Main Street No 188 (Pty) Ltd and Mondi Limited's Newsprint Business (22/LM/Apr04) [2004] ZACT 34 (17 May 2004)

75 Reportability
Competition Law

Brief Summary

Competition — Merger approval — Main Street No 188 (Pty) Ltd and Mondi Limited’s Newsprint Business — Competition Tribunal approves merger aimed at enhancing black economic empowerment — No substantial lessening of competition or significant public interest concerns identified — Merger unconditionally approved.

Comprehensive Summary

Summary of Judgment


1. Introduction


The matter concerned large merger proceedings before the Competition Tribunal of South Africa, culminating in the Tribunal’s issuance of a Merger Clearance Certificate approving the transaction. The Tribunal’s written reasons for decision followed the earlier issuance of the clearance certificate.


The primary acquiring firm was Main Street No 188 (Pty) Ltd (referred to in the decision as “Newco”), a special purpose vehicle jointly controlled by Mondi Limited and Leopont 501 Properties (Pty) Ltd. The primary target firm was Mondi Limited’s Newsprint Business, operating at the Merebank Mill in Durban and forming part of Mondi’s Paper division.


In terms of the procedural history, the Tribunal issued the Merger Clearance Certificate on 5 May 2004, and the reasons were delivered thereafter (dated 17 May 2004). The Tribunal recorded that it agreed with the Competition Commission’s recommendation that the transaction be unconditionally approved.


The general subject-matter of the dispute was whether the sale, resulting in joint control of the Newsprint Business by Mondi and MCI Resources (through the acquisition vehicle), would lead to a substantial lessening of competition, and whether any public interest considerations arose from the transaction.


2. Material Facts


Newco was established as a special purpose vehicle to acquire Mondi’s Newsprint Business as a going concern and had not previously traded. Newco was jointly controlled post-transaction by Mondi (58%) and Leopont (42%). Leopont was itself a new company and had not traded before. Leopont was wholly owned by MCI Resources (Pty) Ltd, which was wholly owned by Millennium Consolidated Investments (Pty) Ltd (MCI). The decision set out MCI’s shareholding composition (including individuals, management, a community trust, and financial institutions), as part of the description of control and ownership.


Mondi Limited, a public company ultimately wholly owned by Anglo American Plc, operated internationally in pulp, paper, board, and timber through multiple divisions. The Newsprint Business to be acquired produced mechanical papers, including newsprint and telephone directory paper, at Mondi’s Merebank Mill in Durban.


The transaction was implemented through a Sale of Business Agreement under which Newco would purchase the Newsprint Business from Mondi as a going concern. The transaction was subject to specified suspensive conditions, including the conclusion of a Forest Lease Agreement, a Shared Services Agreement, and a Shareholders Agreement.


The Tribunal recorded that there was no horizontal overlap between the activities of the acquiring-side firms (Leopont and MCI Resources) and those of the Newsprint Business, because the acquiring-side firms did not participate in the same or related markets as the target business. This absence of overlap was treated as a material feature of the competitive assessment.


On the vertical dimension, the Tribunal treated it as material that the Newsprint Business had previously been carried on as part of Mondi’s Paper division and that, even after the sale, both Mondi’s Paper Business and the Newsprint Business would continue to be carried on at the Merebank site. Mondi provided certain services to the Newsprint Business before the transaction, and the Tribunal accepted that a vertical relationship therefore existed between Mondi and the target business. The Tribunal further accepted that this relationship would continue post-merger in terms of the concluded Shared Services Agreement, under which Mondi would provide services to Newco.


At the hearing, a Mondi representative (the Secretary of Mondi) explained that Mondi’s support would include functions such as financial management, account management, and common procurement, described as a continuation of existing arrangements. It was also stated that nothing precluded Newco from procuring raw materials from sources other than Mondi, although it was considered cost-effective for the businesses to share infrastructure. The Tribunal relied on this information in assessing whether the merger would change the vertical relationship in a competition-relevant way.


As to public interest, the Tribunal treated as material the fact that the transaction would increase the ownership stakes of historically disadvantaged persons, thereby introducing a new black economic empowerment participant into the newsprint industry.


3. Legal Issues


The central legal questions were whether the proposed large merger would lead to a substantial lessening of competition and whether any public interest concerns arose that would warrant conditions or prohibition rather than approval.


The dispute required the Tribunal to apply merger control standards to the described facts, focusing on the application of law to fact rather than resolving contested factual disputes. In particular, the competitive assessment turned on whether the transaction created or strengthened horizontal or vertical competitive concerns, and whether the post-merger structure enhanced the pre-existing vertical relationship in a manner relevant to competition.


In addition, the Tribunal was required to make an evaluative assessment concerning public interest, specifically the effect of the transaction on the participation of historically disadvantaged persons in ownership within the affected industry.


4. Court’s Reasoning


The Tribunal’s reasoning proceeded from the structure of the merger and the nature of the parties’ activities. It treated the absence of a horizontal overlap as significant, recording expressly that Leopont and MCI Resources did not participate in the same or related markets as the Newsprint Business. On that basis, the Tribunal did not identify competition concerns arising from an increase in concentration through the combination of existing competing activities.


The Tribunal then considered the asserted vertical relationship between Mondi and the Newsprint Business. It accepted that Mondi had been providing services to the Newsprint Business while it was part of Mondi’s Paper division, and that after the sale Mondi would continue to provide services to Newco under the Shared Services Agreement. The Tribunal examined the extent of this continuing relationship through the hearing evidence describing support functions and shared procurement.


On the basis of that information, the Tribunal reached an evaluative conclusion that the transaction did not create any further vertical relationships and did not enhance the existing vertical relationship. The continuing provision of services was characterised as a continuation of the status quo, coupled with the understanding that Newco was not precluded from sourcing inputs elsewhere, even if shared infrastructure was regarded as cost-effective.


Turning to public interest, the Tribunal treated the introduction of increased ownership by historically disadvantaged persons as a positive factor, noting that the transaction would introduce a new black economic empowerment player into the newsprint industry. The Tribunal stated that there were no significant public interest concerns, indicating that it identified no countervailing public interest harm requiring conditions.


Synthesising these findings, the Tribunal concluded that the merger would not lead to a substantial lessening of competition, and that unconditional approval was warranted, consistent with the Commission’s recommendation.


5. Outcome and Relief


The Tribunal approved the merger unconditionally and issued a Merger Clearance Certificate on 5 May 2004, with written reasons dated 17 May 2004.


No conditions were imposed on the transaction. The decision, as provided, did not record any costs order.


Cases Cited


No cases were cited in the provided judgment.


Legislation Cited


No legislation was expressly cited in the provided judgment.


Rules of Court Cited


No rules of court were cited in the provided judgment.


Held


The Tribunal held that the transaction would not lead to a substantial lessening of competition, given the absence of horizontal overlap and the finding that the merger neither created new vertical relationships nor enhanced the existing vertical relationship between Mondi and the Newsprint Business.


The Tribunal further held that there were no significant public interest concerns, and it treated the increased participation of historically disadvantaged persons in ownership as a relevant public interest consideration supporting approval.


On these bases, the Tribunal agreed with the Competition Commission’s recommendation and approved the merger without conditions.


LEGAL PRINCIPLES


In assessing a large merger, the Tribunal applied the principle that approval depends on whether the transaction is likely to result in a substantial lessening of competition, assessed with reference to the competitive structure and relationships implicated by the transaction, including horizontal overlap and vertical relationships.


Where a target business is carved out of an existing corporate division and continues to rely on services historically provided within the corporate group, the Tribunal treated it as necessary to evaluate whether post-merger arrangements create or enhance vertical relationships in a manner relevant to competition. On the facts presented, the continuation of shared services and infrastructure was treated as a continuation of existing arrangements rather than an enhancement of vertical competitive concerns.


The Tribunal also applied the principle that merger approval requires consideration of public interest factors, and it accepted that increased ownership by historically disadvantaged persons and the introduction of a black economic empowerment participant into an industry may be treated as a relevant public interest consideration when determining whether the merger raises public interest concerns warranting intervention or conditions.

COMPETITION TRIBUNAL 
REPUBLIC OF SOUTH AFRICA
Case no.: 22/LM/Apr04 
In the large merger between: 
Main Street No 188 (Pty) Ltd
And
Mondi Limited’s Newsprint Business
Reasons for Decision
Approval
1. On 5 May 2004 the Competition Tribunal issued a Merger Clearance Certificate approving  
the   transaction   between   Main   Street   No   188   (Pty)   Ltd   and   Mondi   Limited’s   Newsprint  
Business. The reasons for this decision follow. 
The Parties 
2. The primary acquiring firm is Main Street No 188 (Pty) Ltd (“Newco”), a special purpose  
vehicle which is jointly controlled by Mondi Limited (58%) and Leopont 501 Properties (Pty)  
Ltd (42%). 
3. Mondi   Limited   (“Mondi”),   a   public   company,   is   ultimately   wholly   owned   by   Anglo  
American Plc. Mondi is divided into various divisions namely: Mondi Paper, Mondi Recycling,  
Mondi Cartonboard, Mondipak, Mondi Kraft and Mondi Forests. 
4. Leopont is a wholly owned subsidiary of MCI Resources (Pty) Ltd (“MCI Resources”),  
which in turn, is a wholly owned subsidiary of Millennium Consolidated Investments (Pty) Ltd  
(“MCI”). MCI’s shareholding is comprised as follows: Cyril Ramaphosa (30%), James Motlasi  
(10%), Management (25%), Community Trust (5%), Investec (15%) and Standard Bank (15%).
5. The   primary   target   firm   is   the   “Newsprint   Business”   of   Mondi   Limited.   The   Newsprint  
Business is part of Mondi’s Paper division and conducts its business at Merebank Mill in  
Durban.
The Transaction
6. The parties have concluded a Sale of Business Agreement in terms of which, Newco will

purchase   the   Newsprint   Business   as   a   going   concern   from   Mondi.   The   effect   of   the  
transaction is that post merger, MCI Resources and Mondi will jointly control the Newsprint  
Business.
7. The   transaction   is   subject   to   certain   suspensive   conditions   which   include   inter   alia   the 
conclusion of a Forest Lease Agreement, a Shared Services Agreement and a Shareholders  
Agreement. 
Rationale for the Transaction
8. According to the parties, Mondi wishes to introduce black economic empowerment into its  
South African business and plans to utilize MCI’s business influence to grow the Newsprint  
Business. The transaction will also allow MCI to enter the paper and pulp industry.
The Parties’ Activities
9. Newco   is   a   special   purpose   vehicle   established   to   acquire   the   target   firm   from   Mondi.  
Newco has not traded previously. Leopont is a new company and has not traded before.
10. MCI Resources is a multi­commodity mining house with equity interest in Kangra Coal (Pty)  
Ltd   and   Barbeton   Mines   (Pty)   Ltd,   which   are   involved   in   coal   mining   and   gold   mining,  
respectively.     MCI   is   an   investment   company   involved   in   mining   property,   through   MCI  
Properties   (Pty)   Ltd   and   financial   services   through   its   private   equity   fund,   MCI   Value  
Partners Fund I.
11. Mondi is an international pulp, paper, board and timber manufacturer based in South  
Africa, supplying markets worldwide. Mondi’s divisions are active in the following areas: 
Mondi Paper  Paper manufacturing 
Mondi Recycling   Sources and supplies waste paper
Mondi Cartonboard  Produces folding boxboard for packaging and industrial markets
Mondi Pak  Produces corrugated packaging for agricultural and industrial  
markets
Mondi Kraft  Produces pulp paper and woodchips
Mondi Forests  Owns, manages and leases forests as well as grows trees for their  
processing plants

processing plants
12. The Newsprint Business is part of Mondi Paper, the paper making division of Mondi and  
produces mechanical papers (newsprint and telephone directory paper) at its Merebank Mill.
13 There is no overlap in the activities of the merging entities as Leopont and MCI  
Resources do not participate in the same or related markets as the Newsprint Business.
Impact on competition
Vertical Integration
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14. The Newsprint Business is currently carried on as part of the Paper division of Mondi. In  
terms of the Sale of Business Agreement, Newco will acquire the Newsprint Business from  
Mondi. Following the sale, Mondi will continue to conduct its Paper Business, with Newco  
carrying on the Newsprint Business. Both businesses will be carried on at the Merebank  
Site. 
15. Mondi currently provides certain services to the Newsprint Business. A vertical relationship  
therefore   exists   between   Mondi   and   the   target   firm.   According   to   a   Shared   Services  
Agreement, which the parties have concluded, this vertical relationship will continue to exist,  
post merger, as Mondi will provide these services to Newco.  
16. During the hearing the parties were questioned on the extent of the post merger relationship  
between Newco and Mondi. According to Mr. Phillip Laubscher, Secretary of Mondi, Mondi  
would   provide   support   and   assistance   to   Newco   in   the   form   of   inter   alia   financial  
management, account management and common procurement.  1 Mr. Laubscher stated that  
this   would   be   a   continuation   of   the   current   arrangement   (which   Mondi   has   with   the  
Newsprint   Business),   so   that   Newco   “…wouldn’t   have   to   set   up   its   own,   for   instance,  
procurement of services and raw materials from third parties, but [could] do so through the  
offices of Mondi Limited.” 2 However, he added that although nothing precluded Newco from  
procuring raw materials from sources other than Mondi, “…it [made] cost effective sense for  
the businesses to share infrastructure…” 3
16. Based on the information above, we find that the transaction neither creates any further  
vertical relationships nor does it enhance the existing vertical relationship.
Public Interest
17. Furthermore, the transaction increases the ownership stakes of historically disadvantaged

17. Furthermore, the transaction increases the ownership stakes of historically disadvantaged  
persons   and   therefore   introduces   a   new   black   economic   empowerment   player   into   the  
Newsprint industry. 
Conclusion
18. We conclude that the merger will not lead to a substantial lessening of competition and there  
are no significant public interest concerns.     Accordingly, we agree with the Commission’s  
recommendation that the transaction be unconditionally approved.
_______________               17 May 2004
Norman Manoim   Date
1  At page 2­3 of the Transcript of hearing held on 5 May 2004.
2  Ibid at page 3 
3  ibid at page 4 
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Concurring: Thandi Orleyn and Urmila Bhoola  
For the merging parties:  Nkonzo Hlatshwayo and Janine Turner (Webber Wentzel Bowens)
For the Commission:  Maarten Van Hoven and Elvis Ramafamba (Mergers and  
Acquisitions)
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