Main Street 333 (Pty) Ltd and Kumba Resources Limited (14/LM/Feb06) [2006] ZACT 77; [2006] 2 CPLR 601 (CT) (14 September 2006)

78 Reportability
Competition Law

Brief Summary

Competition — Merger Approval — Competition Tribunal approving merger between Main Street 333 (Pty) Ltd and Kumba Resources Limited without conditions — Merger involves complex restructuring of Kumba into two companies with significant black ownership — Competition Commission raised concerns regarding potential lessening of competition but parties refused proposed conditions — Tribunal found no substantial lessening of competition and approved the merger, emphasizing the creation of a significant black-owned resource company as a public interest benefit.

Comprehensive Summary

Summary of Judgment


1. Introduction


These proceedings concerned an application for approval of a large merger before the Competition Tribunal of South Africa in terms of the Competition Act 89 of 1998. The matter was heard by a Tribunal panel consisting of N Manoim (Presiding Member), Y Carrim (Tribunal Member), and U Bhoola (Tribunal Member).


The merging parties were Main Street 333 (Pty) Ltd (described as the acquiring firm, also referred to as “BEE Holdco”, controlled by a newly formed entity Eyesizwe SPV) and Kumba Resources Limited (the target firm, a publicly traded South African company controlled by Anglo American). Although the transaction involved multiple steps and entities, the Tribunal treated it as a single integrated restructuring transaction commonly referred to as “Project Pangolin.”


The Competition Commission recommended approval subject to conditions aimed at preventing interlocking directorships (specifically, prohibiting Anglo American from appointing directors to the boards of Exxaro and Eyesizwe SPV). The merging parties were unwilling to accept those conditions, which led to a formal hearing on 24–25 July 2006, following a pre-hearing held on 21 June 2006. The Commission called no witnesses, while the merging parties led evidence from an economist and a senior Anglo American executive.


The general subject matter of the dispute was whether the merger, particularly through board representation and structural links among competitors, was likely to substantially prevent or lessen competition in the relevant market through co-ordinated effects (tacit or explicit coordination), notwithstanding an absence of a unilateral market power concern. The Tribunal issued an order approving the merger without conditions on 15 August 2006, with reasons delivered on 14 September 2006.


2. Material Facts


The acquiring firm, Main Street 333 (Pty) Ltd (BEE Holdco), was a special purpose vehicle directly controlled by Eyesizwe SPV, a newly formed entity whose shareholding (as described by the parties) included Anglo American (11%), an Employee Trust (10%), PWC (4%), and BHP (9%), with the remaining 66% held by Eyesizwe Mining, a black empowerment company with interests in coal. The parties described the post-merger shareholding of Eyesizwe SPV as mirroring the then-current shareholding of Eyesizwe Coal, in which Anglo American and BHP already held minority interests coupled with board representation rights.


The target firm, Kumba Resources Limited, was a publicly traded company formed in 2001 following the unbundling of Iscor’s mining division. Kumba conducted iron ore operations through Sishen Iron Ore, coal through Kumba Coal, base metals through Kumba Base Metals, and heavy minerals through Ticor. It was controlled by Anglo American, which nominated five out of fifteen directors on Kumba’s board. Anglo American also owned Anglo Coal, which competed in coal markets relevant to the assessment.


Project Pangolin entailed a series of steps that resulted in Kumba being transformed into two companies, namely Kumba Iron Ore Limited and Exxaro Resources Limited. The Tribunal accepted that, in substance, Kumba’s coal, heavy minerals and base metals operations and assets would be combined with the coal operations and assets of Eyesizwe Coal within a newly created company, Exxaro, which would be controlled by BEE Holdco holding approximately 55%. Anglo American would initially hold approximately 17% of Exxaro shares and would have one representative on Exxaro’s board.


Kumba’s iron ore assets housed in Sishen Iron Ore Company (SIOC) would be sold to a wholly owned subsidiary to be called Kumba Iron Ore, which would hold 74% of SIOC, with Exxaro retaining 20%. Employee and community vehicles would hold 3% each. Anglo American would continue to exercise control over SIOC through its 66% shareholding in Kumba Iron Ore and would also hold an indirect economic interest through Exxaro’s 20% stake.


It was common cause that the transaction created a horizontal overlap in the exploration and extraction of coal, and that coal is an internationally traded commodity, with significant South African exports and negligible imports. The Tribunal agreed with the Commission that the relevant geographic market for purposes of this merger was national, consistent with earlier Tribunal findings.


Within product market delineation, the Tribunal accepted the distinction between thermal (steam) coal and metallurgical (coking) coal, and confined its competitive assessment primarily to thermal coal, noting that Kumba alone was active in the metallurgical coal segment. The Tribunal accepted evidence that Eskom and Sasol accounted for approximately 87% of South African thermal coal consumption, with Eskom sourcing most coal through long-term contracts from so-called tied mines, and that competition for Eskom supply occurred mainly in relation to new power plants or shortfalls beyond contractual volumes.


The Commission’s primary factual concern was not unilateral market power but the risk that, post-merger, Anglo American’s board representation at Exxaro and Eyesizwe SPV, while Anglo remained the owner of Anglo Coal, would create a conduit for exchange of competitively sensitive information facilitating co-ordinated conduct among rivals in the thermal coal market. The merging parties’ central factual response was that cross-directorships existed pre-merger, that the merger did not worsen any coordination risk, and that structural changes post-merger (including changes in who met where and at what level) reduced any such risk.


The Tribunal’s analysis accepted, for purposes of assessing the merger’s effect, that there were features of the record suggesting a level of information flow and cooperation in the industry that made complacency inappropriate, but it ultimately relied on structural differences pre- and post-merger to decide whether the merger strengthened any existing coordination mechanism.


3. Legal Issues


The central legal question was whether the merger was likely to substantially prevent or lessen competition in the relevant market, as assessed under section 12A(2) of the Competition Act 89 of 1998, including the probability that firms post-merger would behave competitively or co-operatively, taking into account relevant factors such as a history of collusion.


Within that overall inquiry, the key contested issue was whether the merger raised co-ordinated effects concerns through interlocking directorships, and whether those links would materially facilitate information exchange and monitoring among competitors, thereby increasing the probability of tacit or explicit coordination.


The dispute was primarily one of the application of law to fact informed by economic theory: the parties did not materially contest the Tribunal’s power to assess co-ordinated effects, but differed on whether the structural changes created by the transaction increased the likelihood of coordination or strengthened any existing coordination, and whether the Commission’s proposed board-prohibition conditions were justified.


A further legal point was raised by the Commission in argument, namely whether conditions could be justified where a merger does not itself create new harm but perpetuates or sustains an allegedly anticompetitive structure. The Tribunal noted this as a point of law but did not decide it definitively, because it resolved the matter on the basis that the merger did not strengthen coordination and appeared to weaken it.


Public interest issues were raised in submissions by trade union representatives concerning employee participation in share schemes, but the Tribunal treated these as not giving rise to significant public interest obstacles on the record before it.


4. Court’s Reasoning


The Tribunal approached the competitive assessment by distinguishing unilateral effects from co-ordinated effects. On unilateral effects, it considered market share evidence and the structure of demand in thermal coal, including the dominant role of Eskom and Sasol and the prevalence of long-term supply arrangements. The Tribunal accepted that, even though the Commission had described the market as highly concentrated on certain measures, the Commission itself did not contend that the merged entity would have the ability to exercise market power unilaterally. The Tribunal also accepted the merging parties’ criticism that a Commission table included broader bituminous coal data (including metallurgical coal) and preferred the CRA thermal coal market share approach directed at thermal coal available to smaller customers, excluding Eskom and synthetic fuel sales. On that basis, the Tribunal found that the incremental increase in market share did not confer market power and that unilateral competitive harm was unlikely.


The Tribunal then focused on the Commission’s principal concern: whether the merger increased the likelihood of co-ordinated effects. It situated the analysis within section 12A(2), emphasising the statutory direction to assess whether post-merger firms would behave competitively or co-operatively. It also referred to international approaches describing co-ordinated effects as arising either where a merger strengthens existing coordination or where it increases the likelihood of new coordination. On the facts, the Tribunal regarded the first scenario—strengthening an existing coordination mechanism—as the relevant one.


To analyse the coordination theory of harm, the Tribunal used economic literature and comparative guidance to explain how coordination typically depends on the ability of would-be coordinators to reach agreement, monitor compliance, punish deviation, and ensure feasibility. It accepted that cross-directorships can, in theory, facilitate coordination by providing opportunities for information exchange and efficient monitoring, and it treated this as a legitimate competition concern warranting scrutiny.


However, the Tribunal’s decisive reasoning was that the post-merger structure did not strengthen, and indeed likely weakened, any coordination mechanism that might have existed pre-merger. It compared pre-merger and post-merger governance and ownership arrangements. Pre-merger, Anglo American held a minority stake in Eyesizwe and board appointment rights, controlled Kumba and nominated multiple directors, and a forum existed at the Eyesizwe board where Anglo, Ingwe (BHP via its coal subsidiary), and Eyesizwe-related directors could meet. Post-merger, Anglo’s holding in the coal assets formerly in Kumba was reduced to a minority investment in Exxaro; Anglo would have only one director at Exxaro level and one at Eyesizwe SPV level; and Ingwe would no longer be represented on Exxaro’s operational board and would instead be represented only at the shareholder investment-company level (Eyesizwe SPV).


The Tribunal treated the removal of Ingwe from the operating-company board forum as particularly significant, reasoning that successful coordination in this market would at a minimum have needed to involve such major players, and that relegating Ingwe to a more remote shareholder level reduced the immediacy and detail of information exchange and monitoring. The Tribunal also reasoned that Exxaro, unlike Eyesizwe pre-merger, would be a diversified mineral company in which coal constituted a relatively small portion of enterprise value, making coal-specific information flows on the Exxaro board less detailed and less central, and changing the incentives of participants.


In addressing the merging parties’ submission that there was no evidence of existing coordination, the Tribunal stated it was not in a position to accept that contention on the record, noting “curious” features in documentation and board materials concerning the type of operational and strategic information presented, and broader patterns of cooperation in the industry, including joint ventures and shared infrastructure arrangements (such as participation in the Richards Bay Coal Terminal). The Tribunal nevertheless chose not to decide whether coordination actually existed, because it proceeded on an assumption (favourable to the Commission) that coordination may have been possible pre-merger and held that, even on that assumption, the merger did not strengthen it.


The Tribunal also considered the transaction’s rationale and Anglo American’s reasons for seeking board representation, but cautioned against undue reliance on subjective intent in merger analysis. It nevertheless used the rationale to test whether the board representation was plausibly driven by considerations unrelated to coordination, and concluded that Anglo’s interest in board representation was explicable by investment protection and reputational concerns tied to the success of the new BEE-controlled enterprise, rather than an intention to coordinate market conduct.


Because the Tribunal found that co-ordinated effects harm was not established on the applicable test, it held that the Commission’s proposed conditions (barring Anglo board representation) were not warranted. It noted that undertakings might have enabled a more expedited process, and it recognised the Commission’s concern with interlocking directorships as legitimate, including comparative reference to jurisdictions where such interlocks are treated more strictly. Nonetheless, the Tribunal concluded that proper scrutiny did not translate into a basis for imposing the conditions sought in this case.


On public interest, the Tribunal recorded submissions from Solidarity and NUM on employee share option participation and accepted the merging parties’ confirmation that negotiations and undertakings regarding employee share schemes were ongoing and being respected, concluding that there were no significant public interest issues requiring intervention.


5. Outcome and Relief


The Competition Tribunal approved the merger without conditions, concluding that the transaction was unlikely to substantially prevent or lessen competition in the relevant market and that there were no significant public interest issues arising on the evidence before it.


The Tribunal refused to impose the conditions recommended by the Competition Commission that would have prohibited Anglo American from appointing representatives to the boards of Exxaro or Eyesizwe SPV.


No costs order is recorded in the reasons.


Cases Cited


Anglo American Holdings and Kumba Resources Limited with the Industrial Development Corporation intervening, Competition Tribunal of South Africa, Case No. 46/LM/Jun02; Anglo South Africa Capital (Pty) Ltd, Eyesizwe Coal (Pty) Ltd, Mafube Coal Mining (Pty) Ltd and Arnot North Mining Business, Competition Tribunal of South Africa, Case No. 44/LM/May05; BHP Steel Southern Africa, BHP Minerals International Exploration Inc, BHP World Exploration Inc and Billiton SA Limited and Mine & Smelter Investments (Pty) Ltd, Competition Tribunal of South Africa, Case No. 32/LM/Jun01; Sasol Limited and Others and Engen Limited and Others, Competition Tribunal of South Africa, Case No. 101/LM/Dec04; Airtours plc v Commission of the European Communities (Case T-342/99) [2002] All ER (EC) 783; Independent Music Publishers and Labels Association (Impala) v European Commission (Case T-464/04), judgment of 13 July 2006; Federal Trade Commission v H.J. Heinz Co, 246 F.3d 708; Hospital Corporation of America v Federal Trade Commission, 807 F.2d 1381 (United States Court of Appeals for the Seventh Circuit, 1986); United States v Sears, Roebuck & Co., 111 F. Supp. 614 (United States District Court for the Southern District of New York, 1953).


Legislation Cited


Competition Act 89 of 1998, including section 12A(2) and section 4(2); Clayton Act of the United States, section 8.


Rules of Court Cited


No rules of court are cited in the reasons.


Held


The Tribunal held that the merger, properly characterised as a restructuring that created Exxaro Resources Limited as a BEE-controlled diversified resource company and separated out Kumba’s iron ore assets into Kumba Iron Ore, was unlikely to substantially prevent or lessen competition in the national thermal coal market.


The Tribunal held that the merger did not raise unilateral effects concerns of market power, and that the Commission’s co-ordinated effects theory—based on the risk of information exchange through Anglo American’s interlocking directorships—was not established on the relevant test because the merger did not strengthen any existing coordination mechanism and appeared, in structural terms, to weaken it.


The Tribunal further held that there were no significant public interest concerns requiring conditions, and it accordingly approved the merger without conditions.


LEGAL PRINCIPLES


Section 12A(2) of the Competition Act 89 of 1998 requires merger authorities to assess the probability that firms in the market after the merger will behave competitively or co-operatively, taking into account relevant competitive factors, including any history of collusion.


Merger analysis distinguishes between unilateral effects (market power exercised by the merged entity acting alone) and co-ordinated effects (enhanced scope for coordination among rivals, whether explicit or tacit). A co-ordinated effects assessment focuses on whether a merger materially increases the likelihood of successful coordination or strengthens existing coordination, evaluated as a probabilistic assessment on the evidence.


Structural links, including cross-directorships and related governance arrangements, may in theory facilitate coordination by enabling exchange of commercially sensitive information and by improving the ability to monitor adherence to coordinated strategies. Whether such links warrant merger conditions depends on whether the merger materially changes market structure and incentives in a way that increases coordination risk, rather than merely the presence of such links in the abstract.


Where coordination concerns are advanced, structural comparisons between pre-merger and post-merger governance and incentives may be central to evaluating whether a merger strengthens a coordination mechanism. If the post-merger structure makes information exchange and monitoring less immediate or less likely (for example by removing key competitors from operational-level forums, altering board composition, or changing economic incentives), the merger may be found not to strengthen coordination even where coordination is assumed to be possible pre-merger.


The Tribunal indicated that merger assessment is generally objective and does not ordinarily depend on parties’ stated subjective rationale, but that rationale may be used as a contextual check when evaluating whether a contested feature of a transaction (such as board representation) plausibly serves non-collusive commercial purposes on the record.

COMPETITION TRIBUNAL OF SOUTH AFRICA
       
Case No: 14/LM/Feb06
In the matter between:
Main Street 333 (Pty) Ltd                                                                  Acquiring Firm
And
Kumba Resources Limited                                                                          Target  
Firm
Panel: N   Manoim   (Presiding   Member),   Y   Carrim   (Tribunal   Member)  
and U Bhoola (Tribunal Member)
Date of hearing: 24 ­ 25 July 2006
Order issued on: 15 August 2006   
Reasons issued on: 14 September 2006
Reasons for Decision
APPROVAL
1] On 15 August 2006, the Competition Tribunal approved without conditions the  
merger between Mainstreet 333 (Pty) Ltd and Kumba Resources Limited. The  
reasons for approving the transaction follow.
THE TRANSACTION
2] In   terms   of   the   transaction   which   has   been   dubbed   “Project   Pangolin,”   the  
acquiring   firm   is   Mainstreet   333   (Pty)   Ltd   or   “BEE   Holdco”   which   is   directly  
controlled by a newly formed entity, Eyesizwe SPV. According to the parties,  
Eyesizwe   SPV’s   shareholding   will   be   held   by   Anglo   American   (11%),   an  
Employee   Trust   (10%),   PWC   (4%)   and   BHP   (9%).   Anglo   American’s  
shareholding and BHP’s shareholding will entitle them to one (1) director each  
on the Eyesizwe  SPV’s  board. The remaining  66% in Eyesizwe  SPV will  be

held by Eyesizwe Mining (66%), a black empowerment company with interests  
in   the   coal   industry. 1  The   coal   mining   activities   of   Eyesizwe   Mining   are  
currently   conducted   through   a   subsidiary,   Eyesizwe   coal,   in   which   Anglo  
American   has   an   11%   shareholding   interest   and   BHP   Billiton   enjoys   a   9%  
shareholding interest. 2  effect, post merger the shareholding of Eyesizwe SPV will  
mirror the current shareholding of Eyesizwe Coal. Their  current shareholding entitles  
them   to   one   (1)   director   each   on   Eyesizwe   coal’s   board.   The   pre­merger  
shareholding of Eyesizwe Group is depicted below:  
                
1  Eyesizwe Mining is ultimately controlled by Eyesizwe Holdings.
2  According to the parties, the establishment of Eyesizwe Coal was facilitated by Anglo  
American and BHP Billiton. 
2

3] The target firm Kumba Resources Limited (“Kumba”) is a publicly traded South  
African company that was formed in 2001 pursuant to the unbundling of Iscor  
Limited’s   (now   Mittal   Steel   South   Africa)   mining   division.   Kumba’s   Iron   ore  
activities   are   conducted   through   Sishen   Iron   Ore,   its   coal   activities   through  
Kumba   Coal,   its   base   metals   business   through   Kumba   Base   Metals   and   its  
heavy minerals business through Ticor. Anglo American controls Kumba and  
nominates five (5) out of the fifteen (15) directors that sit on Kumba’s board. 
4] The current shareholding of Kumba is graphically illustrated below:
                            
5] Project Pangolin involves a number of complicated steps, which need not be to  
reproduced here as ultimately these transactions lead to the transformation of  
Kumba into two companies:  Kumba Iron Ore Limited and Exxaro Resources  
Limited. 
3

6] It is intended that Kumba’s coal, heavy minerals and base metals operations  
and assets will be combined with the coal operations and assets of Eyesizwe  
Coal within a newly created company, Exxaro. Exxaro will be controlled by BEE  
Holdco which will own approximately 55% of the company. According to the  
parties, Anglo American will initially own approximately 17% of the shares of  
Exxaro and it is proposed that Anglo American will have one representative on  
Exxaro’s board. 
7] Kumba’s   iron   ore   assets   which   are   currently   housed   in   Sishen   Iron   Ore  
Company (“SIOC”) will be sold to a wholly owned subsidiary of Kumba, to be  
called Kumba Iron Ore. Kumba Iron Ore will hold 74% of SIOC, while Exxaro  
will   retain   a   20%   stake   in   SIOC.   An   Employee   Share   Option   Plan   and   a  
Community   SPV   will   hold   3%   each   post   merger.   Ultimately   though,   Anglo  
American   will   continue   to   exercise   control   over   SIOC   through   its   66%  
shareholding   in   Kumba   Iron   Ore.   Anglo   American   will   also   have   an   indirect  
economic interest in SIOC through Exxaro, through its 20% stake.
8] The   merging   parties   provided   the   following   post   merger   diagram   which  
illustrates the relevant ownership structures after the Pangolin transaction: 3
*The shaded boxes are relevant to the co­ordinated effects discussion later
THE RATIONALE FOR THE TRANSACTION
9] Anglo American is the key driver behind this deal. The reason for that is the  
controversy   generated   by   Anglo’s   original   bid   for   control   over   Kumba  
Resources in 2002.   When we wrote our decision approving that merger, we  
noted the battle for control over those assets between Anglo and the IDC. 4 The  
battle   was   over   whether   a   historically   privileged   mining   house   should   be  
permitted to take control over another class of mineral asset. Anglo, no doubt

permitted to take control over another class of mineral asset. Anglo, no doubt  
3  The acquisition of Black Mountain and Namaqua Sands is the subject of a related but  
separately filed merger. That acquisition was approved simultaneously with this one under  
case no: 15/LM/Feb06.
4  See Anglo American Holdings and Kumba Resources Limited with the IDC intervening, Case  
number 46/LM/Jun 02. See in particular paragraphs 15, 145­ 159.
4

sensitive to this criticism, had entered into an understanding with government  
at   the   time,   in   which   inter   alia   it   undertook   to   ensure   its   holding   in   Kumba  
remained below 50%, and to ensure the company remained listed.  5
10] Anglo   had  always  indicated  that  its  main  interest  in  Kumba   was  its iron  ore  
holdings and not its other mining assets. Project  Pangolin resolves all these  
difficulties for Anglo. The creation of a significant Black owned and controlled  
resource company, valued at approximately R 24 billion, which has the assets  
and balance sheet to make it attractive to list on the JSE, resolves the problem  
of the undertakings made to government.   6  Splitting the iron ore business off,  
allows Anglo to retain a significant stake, approximately 66%, in the part of the  
Kumba   business   in   which   it   is   most   interested.   By   giving   the   newly   created  
Exxaro a 20% stake in the iron ore asset company SIOC, it bulks up the latter’s’  
BEE profile, towards compliance with the goals of the mining charter. (Note that  
Anglo   claims   that   together   with   interests   held   by   employees   and   the   local  
community,   SIOC’s   empowerment   credentials   will   already   be   Charter  
compliant) 
11] Exxaro is therefore a very ambitious project, and crucial to its early success is  
the   fact   that   Anglo,   and   to   a   lesser   extent   BHP   Billiton   via   Ingwe,   remain  
invested   in   it.   Anglo   is   responsible   for   a   large   financial   commitment   to   the  
success of the venture that is disproportionate to its equity  interest. For this  
reason   it   seeks   not   only   equity   in   the   venture,   but   board   representation   at  
operating  company and  shareholder  level. This desire,  which as we will see  
later, becomes a source of controversy with the Commission, is driven, says  
Anglo, by a need to protect its investment and its reputation, which requires the

Anglo, by a need to protect its investment and its reputation, which requires the  
new venture to succeed. Anglo also maintains that its partners in the venture  
want it on board to give the group credibility in the market in its formative years.  
Not least in making these suggestions, Anglo claims, is its erstwhile foe in the  
Kumba scrap, the IDC, who it seems, has kissed and made up with Anglo, and  
supports its role in the present structure. 
5  See memorandum for the board of directors of Kumba dated 28 July 2005, on Project  
Pangolin record page 899 and 126.  See as well the testimony of Phillip Baum, transcript  
pages 174 –5
6  Page 10­11 of the Commission’s Record.
5

THE COMMISSION’S RECOMMENDATION
12] As   will   be   discussed   later,   the   Commission   was   of   the   view   that   the  
implementation of the merger would, as a result of coordination, have the effect  
of substantially lessening or preventing competition in the affected markets. In  
an   effort   to   address   their   concerns,   the   Commission   recommended   the  
imposition   of   conditions   which   essentially   sought   to   prohibit   Anglo   American  
from having representatives on the boards of either Exxaro or Eyesizwe SPV. 
13] In   light   of   the   fact   that   the   merging   parties   were   unwilling   to   accept   these  
conditions, it became necessary to conduct a formal hearing.
THE HEARING
14] A pre­hearing was held on the 21 st June 2006. The main hearing was held on  
the  24 th  and   25 th  July  2006.   The  Competition  Commission   did  not   call   any  
witnesses. The merging parties, however led the following witnesses:
i.Dr Robert Stillman, an economist from CRA International; and
ii.Mr   Phillip   Michael   Baum,   the   chairman   and   chief   executive   officer   of   the  
Ferrous Metals and Industries Division of Anglo American.
15] Mr Reint Dykema from Solidarity Union and Mr Jeffrey Magida from NUM also  
made submissions. These will be dealt with later under the section on “public  
interest.”
COMPETITION ANALYSIS
The Parties’ activities and the Relevant market
16] BEE   Holdco   and   Eyesizwe   SPV   are   special   purpose   vehicles   and   have   not  
previously   engaged   in   any   commercial   activities.   Eyesizwe   Mining   and  
Eyesizwe Coal are active in the exploration and extraction of coal. Kumba is  
6

active   in   the   exploration   and   extraction   of   coal,   iron   ore,   base   metals   and  
industrial minerals. Kumba’s controlling shareholder, Anglo American interests  
in   gold,   platinum,   diamonds,   coal,   base   metals,   industrial   minerals,   ferrous  
metals and industry and forest products. Project Pangolin therefore results in a  
horizontal product overlap in the market for the exploration and extraction of  
coal.  7
17] Coal is an internationally traded commodity. According to the CRA economic  
report filed by the merging parties (hereinafter referred to as the “CRA report”),  
27% of the coal produced in South Africa is exported and very little is imported.  
The rest is consumed domestically. We therefore agree with the Commission  
that   the   relevant   geographic   market   is   national.   This   is   consistent   with   our  
previous findings in this market.
The Exploration and Extraction of Coal
18] Coal is a differentiated product that is categorised according to the degree of  
transformation of the original plant material to carbon. The ranks of coal from  
lowest to highest are lignite, sub­bituminous, bituminous and anthracite. Lower  
rank   coals   (lignite   and   sub­bituminous   coals)   are   typically   softer   and   are  
characterised   by   high   moisture   levels   and   low   carbon   content.   Higher   rank  
coals (bituminous and anthracite) contain less moisture, more carbon and have  
a higher calorific value.  
19] Bituminous   and   Anthracite   are   the   two   types   of   coal   mined   in   South   Africa.  
Neither Kumba nor Eyesizwe produce anthracite and this product will not be  
discussed further. Bituminous coal can be further segmented into thermal or  
steam coal and metallurgical or coking coal. 
20] Thermal coal is used in power generation and also has certain industrial uses  
while, metallurgical coal is used in the production of iron and steel. Because of

while, metallurgical coal is used in the production of iron and steel. Because of  
differences in calorific values, thermal coal is significantly less expensive than  
metallurgical coal. According to CRA, the average price in South Africa in 2004  
7  According to the Commission, due to the chemical composition, physical characteristics and  
the intended uses of the other minerals and metal operations mined by Kumba, these may not  
be regarded as being directly interchangeable with those constituting the coal operations  
conducted by Eyesizwe.
7

was less than 25% of the average price of metallurgical coal. Substitution of  
thermal for metallurgical coal is limited to PCI (Pulverised coal injection)  8 coal,  
of which CRA submits, there is limited use in South Africa. The parties argue  
that since there is a limited ability to substitute thermal for metallurgical coal in  
the steel industry and in other uses of metallurgical coal, the two sub markets  
should   be   distinguished   as   separate.   We   have   previously   accepted   this  
delineation   of  the  bituminous  coal  market  as well   as  the  distinction  between  
thermal and metallurgical coal and see no reason to depart from this. 9
21] According   to   the  CRA   report   thermal   coal,   accounts   for  the   vast   majority   of  
domestic   coal   production,   consumption   and   exports. 10    CRA   derived   the  
following table from the South African Coal Statistics 2005 Marketing Manual,  
August 2005.   
22] Anglo   American,   Kumba   and   Eyesizwe   Coal   are   producers   of   thermal   coal.  
However,   only   Kumba   is   active   in   the   metallurgical   coal   sector   and   is   the  
largest producer of the product in South Africa. 11  We will  therefore limit  our  
8  See page 20 of CRA’s February Report for more details on PCI.
9  See  Anglo American Holdings and Kumba Resources   Case no: 46/LM/Jun02,  Anglo South  
Africa capital (Pty) Ltd, Eyesizwe Coal (Pty) Ltd, Mafube Coal Mining (Pty) Ltd and Arnot  
North Mining Business   Case no: 44/LM/May05 and  BHP Steel Southern Africa, BHP Minerals  
International Exploration Inc, BHP World Exploration inc and Billiton SA Limited and Mine &  
Smelter Investments (Pty) Ltd  Case no: 32/LM/Jun01.
10  Page 21 of the CRA report.
11  Most of Kumba’s output is sold to Mittal SA under long­term contracts. In  Anglo American  
Holdings and Kumba Resources Limited   Case No: 46/LM/Jun02, the Tribunal distinguished  
between the metallurgical coal produced by Anglo American and Kumba and found that: “

between the metallurgical coal produced by Anglo American and Kumba and found that: “  
because of the differentiated use of metallurgical coal there is no direct overlap in this product  
segment between Anglo and Kumba and they are not regarded as competitors in this product  
market”  at paragraph 54.
Thermal Coal Metallurgical coal Total
Domestic production  (1) 236.8 7.8 244.6
Domestic consumption  (2) 171.4 8.4 179.8
Import  (3) ­ 2.0 2.0
Exports  (4) 65.4 1.4 66.8
(1) Calculated as Domestic Consumption + Exports – Imports. (2) This is the sum of local consumption of  
domestic production from Figure 20 (page 28) and imports; (3) Figure 64 (page 69) for metallurgical coal  
(equals import of coking coal plus metallurgical coal). No evidence of thermal coal imports found;  
(4) Figure 61 (page 66); figures relate to export capacity for steam coal and metallurgical/coking coal.
8

analysis to the thermal coal market.
23] Eskom   and   Sasol   consume   approximately   87%   of   the   thermal   coal   used   in  
South Africa ­ some 107.33 million tonnes and 41.05 million tonnes respectively  
in   2004.12    Eskom   obtains   nearly   all   of   its   coal   supplies   through   long­term  
contracts from mines that are adjacent to its power stations. However, Eskom’s  
current coal requirements sometimes exceeds the contractual volumes covered  
by these supply agreements and in these cases, Eskom would look to obtain  
additional supply from either extending an existing contract or purchasing extra  
coal   on   the   spot   market   or   through   short   term   contracts   from   other   coal  
suppliers.   These   are   generally   done   on   a   tender   and   offer   basis.   Therefore  
competition to supply thermal coal to Eskom is primarily with regard to supply of  
any  new  power plants or  shortfalls  in respect of existing power plants.
24] Most of the coal required by Sasol’s coal gasification and chemicals plants is  
obtained   from   mines   owned   and   operated   by   Sasol   Mining.   The   merging  
parties submit that Sasol has adequate reserves to meet its coal requirmets for  
many years. This despite a recently concluded 20­year supply agreement with  
Anglo Coal.  Sasol has begun to sell coal on the domestic market. According to  
CRA, in 2004, Sasol sold approximately 1 million tonnes to Eskom.
The Impact on Competition in the market for Thermal coal
Unilateral Effects
25] Unilateral effects occur when a merged entity has the ability to profitablyraise  
prices and restrict its output, without any co­operative action/reaction from its  
competitors. In other words, the merger leads to the creation or enhancement  
of market power for the merged entity. 
26] The first step in assessing unilateral effects is the examination of pre­ and post­  
merger   market   shares.     These   are   often   a   prima   facie   indicator   of   likely

12  The rest of the thermal coal is consumed by merchants, the chemical industry, cement &  
lime industry, brick & tile industry, agriculture, gold mining, water, town’s gas and other  
industrial uses. 
9

unilateral effects. 
27] In its report, the Commission provided a pre­merger and post merger picture of  
“..domestic, export and total sales and shares of thermal coal by South African  
coal producers, 2004”:
 
28] In the table above, the Commission has combined Kumba’s sales with that of  
Anglo Coal as it argues that both are part of a single economic entity that is  
Anglo American. 
       
 
Pre­ merger
                           Sales (Million tonnes) Share of sales (%)
Producer Domestic Export Total Total
Anglo American
Anglo Coal
Kumba
53.44
34.79
18.65
19.88
18.78
1.10
73.32
53.57
19.75
38.27
BHP Billiton 35.00 22.14 57.14 29.82
Eyesizwe 41.15 2.50 43.64 22.78
Xstrata 2.85 10.92 13.77 7.18
Total Coal SA 0.58 3.81 4.39 2.29
Kangra Coal 0.95 2.00 2.95 1.53
Wakefield Investments 1.85 0.20 2.05 1.07
Graspan Colliery 2.00 ­ 2.00 1.04
Kayusa 1.30 ­ 1.30 0.67
Anker Holdings 1.00 0.20 1.20 0.62
Others 6.91 2.63 9.54 4.98
Total 128.38 63.18 191.56 100
Post merger
                           Sales (Million tonnes) Share of sales (%)
Producer Domestic Export Total Total
Anglo American 34.79 18.78 53.57 27.96
BHP Billiton 35.00 22.14 57.14 29.82
Eyesizwe 41.15 2.50 43.64 22.78
Xstrata 2.85 10.92 13.77 7.18
Total Coal SA 0.58 3.81 4.39 2.29
Kangra Coal 0.95 2.00 2.95 1.53
Wakefield Investments 1.85 0.20 2.05 1.07
Graspan Colliery 2.00 ­ 2.00 1.04
Kayusa 1.30 ­ 1.30 0.67
Anker Holdings 1.00 0.20 1.20 0.62
Others 6.91 2.63 9.54 4.98
Total 128.38 63.18 191.56 100
10

29] In its post merger table the Commission excludes Kumba’s activities from the  
production   capacity   for   Anglo   American   since   it   argues   “Kumba   is   to   be  
subsumed  so   as  to  form  part   of   a   single   economic   entity  that   is   Eyesizwe.”  
Therefore the production capacity of Eyesizwe is inclusive of Kumba. 
30] Although   the   Commission   found   that   the   affected   market   was   highly  
concentrated,13  it nevertheless was of the view that the merged entity would  
not   possess   the   capacity   to   exert   market   power   as   a   result   of   the  
implementation of the merger transaction. This was based on  inter alia  the fact  
that   its   investigations   revealed   an   abundance   of   opportunities   regarding   the  
acquisition of alternative supplies of coal.
31] The Commission’s table above was criticised by Dr Stillman, for the merging  
parties, as being incorrect in that it included domestic, export and total sales  
and shares of   bituminous coal.   This would include metallurgical coal as well.  
Although Dr Stillman concedes that the metallurgical coal data is “small relative  
to the totality” 14 we agree that it is more appropriate to use the table contained  
in the CRA Report pertaining only to thermal coal.
32] The CRA thermal coal table of market shares was sourced from the 2005 Coal  
Statistics Manual. The table is based on total domestic sales of thermal coal for  
2004   (i.e.   production   less   exports)   and   excludes   estimates   of   coal   sales   to  
Eskom and consumption by Sasol. The net result is an estimate of the supply  
of thermal coal available to small customers. 
33] It would appear from the table above, that the thermal coal industry is not highly  
concentrated. Post merger, Exxaro’s share of this market will be approximately  
13  The Commission’s HHI calculations revealed a reduction of the HHI from 2596 to 2276.6.
14  Page 59 of the transcript of 24 July 2006.
Producer (excl. Sasol)

14  Page 59 of the transcript of 24 July 2006.
Producer (excl. Sasol)
Thermal coal sales (excl.  
Eskom and synthetic fuel  
sales (million tonnes)
% Share
Kumba Coal 1.85 12 %
Xstrata Coal SA 1.71 11 %
Graspan Colliery 1.70 11 %
Kuyasa Mining 1.20 8 %
Kangra Coal 0.95 6 %
Bisicht/Endulweni 0.90 6 %
Anglo Coal 0.80 5 %
Eyesizwe Coal 0.80 5 %
Wakefield Investments 0.80 5 %
Anker Holdings 0.60 4 %
Ingwe Coal Corporation 0.45 3 %
Sumo Collieries 0.45 3 %
Small Junior Miners and Total Coal SA 3.40 22 %
Total excluding Sasol 15.61 100 %
11

17%. There are several other players and two very large consumers, Eskom  
and Sasol.  We agree with the merging parties,  that the increment in market  
share does not confer market power on the merged entity and it is therefore  
unlikely that a combination of the coal assets of Eyesizwe and Kumba would  
have any material adverse effect on customers’ costs of coal supply. 
34] We now turn to consider the area of contention between the Commission and  
the   merging   parties   and   the   one   that   led   to   the   condition   the   Commission  
recommends.
Co­ordinated Effects
35] The   Commission’s   case   is   that,   while   the   merger   will   not   lead   to   any  
anticompetitive effects as a result of unilateral conduct by the merged firm, it  
will make the market more conducive to what are termed ‘co­ordinated’ effects. 
36] In merger control the term ‘co­ordinated effects’ is used in contradistinction to  
the term ‘unilateral effects’. In a unilateral effects case, as we noted earlier, we  
analyse   whether   the   merger   gives   the   merging   parties   the   ability   to  
substantially   prevent   or   lessen   competition   as   a   result   of   the   elimination   of  
competition between them. In a co­ordinated effects case we look at how the  
merger will affect the behaviour of rival firms in the market. The competition  
concern is that although the merger will not lead to conditions in the market that  
will   give   the   firm   significant   unilateral   market   power,   it   will   generate   new  
industry conditions that will enhance the scope for collusion. This collusion, be  
it explicit or tacit, could lead to an anticompetitive outcome.  15
37] According   to   international   practice,   a   merger   may   give   rise   to   co­ordinated  
effects concerns in two instances. 16   In the first instance, it can strengthen an  
15  See Massimo Motta, Competition Policy: Theory and Practice, Cambridge, 2004, page 231.

15  See Massimo Motta, Competition Policy: Theory and Practice, Cambridge, 2004, page 231.
16  According to the guidelines issued by the International Competition Network: “The main  
question in analysing co­ordinated effects should be whether the merger materially increases  
the   likelihood   that   firms   in   the   market   will   successfully   co­ordinate   their   behaviour   or  
strengthen existing co­ordination.” Chapter 4 Paragraph D.3. of the ICN Merger Guidelines  
Workbook, April 2006. A similar approach is taken by US Courts. In  FTC v H.J.Heinz Co  246 
F.3d 708, the court dealing with the dangers stated,   “Tacit co­ordination is feared by antitrust  
authorities more  than explicit collusion, for tacit co­ordination even when  observed, cannot  
easily be controlled by the antitrust laws. It is a central object of merger policy to obstruct the  
creation or reinforcement by merger of such oligopolistic market structures in which tacit co­
ordination can occur.“   
12

existing co­ordination. In this instance there would need to be evidence of an  
existing co­ordination, and secondly, that the merger is likely to strengthen that  
co­ordination.  The second instance is that the merger increases the likelihood  
that firms will co­ordinate. Here there may be no evidence of an existing co­
ordination, but evidence that post merger, it will be probable.
38] This   is   a   useful   way   of   approaching   the   analysis   and   it   seems   perfectly  
compatible with our legislation. Section 12 A (2) of the Act reads:
“ When determining whether or not a merger is likely to substantially prevent or  
lessen competition, the   [competition authority]   must assess … the probability  
that the firms in the market   after the merger will behave competitively or   co­
operatively, taking into account any factor that is relevant to competition in the  
market including…..the  history of collusion  in the market.”  (Our emphasis and  
our edits)
39] The   tests   we   have   referred   to   above   are   a   conclusion   we   make   about   the  
effects of a merger after considering all the evidence. However, the tests do not  
answer the question of what the conditions are for successful co­ordination to  
take place. Economists, at least seem to agree that the following conditions are  
a prerequisite for co­ordination to be possible. Would be participants to a co­
ordinated strategy must:
i.Be able to reach agreement; 
ii.Be able to monitor whether the agreement is being adhered to; 
iii.Be able to punish deviation so as to make it costly; and
iv.Believe that co­ordination is feasible. Co­ordination will not be feasible if  
there   are   enough   firms   in   the   market   who   are   not   part   of   the   co­
ordination, or if enough firms can enter the market to make it unprofitable  
for the firms contemplating co­ordination. 17
40] We have not cited these conditions to suggest they should constitute the test

40] We have not cited these conditions to suggest they should constitute the test  
17  In  Airtours (Case T­342/99, [2002] All ER (EC) 783), the Court of First Instance laid down  
the following conditions to establish the probability of a merger creating a collective dominant  
position:  (1) the market must be sufficiently transparent for the undertakings which co­ordinate  
their conduct to be able to monitor whether the terms of the co­ordination are being observed  
(2) there should be a form of deterrent mechanism in the event of deviation of conduct (3) the  
reactions of firms outside the co­ordination should not be such as to undermine it. 
13

for the probability of co­ordination in future merger cases. It is not necessary for  
the purpose of this decision to be that categorical. Indeed, all those who have  
favoured some adherence to these conditions, have been anxious to explain  
that they are not to be rigidly applied. The ICN stresses that the conditions are  
a   starting   point   and   should   not   be   applied   as   a   checklist.   18  In   a   recent  
commentary on its horizontal merger guidelines, the US agencies stress that  
co­ordination   need   not   be  perfect   and   that   to   the   contrary  the  agencies   will  
assess   whether   co­ordinated   conduct   will   be   sufficiently   successful   following  
the merger to result in anticompetitive effects. 19
41] More recently, in the  Sony/ Bertelsman  decision, 20 where the European Court  
of First Instance had a chance to comment on the subsequent application of its  
requirements   for   successful   co­ordination   laid   down   in   Airtours  it   cautioned  
against a dogmatic application of the test when it held that the issue is: 
  “   ..   the   assessment   of   the   risk   that   a   concentration   would   create  a  
collective dominant position and not, as in the context of the first part of the  
present plea, of the determination of the   existence  of a dominant position.”  
(Paragraph 249) It follows that in the context of a determination of a dominant  
position although the three conditions defined by the Court of First Instance in  
Airtours …which were inferred from a theoretical analysis of the concept of a  
collective dominant position, are indeed also necessary, they may, however,  
in   the   appropriate   circumstances,   be   established   indirectly   on   the   basis   of  
what may be a very mixed series of indicia and items of evidence relating to  
the   signs,   manifestation   and   phenomena   inherent   in   the   presence   of   a  
collective dominant position.” (Paragraph 251)

collective dominant position.” (Paragraph 251)
42] These prerequisites are useful therefore, not as a basis for determining what  
our own legal position on these issues should be, but to help as a method of  
analysing the theory of harm advanced in this case. 
43] The   challenge   to   would   be   co­ordinators   to   find   mechanisms   that   serve   to  
facilitate   the   reaching   of   agreement,   monitoring   compliance   and   punishing  
18  Op. cit.  at paragraph D.15.
19  US Department of Justice and Federal Trade Commission, “Commentary on the Horizontal  
Merger Guidelines”   March 2006, at  Page 19.
20  Case T­464/04  Independent Music Publishers and Labels Association (Impala) v.  
European Commission , judgment of 13 July 2006
14

those   who   cheat,   is   what   economists   sometimes   talk   of   the   as   the   ‘cartel  
problem’. In order to resolve the cartel problem, firms may utilise a variety of  
mechanisms. In this specific case, we are asked to see whether interlocking  
directorships,   between   competing   firms,   can   resolve,   at   least   some,   of   the  
cartel problem.
44] There is authority for this.
45] Cristina Caffara, an economist with CRA International, has suggested that links  
between  firms can  assist  information  exchanges  needed  for  agreement,  and  
additionally  provide  an opportunity for monitoring adherence,  because of  the  
speed and accuracy with which cheating can be detected.
“Having a minority share in B might provide A with information on B’s  
plans,   costs etc.  which   it  would  otherwise   not  have.   Clearly   this  will  
depend on issues such as board representation.”  21
46] The Organisation  for Economic  Co­operation and Development  (OECD)  in a  
paper on oligopoly notes:
“There are a host of ways falling short of actual ownership links which  
leading firms employ to make themselves more similar and transparent  
to rivals and simultaneously credibly commit themselves to a more co­
operative   relationship   with   them.   They   include:   cross   directorships,  
[further practices are then cited]….. To a greater or lesser degree all  
nine of the above listed practices could be justified as innocent means  
of   improving   efficiency   and   potentially   benefiting   consumers.  
Nevertheless, because of their effects on transparency and enhancing  
the ability to credibly commit to enhancing co­operation, they also raise  
the probability of co­ordinated interaction. “  22
47] According to the European Union’s horizontal merger guidelines:
“Co­ordinating   firms   may,   however,   find   other   ways   to   overcome  
problems   stemming   from   complex   economic   environments   short   of

problems   stemming   from   complex   economic   environments   short   of  
21  See Competition Memo: April 2003 “Minority shareholdings,” CRA International.
22 “ Oligopoly, Committee on Competition law and Policy,” October 1999, OECD 
15

market   division.   Publicly   available   key   information,   exchange   of  
information through trade associations, or information received through  
cross shareholdings  or participation in joint ventures may also help firms reach  
terms   of   co­ordination….   Structural   links   such   as   cross   shareholding     or  
participation in joint ventures may also help in aligning incentives among the  
coordinating  firms….   Cross  directorships , participation  in joint  ventures and  
similar arrangements may also make monitoring easier.” (Our emphasis)  23
48] From this literature, it would seem that cross­directorships provide at least two  
solutions to the cartel problem. Firstly, they provide a forum for the exchange of  
information in a setting conducive to an innocuous explanation. Secondly, they  
provide a highly efficient and expeditious mechanism for monitoring compliance  
with the terms of the co­ordination.
49] We now turn to the facts of this case in the light of this theoretical background.
50] The   Commission   argued   that   because   Anglo   American   was   permitted   to  
appoint one director on to the Exxaro board and one on to the Eyesizwe SPV  
board,   this   would   provide   an   opportunity   for   an   exchange   of   commercially  
sensitive information that would facilitate co­ordinated conduct in the   thermal  
coal market in South Africa. This is because Anglo American owns 100% of  
Anglo Coal a competitor of Exxaro. 
51] The   Commission   therefore   recommends   the   imposition   of   the   condition   to  
prohibit   Anglo   from   being   able   to   propose   a   director   at   either   Exxaro   or  
Eyesizwe SPV level, in order to close off this conduit of possible co­ordination.  
This, it argues, is a proportionate remedy because it eliminates some of the  
competition   concerns,   whilst   preserving   the   empowerment   objectives   of   the  
merging parties.
52] The merging parties vigorously opposed the imposition of the condition. They

52] The merging parties vigorously opposed the imposition of the condition. They  
contend that the merger would not give rise to a concern about co­ordinated  
effects   and   they   led   expert   testimony   in   support   of   this   contention.   As   an  
alternative   argument,   they   contended   that   the   merger   would   not   make   the  
23 “ Guidelines on the assessment of Horizontal mergers under the Council Regulation on the  
control of concentrations between undertakings”.  Official Journal of the European Union, page  
C31/10, 5 February 2004
16

possibility of co­ordinated effects any more likely than it was pre­merger, given  
that   cross   directorships   between   Eyesizwe,   as   it   was   then,   and   Anglo   and  
Ingwe exist. The merging parties led evidence that the cross directorships were  
innocuous   and   were   justified   on   commercial   grounds,   related   to   the  
empowerment ambitions of the deal.
53] One   of   the   difficulties   for   the   Commission   in   this   case   was,   to   express   it  
colloquially,   whether   the   merger   had   made   a   bad   situation   any   worse.   The  
Commission   has   not   been   that   confident   on   this   point.   This   emerges   in   its  
recommendation where it is stated:
“The Commission assumes this view on the basis that were there to  
have been a likelihood that Anglo American, Eyesizwe Coal and BHP  
Billiton   coordinated  their  conduct  on  the  affected  market  prior  to the  
proposed implementation of this merger transaction as a result of the  
prevalence of cross­directorships amongst them, the likelihood of such  
coordinated   market   conduct   being   sustained   post   merger   is   a  
reasonable likelihood.” 24
54] Unsurprisingly,   given   that   this   was   its   initial   stance,   the   Commission’s   legal  
argument   was   that   even   if   a   merger   did   not   of   itself   lead   to   a   substantial  
prevention and lessening of competition, if the merger perpetuated or sustained  
an   anticompetitive   structure,   this   was   sufficient   to   justify   the   imposition   of  
remedial conditions.
55] This has not been the manner in which we have interpreted the Act thus far.  
Granted, we have not yet been called upon to decide the matter definitively but  
we   do   not   find   that   this   occasion   justifies   a   departure   from   that   interpretive  
approach. 
56] The test of harm to be applied to this case is the first one we referred to earlier

56] The test of harm to be applied to this case is the first one we referred to earlier  
­ does the merger strengthen an existing co­ordination? (It does not seem on  
the facts that the second instance is of  application  here.) Because  we have  
found   that   the   present   merger   does   not   do   so,   and   indeed   appears   to   be  
weakening an existing co­ordination, assuming, it to be in existence, it is not  
24  See page 3 of the Commission recommendation.
17

necessary for us to decide the Commission’s point of law.
 
57] We now go on to explain why we have come to this conclusion.
Prior to the merger –
58] Anglo American directly or indirectly –
i.Held 11% of Eyesizwe; 
ii.Had the right to appoint one (1) director to the board of Eyesizwe;
iii.Held 66% of Kumba;
iv.Had the right to appoint five (5) directors to the board of Kumba;
59] Kumba was a company owning iron ore, coal and other mineral assets (base  
metals   and   heavy   minerals).     Eyesizwe   was   only   a   coal   company.   The  
Eyesizwe   board   provided   a   forum   for   Anglo,   Ingwe   and   Exxaro   directors   to  
meet.25
60] BHP Billiton, via its coal subsidiary Ingwe, directly or indirectly held –
i.Held 9 % of Eyesizwe; and
ii.Had the right to appoint one (1) director to the board of Eyesizwe.
Post merger ­ 
61] Anglo American directly or indirectly –
i.Holds 20.3% of Exxaro (17% directly and 3.3% indirectly);
ii.Appoints one (1) director to the board of Exxaro;
iii.Appoints one (1) director to the board of Eyesizwe SPV;
iv.Controls Kumba iron ore and indirectly the operating company SIOC;  
and
v.No   longer   controls   the   remaining   Kumba   businesses   now   part   of  
Exxaro.
62] Exxaro is a mineral company of which coal is only one business. The Exxaro  
board provides a forum for Anglo and Exxaro but not Ingwe directors to meet. 
25  By Exxaro directors we mean executive directors of Exxaro appointed by shareholders  
other than Anglo and Ingwe.
18

63] Ingwe –
i.Holds 9 % of Eyesizwe SPV which is an indirect interest of 2.75% in  
Exxaro;
ii.Appoints one (1) director to the board of Eyesizwe SPV; and
iii.Is not represented on the Exxaro board.
64] The   essential   differences   then   are   that   Anglo   has   a   reduced   holding   in   its  
erstwhile Kumba coal assets. It is reduced to having only one director at Exxaro  
level   and   another   at   the   SPV   level.   Ingwe,   once   represented   at   operational  
company level, is now relegated to shareholder status at Eyesizwe SPV level.  
The Anglo and Ingwe appointees still meet at a board, but this is now not at  
operational level, but in an investment company two steps removed from the  
operational company. It is not clear, but unlikely, that Exxaro coal executives  
would be represented at this shareholder level.
65] Exxaro   is   a   very   different   company   to   Eyesizwe.   Whereas   Eyesizwe   was   a  
dedicated coal company, Exxaro is a mineral company, with a coal division, but  
coal is by no means its most important asset. Indeed it would appear that coal  
is now a small part of its business. Of an enterprise value of R 24 billion the  
coal assets represent R 1, 6 billion. The most valuable asset of Exxaro is its  
20% stake in iron ore company SIOC (R3, 8 billion).
66] What are the implications of this for a post merger strategy of co­ordination?  
Assume for the moment in the Commission’s favour, that pre­merger, the board  
arrangement at Eyesizwe provided a legitimate meeting place for Anglo, Ingwe  
and Eyesizwe to meet, and hence, was a potential forum for co­ordination in  
some form. 
67] Leadership in such a forum is likely to have come from Anglo and Ingwe since  
Eyesizwe was their creation, formed out of these firms’ coal assets. However,  
and this is the most significant difference – Ingwe is no longer a party to this  
forum as it is now only represented at two removes from the Board and will

forum as it is now only represented at two removes from the Board and will  
according to the testimony, receive only shareholder information. According to  
the testimony of Mr Baum, Ingwe had wanted board representation, but that  
Anglo had resisted it. 26 This is probably the most significant fact in the merger.  
26  See transcript of 25 July 2006 at page 198­200.
19

Co­ordination if it is to be successful should at the very least involve Ingwe.  
Ingwe   once   part   of   a   forum   that   could   receive   information   and   monitor  
performance is now no longer party to this information except to the extent that  
shareholders are given information on the performance of Exxaro as a whole. 
68] In the second place, Anglo’s economic interest changes. It is less invested in  
coal than it was pre­merger with the sale of Kumba coal to Exxaro. 
69] Thirdly, Anglo’s economic interest in Exxaro is now changed to an investment  
in a broad based mineral company and not  a dedicated  coal company.  The  
type of executive who will be appointed to the Exxaro board will need to be a  
generalist   not   a   coal   industry   insider.   The   fact   that   Anglos’   nominee   to   the  
board of Exxaro is not to be Mr Shout, its existing nominee to Eyesizwe, who is  
also   on   the   Kumba   board,   but   Mr   Baum   is   an   indication   of   this.   While   this  
creates a structural difference that is more nuanced than its is definitive, it does  
predispose   this   to   be   a   board   where   information   flows   are   qualitatively   less  
detailed, immediate and transparent than on a company whose sole business  
is coal.
70] The reason why we have placed such emphasis on the structural differences  
pre  and  post   merger  is  that   we   are  not   in  a  position   to  accept   the  merging  
parties’ argument that there is no evidence of any existing co­ordination. The  
burden of the parties evidence in this regard was that co­ordination is highly  
unlikely,   as   the   international   market   is   not   susceptible   to   successful   co­
ordination by South African companies, their share of the market is too small,  
and the bulk of the domestic market for thermal coal (87%) is taken up by long  
term   contracts   with   Eskom   from   its   so   called   tied   mines,   where   pricing   is

regulated.   27  The balance of the domestic market is small,  according to the  
parties, and there are a large number of players who compete for opportunities  
here.     In   this   residual   domestic   market,   Stillman   argued   Anglo,   Exxaro   and  
Kumba   would   have   only   23%   of   the   market.   If   Ingwe   is   added   this   would  
constitute 26% of the residual domestic market. 28  This analysis may well be  
correct,   but   there   were   a   number   of   features   of   the   evidence,   which   were  
27  Tied mines are mines that are located next to the power station in question, and are the  
only ones logistically placed to effectively supply them.
28  See CRA table on page 61 of the Commission’s record .
20

curious, and we put it no higher than that, which the merging parties did not  
satisfactorily deal with. 
71] Minutes of board meetings evidence the level of information that comes before  
them,   and   includes   discussion   of   supply   availability,   prices,   how   firms   had  
performed against budget predictions, future strategy etc.  29 This is information  
normally useful to rivals in a commodity business. The merging parties did little  
to   provide   comfort   that   this   was   not   the   case   beyond   the   evidence   of   Dr  
Stillman who could do no more than provide the theoretical model for why it  
should not happen. It would have been useful to allay concerns if the merging  
parties had led one of the directors who sat on both the Eyesizwe and Anglo  
boards, or Ingwe. It would also have been useful to hear from someone who  
could explain remarks in the business plans that were, at the very best for the  
merging   parties,   ambiguous   on   the   possibility   of   existing   co­ordination. 30  It  
would  have  been  useful  to  hear from a  witness who  attended  the  Eyesizwe  
meeting, where its chief executive Mr Nkosi in the presence of the Anglo and  
Ingwe nominees, lamented the fact that there was an oversupply of A grade  
coal, whilst discussing the marketing report serving before the board. 31 Whilst  
Dr Stillman made a valiant attempt to interpret them favourably to the merging  
parties, they were not his documents and he could provide no more light on  
them than we could ourselves.
72] This is also an industry where there is a high degree of co­operation between  
rival firms. The documents are filled with references to joint ventures that exist  
or are proposed by all the major players. Various players in the industry are  
also shareholders in the Richards Bay Coal terminal (“RBCT”), access to which  
is crucial for exports. Since the RBCT is a scarce resource the manner in which

is crucial for exports. Since the RBCT is a scarce resource the manner in which  
29  See by way of example the Board minutes of Eyesizwe dated 21 October 2004 where the  
Business plan is discussed, and present are Mr. Shout (Anglo American nominee) and Mr.  
Seedat (Ingwe nominee). At page 1192­1194 of the Commission’s record.
30  In one business plan Eyesizwe notes that its  “additional growth opportunities are seen to  
be in the arena of collaboration with other SA based players, assisting other budding BEE  
mining companies taking a significant equity stake in them to reduce the threat of competition,  
identifying at an early stage companies that could be a threat and collaborate with them, thus  
benefiting Eyesizwe. Target bigger mining industry players that have coal reserves, resources  
and  proximity   to  Eyesizwe’s   reserves,  resources   for   joint  development  of  mining   and  then  
target   export   markets   and   target   downstream   opportunities.”   See   page   1899   of   the  
Commission’s record.
31  See Commission’s record at page 1223. Shout is present for Anglo and Drier for Ingwe.
21

the   parties   allocate   it,   could   serve   a   variety   of   functions   in   facilitating   co­
ordination.32  Whilst   joint   ventures   are   not   unusual   in   mining   for   various  
logistical   reasons,   one   should   not   be   complacent   about   them   either   from   a  
competition perspective. As Posner J a leading United States judge remarked  
in  Hospital Corporation of America v. FTC,  “a market in which competitors are  
unusually disposed to co­operate is a market prone to collusion”.  33
73] It is for this reason that we have assumed that co­ordination exists, and we  
have asked whether the merger enhances the possibility of co­ordination i.e.  
scenario   one   that   we   referred   to   earlier   in   our   discussion   of   the   theoretical  
issues. Since we answer that question in the negative, it is not necessary for us  
to   examine   the   prior   assumption   in   any   further   detail.   If   the   answer   to   that  
question were in the affirmative, we would have called for more evidence on  
the question of whether there was a pre­existing co­ordination and this would  
unavoidably have prolonged the hearing.
74] Thus to the extent that co­ordination may have occurred or been possible pre­
merger,   it   is   less   likely   post   merger.   If   co­ordination   is   taking   place   in   this  
industry, and we reiterate that we are in no position to comment on whether it  
is, then the structure resulting from the merger does little to further facilitate it,  
and   indeed,   in   the   respects   that   we   have   identified,   inhibits   rather   than  
promotes it.
75] We   have   also   examined   in   detail   through   the   discovered   record   and   the  
evidence   of   Mr   Baum,   the   rationale   for   the   merger.   We   have   previously  
cautioned against placing undue weight on the rationale for the merger: 
“In the ordinary course, merger analysis does not draw heavily on the

“In the ordinary course, merger analysis does not draw heavily on the  
parties’ stated rationale for the merger. This usually amounts to little  
more than a statement of intent and is generally expressed in anodyne  
terms   that   do   little   to   advance   understanding   of   the   competition  
implications   of   a   merger   transaction.   In   this   instance,   however,   it   is  
instructive to juxtapose the stated rationale with the record”. 34 
32  See Commission’s record at page 1189 as an example where Eyesizwe discusses  
approaching another firm for an additional allocation at RBCT.
33  807 F.2d 1381, United States Court of Appeals, Seventh Circuit, 1986. 
34  See  Sasol Limited and others and Engen Ltd and Others , Case number 101/LM/Dec04  
22

76] A similar sentiment is expressed by Areeda and Hovenkamp:
“Merger  inquiry   is   objective   it   rarely   or  never  considers   the  merging  
firm’s manifested subjective intentions. Firms are assumed to be profit  
maximizers within whatever environment they find themselves.”  35
77] In  this   case,   however   we  have   resorted   to  the  rationale   in   order  to  test   the  
veracity of the parties’ contentions that the interlocking directorships are not to  
promote   an   anticompetitive   purpose.   We   are   satisfied   that   in   this   respect  
Anglo’s rationale for wanting representation on the board of a company that  
has some interests rival to its own, is driven by a series of considerations that  
can   be   justified   on   grounds   that   have   nothing   to   do   with   an   attempt   to   co­
ordinate the respective firms behaviour.  These have been fully captured earlier  
in our section on the rationale for the merger and do not need to be repeated  
here. 
Conclusion on co­ordinated effects
78] Given this finding it is not necessary for us to decide the point of law raised by  
the Commission . We have decided that even assuming the existing interlocking  
directorships between Anglo, Ingwe and Eyesizwe have created a mechanism  
for co­ordination, the merger does not meet the test required of strengthening  
the existing co­ordination. To the contrary, the merger inhibits this possibility,  
because   it   complicates   the   possibilities   for   the   exchange   of   information   and  
monitoring, and it changes the incentives of all the firms who may have been  
party to any pre­existing co­ordination.  
Undertakings 
paragraph 128 page 49.
35  See  Areeda and Hovenkamp Fundamentals of Antitrust Law 3 rd Edition  9 – 44.
23

79] This   merger   might   have   been   cleared   far   more   expeditiously   if   the   merging  
parties had shown the same pragmatism during their first interactions with the  
Commission that Mr Baum demonstrated in the course of his testimony during  
the hearing. The panel, endeavouring to see if a via media could be found that  
would meet the Commission’s competition concerns in a manner that would still  
allow Anglo representation on the Exxaro board, explored various possibilities  
for a condition to be imposed on the merger by way of an undertaking from  
Anglo. Mr Baum, to his credit, showed a willingness to do so. We invited the  
merging parties and the Commission at the end of the hearing to see if they  
could come up with an agreed condition.
80] Regrettably,   that   did   not   happen   and   therefore   we   have   had   to   decide   the  
matter in the absence of an agreed undertaking, which on the facts of this case,  
ought not to have been difficult to reach.  Whilst merging parties are of course  
under no obligation to give undertakings that they believe are not warranted,  
they cannot complain if this leads to hearings being prolonged. 
81] The Commission is rightly concerned about the competition problems posed by  
interlocking directorships between rival firms. In the United States, this is illegal  
per se. 36 The courts there have explained the reason for this measure was,  
“to nip in the bud incipient violations of the antitrust laws by removing  
the                     opportunity   or   temptation   to   such   violations   through  
interlocking directorates”  37
82] The   Commission’s   job   is   to   do   precisely   this.   While   ultimately   we   have   not  
found   in   its   favour   we   are   satisfied   that   the   issue   absent   a   satisfactory  
undertaking from the merging parties, justified proper scrutiny. 
PUBLIC INTEREST
36  See Section 8 of the Clayton Act of the United States where interlocks between

36  See Section 8 of the Clayton Act of the United States where interlocks between  
competitors   over  a  threshold   are   illegal   per  se   unless   the   firms   fit   into   an   exempt  
category. In ours it is not illegal, although the legislature’s disapprobation is expressed  
in section 4(2) of the Act, where for the purpose of a horizontal restrictive practice  
case,  firms are rebuttably presumed  to  have entered into  an agreement  to  restrict  
competition, if they have at least one director or a substantial shareholder in common.  
37  United States v Sears Roebuck & Co , 111 F. Supp.614, 616 (SDNY 1953)
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83] During   the   hearing,   Mr   Reint   Dykema   from   Solidarity   Union   and   Mr   Jeffrey  
Magida from NUM made submissions relating to   inter alia   the participation of  
employees   in   the   Employee   share   option   schemes.   The   merging   parties  
however,   confirmed   that   negotiations   regarding   ESOP’s   in   both   SIOC   and  
Exxaro were ongoing and that undertakings in respect of these ESOP’s were  
still being respected. 
CONCLUSION
84] Based   on   the   assessment   above,   we   find   that   the   merger   is   unlikely   to  
substantially prevent or lessen competition in the relevant market. There are no  
significant  public  interest   issues  and  we  accordingly  approve  the  transaction  
without conditions.
____________________
N Manoim 
Y Carrim and U Bhoola concurring
Tribunal Researchers:  M 
Murugan­Modise and R Kariga
For the merging parties: Adv. D Unterhalter SC and Adv. J Wilson instructed by  
Webber Wentzel Bowens 
For the Commission: Adv. J Gauntlett SC and Adv. H Shozi instructed by the 
Competition Commission (TM Kekana ­ Mergers &  
Acquisitions)
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