls Moepi Platinum (Pty) Ltd (“Moepi Platinum”) and Moepi Uranium (Pty) Ltd (“Moepi  
Uranium”).
1 Dialstat   is  wholly   owned  by   Bakgatla­ba­Kgafela  Tribe   (“Bakgatla”).  Bakgatla’s   owned  subsidiaries   include  
Lexshell 49 (Pty) Ltd (“Lexshell 49”), Lexshell 32 (Pty) Ltd and Sedibelo (Pty) Ltd (“Sedibelo”).
2 The   Consortium   comprises   of   the   following   participants:   AMCI   ConSim   (Cayman)   L.P.   (“AMCI”);   NGP  
Midstream and Resources L.P. (“NGPMR”) and Investec Ltd and Investec PLC (“Investec”).
3 Kwape David Mmela controls the Moepi Group and Ledima Investments (Pty) Ltd (“Ledima Investments”).
1

Transaction
[4] The proposed transaction comprises the acquisition by Newshelf 926 (Pty) Ltd of the  
entire issued share capital of the Moepi Group. 
Rationale of transaction
[5] For the acquiring firm the proposed transaction would create a strategic platform to  
enter the Platinum Group Metal (“PGM”) market.
[6] From the target firm’s point of view, the sellers believe that it is an opportune time to  
sell as investors as they have already exceeded their minimum return levels.
Parties Activities
[7] Newshelf   is   a   special   purpose   vehicle   created   specifically   for   the   transaction   and  
therefore does not engage in any business activities. 4
[8] The Moepi Group is an investment holding company in the mining and minerals  
sector. It holds via two subsidiaries, that is Moepi Platinum and Moepi Uranium, an effective  
non controlling interest of 25.2% of Boynton Investments (Pty)Ltd (“Boynton Investments”) 5
entire issued share capital.
Competition Analysis
[9] According   to   the   Commission   there   is   no   overlap   in   the   activities   of   the   merging  
parties as the acquiring firm is not involved in the activities of the target firm. The acquiring  
group  invests  in  the  mining  and  mineral   sector.  The   target   firm is  an  investment   holding  
company with an effective 25.2% non controlling interest in Boynton Investments. We agree  
with   the  Commission   that   the   proposed  transaction   is  unlikely   to  substantially   prevent   or  
4 Dialstat is a new company created for this transaction. The participants of the Consortium are involved in the  
following activities:
• AMCI and its affiliated companies make investments worldwide in the natural resources sector, focusing  
on iron ore and coal investments opportunities. Neither AMCI nor any of its subsidiaries have invested in  
any platinum projects to date.
• NGPMR is a private equity fund dedicated to investing in specialized areas of the energy infrastructure

and natural resources sector. Neither NGPMR nor any of its subsidiaries have invested in any platinum  
projects to date.
• Investec is an international specialist banking group that provides diverse range of financial products  
and services to a niche client base in three principal markets, the United Kingdom, South Africa and  
Australia.
5 According to the parties Boynton is a junior exploration company,(which has not yet begun mining its  
mineral   reserves)   incorporated   as   a   mineral   exploration   and   development   company   which   will   focus   on   the  
exploration and development of Platinum Group Metal (“PGM”) deposits in South Africa.
2

lessen competition in any market. In addition there are no public interest issues.
Conclusion
[10] Based on the above the transaction will not result in a substantial lessening or  
prevention of competition and is accordingly approved unconditionally. 
___________________  08 July 2008
D Lewis Date
Tribunal Member
U Bhoola and M Mokuena concurring
Tribunal Researcher :  J Ngobeni
For the merging parties :  Edward Nathan Sonnenbergs
For the Commission : Mogalane Matsimela (Mergers and Acquisitions)
3