Cool Ideas 262 (Pty) Limited and Crossroads (Pty) Ltd and Others (73/LM/Dec03) [2004] ZACT 9 (4 February 2004)

70 Reportability
Competition Law

Brief Summary

Competition Law — Merger Approval — Unconditional approval of merger between Cool Ideas 262 (Pty) Ltd and Crossroads (Pty) Ltd — Cool Ideas, a dormant company, acquires Crossroads and its subsidiaries through a management buy-out — No overlap in activities between merging parties, with no vertical integration concerns — Public interest considerations indicate no adverse impact on employment — Merger unlikely to substantially lessen or prevent competition in relevant markets, leading to unconditional approval by the Competition Tribunal.

COMPETITION TRIBUNAL
REPUBLIC OF SOUTH AFRICA
                                                                                     Case No.: 73/LM/Dec03
In the larger merger between:
Cool Ideas 262 (Pty) Limited 
and 
Crossroads (Pty) Ltd and others 
                                            Reasons for decision
Approval
1. On 21 January 2004, the Competition Tribunal issued a Merger Clearance  
Certificate   approving   unconditionally   the   merger   between   Cool   Ideas   252  
(Pty)   Ltd   (“Cool   Ideas”)   and   Crossroads   Distribution   (Pty)   Ltd  
(“Crossroads”)   as   well   as   its   subsidiaries.   The   reasons   for   our   decision  
follow.
The parties
2.  The primary acquiring firm is  Cool Ideas , a dormant company, which has to  
date, not traded. 
3.   The   primary   target   firm   is   Crossroads   and   its   nine   subsidiaries. 1 
Communtiy   Investments   Holdings,   Crossroad   Distribution   Group   and  
Crossroads Holdings hold the target firm. 
Merger transaction
Structure 
4. The proposed transaction basically entails a management buy­out where  
the primary acquiring firm acquires:
­ the business comprising of assets and certain liabilities in Crossroads;
­ all shares in and claims on loan account against Cross Country, Cross  
1  Its subsidiaries comprise Cool Ideas 264 (Pty) Ltd, Cross Country Express (Pty) Ltd, Crosscape  
Express (Pty) Ltd, Independent Express (Pty) Ltd, Jowells Cape Transport (Pty) Ltd, Jowells Garage &  
Transport (Pty) Ltd, Namakwaland Lugdiens (Pty) Ltd, Skynet Worldwide Express (Pty) Ltd, and  
United Parcel Services (Pty) Ltd.

Cape,   Independent   Express,   Jowells   Cape,   Jowells   Garage,  
Namakwaland, Skynet and United Parcel (“the subsidiaries”).
­ 75% of the shares in and claims on loan account against Cool Ideas  
264; and
­ all   Crossroads   shares   in   and   claims   on   loan   accounts   against  
Crossroads Distribution Properties (Pty) Ltd and in other businesses in
       neighbouring countries 2.
5. On completion of this transaction, the merged entity will be owned as to  
60% by Tresso Trading 607 (Pty) Ltd (“Tresso”) 3  and the remaining 40% by  
Nedcor   Investments   (Pty)   Ltd.   It   is   envisaged   in   the   parties’   shareholders  
agreement that Tresso Trading and Nedcor Investments will jointly control the  
merged entity. The shareholding in Tresso is held as to 58,34% by Lorpez  
Developments   (Pty)   Ltd   (“Lorpez   Developments”) 4  and   as   to   41,66%   by   a  
consortium   comprised   of   a   number   of   individuals,   i.e.   the   existing  
management of Crossroads 5. 
Rationale  
6. The rationale is two­fold: 
Firstly, the parties seek through this transaction to afford certain shareholders  
the opportunity to exit their investments in Crossroads. 
Secondly, to allow the existing management together with the black economic  
empowerment shareholders in the target firms to increase their shareholding  
in Crossroads, and avoid the business of Crossroads being disposed of in its  
entirety.
Activities of the parties
7.   Cool Ideas   is a dormant company and has not traded as yet. Similarly,  
Tresso is dormant and has to date not traded. 
8.  Nedcor Investments  is an investment holding company for all investments  
made by the private equity division of the Capital Markets Division of Nedbank  
Corporate. 
2  They are Stuarts Transport Botswana (Pty) Ltd, Stuarts Transport (Namibia) (Pty) Ltd, Jowells  
Transport (Namibia) (Pty) Ltd and Trek Transport (Pty) Ltd. 
3  According to the parties, Tresso is indirectly controlled by Community Investments Holdings, which

holds the entire issued share capital in Lorpez Developments (see page 303 of the record).
4  The parties state that Lorpez Developments is a wholly owned subsidiary of Community Investments  
Holdings (Pty) Ltd, which is a broad based black empowerment company that is wholly owned by  
trusts, the beneficiaries of which are previously disadvantaged individuals.
5  See page 597 of the record.
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9. Apart form their proposed shareholding in the primary acquiring firm,  
Tresso and Nedcor Investments do not sell or provide any product/s or  
services identical to that of the primary target firms (as discussed hereunder). 
Neither do they have direct or indirect control over any firms in the Republic of  
South Africa in the courier, transport, logistics and motor industries. 6
The primary target firms
10.   Crossroads  is an all service offering company comprised of   four main  
divisions  7involved in the courier, transport, logistics and motor industries.  
 Skynet Worldwide Express      is involved in the courier business in both  
national and international markets.
 Crosscape   Express      is   involved   in   express   road   freight   distribution  
business.
 The  Full Truckload Division  operates a heavy freight transport business  
under   the   trade   names   of   Cool   Ideas   264,   Jowells   Transport   and  
Stuarts Transport. 
 The  Motor Division  operates a new and used vehicle and vehicle parts  
sale business in the Northern Cape and Southern Namibia.
The relevant market
11. In its analysis of the relevant product market, the Commission found that  
no product overlap exists between the products or services provided by Cool  
Ideas   and   Crossroads.   As   indicated   above,   Cool   Ideas   and   Tresso   are  
dormant companies, which have not yet traded. Similarly, Nedcor stated that it  
does not have any direct or indirect control over any firms in the Republic of  
South Africa in the courier, transport, logistics and motor industries. 
12. For this reason the Commission did not consider it necessary to define  
what   the   relevant   markets   were.   In   the   parties’   view,   the   relevant   product  
markets   are   the   courier,   express   road   freight,   heavy   freight   transport,   and  
motor sales and parts. 
Competitive effect of this transaction  
13. It appears from the above that no overlap exists between the activities of

13. It appears from the above that no overlap exists between the activities of  
the merging parties. Similarly, no vertical integration concerns arise from this  
transaction. 
Public interest considerations
14. According to the parties, no impact on employment is envisaged thereof.  
In addition, the trade unions at the primary target firms have given this merger  
6  See page 608 of the record). 
7  The parties indicated at the hearing that these four businesses would continue to be run as a group.
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a go ahead.
Conclusion
15.   Based   upon   the   above   findings,   we   conclude   that   this   transaction   is  
unlikely to substantially lessen or prevent competition in any of the relevant  
markets, and accordingly approve it unconditionally. 
______________                                                                     04 February 2004
D. Lewis                                                                                            DATE
Concurring: N. Manoim, P. Maponya
For the merging parties:   Mr   Craig   Roelofsz   and   P.   Botha,   Fluxmans  
Attorneys. 
For the Commission:  Mr Horace Shozi assisted by Ms. Lizel Blignaut,  
Competition Commission
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