Growthpoint Properties Limited and Paramount Fund Limited (94/LM/Nov06) [2007] ZACT 8 (19 January 2007)

60 Reportability
Competition Law

Brief Summary

Competition — Merger approval — Growthpoint Properties Limited's acquisition of Paramount Property Fund Limited — Growthpoint sought to increase its stake in Paramount to gain sole control — Tribunal assessed the competitive effects of the merger in the property sector — Commission found no significant increase in market concentration post-merger, with combined market shares remaining below 10% in relevant markets — Tribunal approved the merger without conditions, accepting the merging parties' undertakings to address concerns regarding shareholder representation and competition.

COMPETITION TRIBUNAL OF SOUTH AFRICA
       
           Case No:  94/LM/Nov06
In the matter between:
Growthpoint Properties Limited                                                           AFirm
And
Paramount Property Fund Limited                                                            Target Firm
Panel:  N Manoim (Presiding Member) Y Carrim (Tribunal Member)  
and M Mokuena (Tribunal Member)
Heard on:  13 December 2006
Order issued on:  14 December 2006
   
Reasons issued on: 19 January 2007
Reasons for Decision
APPROVAL
1]    On 14 December 2006, the Tribunal approved the merger between Growthpoint  
Properties Limited and Paramount Property Fund Limited. The reasons for approval  
follow.
THE TRANSACTION
2]      Growthpoint   Properties   Limited   (“Growthpoint”)  intends   increasing   its  stake   in  
Paramount Property Fund Limited (“Paramount”) by making an offer to purchase the  
shares held by the minority shareholders of Paramount. Post merger, Growthpoint  
seeks to have sole control of Paramount.
3]    Both Growthpoint and Paramount are property loan stock companies listed on the  
Johannesburg Stock Exchange in the real estate holding and development sector.  
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Neither Paramount nor Growthpoint are controlled by any single shareholder. 
4]    Firms holding more than 5% of the issued share capital of Growthpoint are ­
Old Mutual Asset Management  12.6%
BEE Consortium  10.5%
Standard Bank of South Africa  8.2%
Investec Asset Management  8.2%
Public Investment Commission  5.1%
5]    Firms holding more than 5% of the issued share capital of Paramount are:
Growthpoint 41.9%
Redefine Income Fund Limited (through its wholly owned  
subsidiary Outward Investments (Pty) Ltd)
20.1%
6]    Growthpoint’s   increased   stake   in   Paramount   (41.9%)   has   exceeded   the   35%  
threshold prescribed in terms of the Securities Regulation Panel Rules.  Accordingly  
Growthpoint   is   obliged   to   make   an   offer   to   all   the   remaining   shareholders   of  
Paramount.   For   Paramount,   its   shareholders   have   the   opportunity   to   realise   their  
investment.
COMPETITION ANALYSIS  
7]    As   stated   above,   the   merging   parties   are   involved   in   the   property   sector.  
Redefine Income Fund, Paramount’s second largest shareholder is also involved in  
the property sector, a fact both the Commission and the parties neglected to take into  
consideration in their analysis of the transaction. 
8]    Instead   having   examined   only   the   property   portfolios   of   Growthpoint   and  
Paramount,   the   Commission   adopted   the   view   that   the   transaction   resulted   in   a  
horizontal overlap in the following markets:
1. Letting of Grade A office space in the Sandton node;
2. Letting of Grade B office space in the Sandton node;
3. Letting of light industrial space in the Pinetown/Westmead, Pinetown/New  
Germany,   Germiston/Meadowdale,   Kempton   Park/Jet   Park,   Boksburg,  
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Cape Town/Airport Industria and Vereeniging/Duncanville nodes; and
4. Letting of heavy industrial space in the Kempton Park/Isando node.
9]    The Commission went on to analyse the above markets based on an examination  
of the market share data submitted by the merging parties.
10]    According to the Commission’s report, Growthpoint enjoys approximately 5% of  
the   market   for   the   letting   of   Grade   A   office   space   in   the   Sandton   node,   and  
Paramount approximately 1.3%. In the market for the letting of Grade B office space  
in the Sandton node, Growthpoint accounts for approximately 5.6% and Paramount  
approximately   4.3%.   In   both   instances,   the   Commission   was   of   the   view   that   the  
there was no significant increase in concentration level as a result of the transaction.
11]    In  the   markets  for   the   letting   of   light   and   heavy   industrial   space,   the   parties  
stated that they were unable to obtain information about the total gross letable area  
(GLA) and therefore used as a proxy, the number of stands and/or total area in terms  
of   square  meters.   Based   on   information   provided   by  the   parties,   the   Commission  
provided the following combined market shares:
12]    The   Commission   submitted   that   due   to   the   fact   that   the   post   merger  market  
share of the merging parties in each of the relevant markets did not exceed 10% and  
changes in concentration levels remained relatively low, the transaction was unlikely  
to substantially prevent or lessen competition in the affected markets.
Market Geographic Node Combined %
Letting of light industrial space Pinetown/Westmead 4%
Pinetown/New Germany 1%
Germiston/Meadowdale 4%
Kempton Park/Jet Park 4%
Cape Town/Airport Industria 1%
Boksburg 4%
Vereeniging/Duncanville 0.4%
Letting heavy industrial space Kempton/Isando 8.23%
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Redefine Income Fund
13]    The conspicuous absence of an analysis of Redefine’s property portfolio was  
raised by the Tribunal panel during the hearing of the matter on 13 December 2006. 
14]    Since Redefine and the merging parties are direct competitors, the   panel was  
concerned   that   neither  the   Commission   nor  the   merging   parties   had   addressed   it  
properly on the possibility of   coordinated effects arising out of the transaction. The  
issue was exacerbated by the fact that Redefine had publicly indicated that it might  
not accept Growthpoint’s offer and therefore remain a shareholder of Paramount. 1
15]    The  merging   parties  however   argued   that   it   was   their  “firm  intention”   to  hold  
100%   of   the   shares   in   Paramount.     At   the   time   of   the   hearing,   Growthpoint   had  
already received verbal and written undertakings, some of which were irrevocable. 2 
Once they acquired a 100%, they would de­list Paramount from the JSE. 
16]    While the merging parties acknowledge the possibility of Redefine (and/or other  
shareholders) keeping their stake in Paramount, the merging parties maintain that  
Growthpoint   has   no   intention   of   entering   into   a   joint   venture   or   any   type   of  
cooperative agreement with Redefine.   3  Furthermore, Redefine had not made any  
request for board representation and Growthpoint “would not necessarily invite them  
to be participants on the board.” 4
17]    Notwithstanding the merging parties’ arguments, the Tribunal still had residual  
concerns relating  to Redefine’s  shareholding  and  the lack of  proper analysis.  The  
need for further submissions or hearing on the issue however was obviated by the  
merging parties’ offer of a written undertaking. 
18]    The merging parties have undertaken that­ 
1. At   the expiry of the offer period they will advise the Commission of the  
1  According to the parties, they would be in discussions with Redefine in January 2007, prior to the

close of their offer. See page 3 of the transcript.
2  Page 3 of the transcript.
3  Page 5 of the transcript.  According to the merging parties, not getting Redefiine’s stake would  
affect their strategy to de­list Paramount.
4  Page 5 of the transcript.
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identities of all the shareholders holding more than 5% of Paramount and  
their respective shareholding/interest in Paramount; and
2. ,   if   a   director   is   appointed   to   the   Board   of   Paramount   to   represent  
Redefine   and/or   its   subsidiaries   (in   the   event   that   Redefine   or  
its  subsidiaries continue to hold shares of more than 5% in Paramount)  
the merging parties will notify the Commission of such appointment within  
10 business days thereof.   5
 
CONCLUSION
19]    We   have   accepted   this   undertaking   and   are   satisfied   that   it   adequately  
addresses   our   concerns.   There   are   no   public   interest   issues   and   we   accordingly  
approve the transaction without conditions.
__________________ 19 January 2007
N Manoim Date
Y Carrim and M Mokuena concurring.
Tribunal Researcher:  M Murugan­Modise
For the merging parties: I Gaigher and Z Mngadi (Jowell Glyn & Marais)
For the Commission: M Ngobese and H Ratshisusu (Mergers & Acquisitions)
5  Correspondence from Growthpoint’s legal representatives (Jowell Glyn & Marais) to the Tribunal  
dated 14 December 2006.
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