Firstrand Investment Holdings (Pty) Ltd and Rentworks Africa (Pty) Ltd (31/LM/Mar07) [2007] ZACT 64 (13 September 2007)

60 Reportability
Competition Law

Brief Summary

Competition Law — Merger Approval — Firstrand Investment Holdings (Pty) Ltd acquiring 65% of Rentworks Africa (Pty) Ltd — The Competition Tribunal approved the merger between Firstrand Investment Holdings and Rentworks Africa, finding that the transaction would not substantially lessen or prevent competition in the relevant vertical markets. Concerns regarding input foreclosure and information sharing were deemed unfounded due to the presence of multiple competitors in the market and the ability of customers to switch providers. No significant public interest issues were raised, and the parties asserted that there would be no job losses as a result of the merger.

COMPETITION TRIBUNAL OF SOUTH AFRICA
                   Case No.: 31/LM/Mar07
In the matter between:
Firstrand Investment Holdings (Pty) Ltd Acquiring Firm
and
Rentworks Africa (Pty) Ltd Target Firm
Panel : D Lewis (Presiding Member), N Manoim (Tribunal 
Member), and Y Carrim (Tribunal Member)
Heard on : 23 July 2007
Decided on : 23 July 2007 
Reasons Issued: 13 September 2007
  
REASONS FOR DECISION
Approval
1] On 23 July 2007 the Competition Tribunal approved the merger between Firstrand  
Investment Holdings (Pty) Ltd and Rentworks Africa (Pty) Ltd. The reasons are set  
out below.
The parties to the transaction and the transaction

2] The target firm is Rentworks Africa (Pty)  Ltd  and the acquiring  firm is FirstRand  
Investment Holdings (Pty) Ltd.
3] Rentworks   is   a   subsidiary   of   The   Rentworks   Partnership   which   consists   of  
Rentworks Trust South Africa, a Mauritian discretionary trust, and Shanduka Rental  
Solutions (Pty) Ltd, a 100% subsidiary of Shanduka Fund Managers (Pty) Ltd. 1 The  
Shanduka Group is a black owned entity.
4] Firstrand Investment is listed on the JSE and is controlled by FirstRand Limited.  
FirstRand Limited also controls various subsidiaries.
5] In terms of this transaction FirstRand Investment will acquire 65% of the shares in  
Rentworks.   However,   in   order   for   the   transaction   to   proceed,   the   Rentworks  
partnership must first be dissolved and its assets restructured.  At the conclusion of  
the   restructuring   Rentworks   Trust   South   Africa   will   no   longer   hold   an   interest   in  
Rentworks and Firstrand Investment will own 65%, Rentworks Trust South Africa  
9.9% and Shanduka Rental Solution 25.1% of the shares in Rentworks.
Rationale for the transaction
6] The senior partner representing Rentworks in The Rentworks partnership wishes to  
retire and dispose of his interest in the partnership. Shanduka declined the offer to  
acquire Rentwork’s share in the partnership. 
7] FirstRand wishes to enter the “pay for use” business in which Rentworks trades.
Effect on Competition
8] Rentworks is a rentor of movable assets such as IT equipment, office equipment  
and furniture as well as vehicles. It generates revenue from investing in the residual  
values of the rented equipment. FirstRand provides a variety of banking services.  
However, for purposes of this transaction, we will only consider services rendered  
by Wesbank, a division of FirstRand that primarily provides financing for movable  
assets via instalment credit and lease agreements.
1Shanduka   Rental   Solutions   has   a   50.1%   partnership   interest   and   paid   R50   million   as   a

partnership   contribution.   Rentworks   Trust   Sout   Africa   contributed   shares   in   Rentworks   and  
DFinancial Services (Pty) Ltd to the Partnership for which it received a 49.9% interest.  
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9] There is no horizontal overlap in the services supplied by the merging parties as  
Wesbank does not invest in the residual value of assets. However the proposed  
transaction does constitute a vertical merger. Not only does Wesbank discount 39%  
of Rentwork’s rental book for IT equipment, the FirstRand Group also rents certain  
of its IT equipment from Rentworks. 
10] During its merger investigation competitors and customers of Rentworks indicated  
to   the   Commission   that   they   were   concerned   about   this   transaction   because   it  
would   result   in  input   foreclosure   and   sharing   of   rivals’   information   via  Wesbank.  
However, we do not agree with these concerns.
11] There   are   numerous   players   in   the   market   that   compete   with   Wesbank   for  
discounting rental agreements, such as Standard Bank, ABSA, Nedbank, Fintech  
and   Sasfin. 2  In   fact   the   competitors   that   raised   these   concerns   are   already  
discounting   some   of   their   rental   agreements   with   other   institutions   such   as  
Standard Bank, ABSA and Nedbank. Input foreclosure is thus unlikely. 
12] If customers are concerned that their confidential information might be leaked to  
Rentworks   via   Wesbank   they   could   either   move   their   business   to   Wesbank’s  
competitors or they could lodge a complaint in terms of the Financial Advisory and  
Intermediary Services Act that requires financial institutes to keep their customers  
information confidential. 
13]   In light of the above we find that the transaction is unlikely to substantially  
lessen or prevent competition in the relevant vertical markets.
Public interest issues
14]   The parties submit that the proposed transaction will not result in any job  
losses. No other significant public interest issues are raised. 
2  The Commission’s investigation revealed that traditionally  the market for discounting of IT

rental   agreements   used   to   be   dominated   by   ABSA   and   Standard   Bank   until   Wesbank  
established a dedicated unit focusing on this market about 4 years ago. 
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_____________
D Lewis 
Tribunal Member
N Manoim and Y Carrim concurring.
Tribunal Researcher: R Badenhorst
For the merging parties: Hofmeyer Herbstein & Ginwala Inc 
For the Commission: M Mohlala and N Mateane  
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