WBHO Construction (Pty) Limited and Simbithi Eco-estate (Pty) Limited (118 /LM/Nov07) [2007] ZACT 103 (18 December 2007)

50 Reportability
Competition Law

Brief Summary

Competition Law — Merger Approval — WBHO Construction (Pty) Limited acquiring sole control over Simbithi Eco-Estate (Pty) Limited — WBHO seeks to purchase JBR Trust’s 50% shares in Simbithi — No geographic overlap in activities of the parties, thus no horizontal effects — Minimal vertical integration unlikely to result in foreclosure — Transaction does not raise significant public interest issues — Merger approved unconditionally.

IN THE COMPETITION TRIBUNAL OF SOUTH AFRICA
                   Case No: 118 /LM/Nov07
In the matter between:
WBHO CONSTRUCTION (PTY) LIMITED                                                  Acquiring 
Firm
and 
SIMBITHI ECO­ESTATE (PTY) LIMITED                                                        Target  
Firm
_______________________________________________________________
Panel    :        Y Carrim; D Lewis; and M Mokoena
Heard on    : 12 December 2007
Decided on    : 12 December 2007 
Reasons issued on :   18 December 2007 
REASONS FOR DECISION 
INTRODUCTION
[1]   On 12 December 2007, the Tribunal unconditionally approved the merger between  
WBHO Construction (Pty) Limited and Simbithi Eco­Estate (Pty) Limited.  
THE TRANSACTION
[2]   The primary acquiring firm is WBHO Construction (Pty) Limited (“ WBHO“).  WBHO  
controls   in   excess   of   twenty   subsidiaries   worldwide,   including   South   Africa.   It   is

controlled by Wilson Bayly Holmes Ovcon Ltd (“ Wilson Bayly Holmes ”).  Wilson Bayly  
Holmes is not controlled by any firm and controls in excess of thirty five subsidiaries  
worldwide.     In   South   Africa,   the   acquiring   firm,   among   others,   has   interests   in   the  
following   firms:   Simbithi   Eco­Estate   (Pty)   Limited   (the   primary   target   firm);   and   St  
Francis Link Golf Estate. 
[3]   The primary target firm is Simbithi Eco­Estate (Pty) Limited (“ Simbithi”).  Simbithi  
does not control any firm.  It is jointly controlled by the acquiring Group (50%) and JBR  
Trust ( “JBR”) (50%).   WBHO seeks to acquire sole control of the target firm through  
the purchase of JBR’s 50% shares in Simbithi.
RATIONALE FOR THE TRANSACTION
[4]       WBHO   believes   that   Simbithi   is   a   strategically   good   investment   and   requires  
further funding from shareholders in order to complete the development of the Simbithi  
Eco­Estate. JBR wishes to realise its investment.
THE PARTIES’ ACTIVITIES
[5]   WBHO operates as a constructer in the civil engineering industry. It builds roads,  
earth platforms, railway  lines, bridges,  mining infrastructure,  airports, sewage works,  
water   purification   works,   dams,   pipelines   and   other   infrastructural   works.   It   also  
develops and owns residential property estates to a limited extent, Simbithi in Kwa­Zulu  
Natal being one, and the St Frances Link Golf Estate in the Eastern Cape being the  
other. 
THE RELEVANT MARKET
[6]       The   acquiring   firm’s   and   target   firm’s   activities   overlap   in   the   market   for   the  
development of residential properties.  
[7]       The   Commission,   however,   submitted   that   the   geographic   market   for   property  
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development   is   regional   since   property   developers   are   reluctant   to   move   their  
equipment from one region to another due to the high costs involved.  As a result the  
Commission   submitted   that   there   is   no   geographic   overlap   in   the   activities   of   the  
parties. 
COMPETITION ANALYSIS
[8]   In our view this transaction does not give rise to any horizontal effects, as there is  
no geographic overlap in the activities of the parties.  The transaction will also not alter  
the   market   structure   in   the   Kwazulu­Natal   region   as   the   acquiring   firm   is   simply  
increasing its stake in the target firm. 
[9]   The Commission noted that there is a minimal vertical dimension to the transaction  
as   the   acquiring   firm   rendered   certain   services   to   the   target   firm   in   the   previous  
financial year. 1 However, the parties submitted that such vertical integration is unlikely  
to result in any foreclosure as these services constituted an insignificant contribution to  
the acquiring firm’s turn over. 
  [10]   Given the above, we are of the view that the transaction is unlikely to lead  
to a substantial prevention or lessening of competition in the affected markets.
CONCLUSION
[11]   We find that the transaction does not raise any significant public interest issues  
and accordingly approve the merger without conditions. 
_______________                                                                   18 December 2007
Y Carrim                                                                                            Date  
1  These   include   Earthworks;   civils;   installed   services;   and   building   of   the   gate   house   and  
community centre, at Simbithi Eco Estate. 
  3

D Lewis and M Mokuena concurring.
Tribunal Researcher                       :      P S Munyai
For the merging parties                  :      Garlicke & Bousfield Inc 
For the competition commission    :      M Mohlala and D Masilela 
 (Mergers & Acquisitions)
  4