Momentum Property Investments (Pty) Ltd and Bonatla Property Holdings Limited (34/LM/Jul03) [2003] ZACT 50 (25 September 2003)

78 Reportability
Competition Law

Brief Summary

Competition Law — Merger Approval — Merger between Momentum Property Investments (Pty) Ltd and Bonatla Property Holdings Limited — The Competition Tribunal approved the merger involving the acquisition of 34 properties by MPI from Bonatla, establishing a collective investment scheme regulated under the CIS Act — The Tribunal assessed the competitive effects of the merger, noting overlaps in the Grade B office and light industrial property markets — Despite a combined market share of 33.95% in the Midrand area, the Tribunal concluded that significant competitive pressures from surrounding areas would mitigate concerns of substantial lessening of competition — No public interest issues were identified, leading to unconditional approval of the merger.

Comprehensive Summary

Summary of Judgment


1. Introduction


The proceedings were large merger proceedings before the Competition Tribunal of South Africa, culminating in the issuance of a Merger Clearance Certificate.


The primary acquiring firm was Momentum Property Investments (Pty) Ltd (MPI), described as comprising the property portfolio of the Momentum Group Limited, which in turn formed part of the FirstRand Group. The primary target firm was Bonatla Property Holdings Limited (Bonatla), a listed property holding company.


The Competition Tribunal issued the merger clearance certificate on 20 August 2003, approving the merger unconditionally in terms of section 16(2)(a) of the Competition Act 89 of 1998 (as amended). The written reasons for decision were furnished thereafter and are dated 25 September 2003. The Tribunal’s reasons reflect that the Competition Commission had investigated the merger and furnished findings to which the Tribunal ultimately aligned itself.


The dispute concerned the competitive effects of a transaction under which Bonatla would dispose of a portfolio of 34 office, industrial, and retail properties to MPI (or to a nominee structure), and whether the transaction would materially affect competition in the relevant property letting markets and whether any public interest factors weighed against approval.


2. Material Facts


MPI was identified as the acquiring firm associated with the property portfolio of the Momentum Group, within the broader FirstRand Group. Bonatla was identified as the target firm, and the transaction contemplated that 34 properties owned by Bonatla and its subsidiaries would be acquired by MPI.


A central feature of the transaction was that it would result in the establishment of a listed collective investment scheme in property (the CIS Trust), regulated under the Collective Investment Schemes Control Act 45 of 2002. The CIS Trust would be listed, would be managed by a management company appointed under the CIS regulatory framework, and would have trustees initially appointed by MPI and approved by the Financial Services Board (FSB). The parties stated that the management company would make decisions in the best interests of fund members and not in coordination with the FirstRand group, while the trustees would oversee management in accordance with the CIS Act.


The Tribunal recorded that the target properties would be acquired by MPI or by the CIS Trust as MPI’s nominee, and that MPI would initially hold a majority of the participatory interests in the CIS Trust and be entitled to appoint trustees. The parties contended, however, that this structure would not result in the FirstRand group exercising unfettered control over the target properties, as the properties would be managed on behalf of participatory interest holders under the CIS regulatory scheme.


It was accepted that the only material overlap between the parties’ activities lay in the property market, and for the Tribunal’s purposes this overlap occurred between Bonatla’s properties and the Momentum property portfolio (as managed within the acquiring group). While other divisions within FirstRand (including those associated with FNB) owned properties, the Tribunal recorded that there were no geographic overlaps between those properties and the Bonatla and Momentum portfolios relevant to the assessment.


On the product dimension, the Tribunal accepted that distinct markets exist for different property types and quality categories, and focused on office space and industrial properties because those were the categories in which overlap arose. For office properties, the Tribunal referred to the SAPOA office vacancy survey classification (grades P, A, B, and C) and limited the analysis to Grade B office blocks, noting that differences in quality and finishing are reflected in distinct rental levels. The Tribunal recorded that the Commission had concluded that the different grades constitute distinct product markets.


For industrial property, the Tribunal recorded the parties’ submission that there are grade categories analogous to offices, and also a “Rode classification” differentiating prime and secondary space, but noted that the parties had not used that method to determine overlap. The Tribunal recorded the Commission’s view (shared by SAPOA, industry participants, and Investment Property Databank South Africa (Pty) Ltd) that the different sub-classifications fall within different product markets. On the approach applied in this merger, overlap was identified in Grade B office blocks and light industrial properties.


On the geographic dimension, the Tribunal accepted the approach that market participants group areas into nodes, and that these nodes compete internally with sufficiently close rentals to warrant treatment as relevant geographic markets for the merger assessment. The Tribunal recorded that both the parties and the Commission followed this approach and that it was consistent with the Commission’s prior evaluation of property markets.


Applying that node-based approach, the Tribunal recorded that the relevant overlap nodes were Midrand in the office market and, in the industrial market, nodes described as North West, North and East Gauteng, South Gauteng and M2 Strip, Pretoria Environs, and certain areas in KwaZulu-Natal.


On market shares, the Tribunal recorded that in the Midrand Grade B office node Bonatla held 15.63% and MPI held 18.32%, resulting in a combined post-merger share of 33.95%. For light industrial property in the identified areas, the combined market shares for the overlapping properties ranged from 0.6% to 11.2%. The Tribunal further recorded that the parties contended the merged entity would face competition from other property funds in those areas.


As to public interest considerations, the Tribunal recorded that the parties stated there would be no effect on employment. It noted that MPI’s properties were managed by RMB Properties and that MPI engaged no employees to manage its property portfolio, and that Bonatla had no employees.


3. Legal Issues


The central legal questions were whether the transaction was likely to result in a substantial lessening of competition in any relevant market and whether any public interest considerations weighed against approval, as assessed under the Competition Act 89 of 1998 (as amended) and the Tribunal’s merger control mandate.


The determination involved primarily the application of law to fact, including the identification of appropriate relevant product markets (including whether segmentation by property grades and categories was appropriate), the delineation of the relevant geographic markets (through industry “nodes”), and the competitive assessment of post-merger concentration and competitive constraints in those markets.


To the extent that the Tribunal evaluated whether surrounding areas imposed “competitive pressures” on the Midrand node notwithstanding a significant market share, the assessment also involved an evaluative judgment grounded in the Tribunal’s acceptance of the node framework used by market participants and the Commission.


4. Court’s Reasoning


The Tribunal proceeded from the premise that in property letting markets, market definition may require segmentation by property type and quality. In relation to office properties, it relied on the industry grading framework referenced via SAPOA and accepted the Commission’s position that different grades of office blocks constitute distinct product markets, given that differences in quality, age, and finishes are reflected in distinct rental levels. On that basis, the Tribunal confined its office analysis to Grade B office blocks, being the category in which overlap was material for this transaction.


For industrial property, the Tribunal recorded that there are also sub-classifications in the market and accepted the Commission’s view, shared by relevant industry bodies, that these sub-classifications fall into different product markets. In the merger at hand, it treated the overlap as occurring in light industrial property, consistent with the Commission’s assessment.


On geographic market definition, the Tribunal accepted the evidence-based approach that market participants use nodes grouping proximate areas that compete with each other, and that rentals within nodes are sufficiently close to justify treating nodes as relevant geographic markets for merger analysis. It also noted that both the Commission and the parties had used this approach and that it aligned with how the Commission had evaluated property markets previously.


Turning to competitive effects, the Tribunal assessed concentration and competitive constraints in the specific overlap nodes. In the Midrand Grade B office node, it acknowledged that the merged share of 33.95% was significant, but accepted the parties’ contention that Midrand is subject to competitive pressure from surrounding office nodes, specifically Centurion and Kyalami. This constituted the principal basis on which the Tribunal concluded that the merged entity would continue to face meaningful competitive discipline in that office market notwithstanding the post-merger share.


For light industrial property, the Tribunal relied on the Commission’s conclusion that combined market shares in the relevant geographic areas ranged between 0.6% and 11.2%, and found that none of these concentrations was high enough to raise competition concerns. It also accepted that the merged entity would face competition from major competitors in those areas, as reflected in the record before it.


On public interest, the Tribunal considered the parties’ employment evidence and accepted that the transaction would have no employment effect, based on the facts that MPI’s properties were externally managed (and MPI did not employ staff to manage the portfolio) and that Bonatla had no employees. It recorded that there were no other public interest considerations militating against approval.


Synthesising these assessments, the Tribunal aligned itself with the Commission’s findings and concluded that the merger would not have a material adverse effect on competition in the relevant markets and that no public interest factor justified prohibition or conditional approval.


5. Outcome and Relief


The Competition Tribunal unconditionally approved the large merger between Momentum Property Investments (Pty) Ltd and Bonatla Property Holdings Limited in terms of section 16(2)(a) of the Competition Act 89 of 1998 (as amended).


No conditions were imposed. The reasons do not record any costs order.


Cases Cited


No judicial authorities were cited in the Tribunal’s reasons for decision.


Legislation Cited


Competition Act 89 of 1998 (as amended).


Collective Investment Schemes Control Act 45 of 2002.


Rules of Court Cited


No rules of court were cited in the Tribunal’s reasons for decision.


Held


The Tribunal held that the merger was not likely to result in a substantial lessening of competition in the relevant markets identified, namely Grade B office blocks in the Midrand node and light industrial property in the identified geographic nodes.


It further held that, despite a significant combined market share in Midrand Grade B office space, the merged entity would be constrained by competitive pressures from neighbouring office nodes. It also held that the market shares in the light industrial property overlaps were insufficient to raise concerns and that competition from other market participants would remain.


The Tribunal held that there were no public interest considerations, including employment effects, that militated against approval, and it therefore approved the merger without conditions.


LEGAL PRINCIPLES


Relevant market definition in property letting may require differentiation by property characteristics and quality, including segmentation by office grading where grade differences are reflected in different rental levels and market conditions.


Geographic market definition in property markets may appropriately be undertaken by reference to industry-recognised nodes, where areas grouped within a node compete with each other and rental levels are sufficiently close to justify treatment as a relevant geographic market for competition analysis.


A significant post-merger market share in a defined geographic area does not, on its own, determine the outcome where the evidence indicates that the area is subject to meaningful competitive constraints from adjacent or neighbouring geographic markets.


In merger control, the Tribunal assesses both competition effects and public interest considerations, and where the evidence indicates no material adverse effect on competition and no adverse public interest impact (including on employment), an unconditional approval under section 16(2)(a) may be granted.

COMPETITION TRIBUNAL 
REPUBLIC OF SOUTH AFRICA
                                                                                       Case no.: 34/LM/Jul03
In the large merger between:
Momentum Property Investments (Pty) Ltd  
and
Bonatla Property Holdings Limited 
                                                            
                                               Reasons for Decision
Approval 
1. On 20 August 2003, the Competition Tribunal issued a Merger Clearance  
Certificate approving, in terms of section 16(2)(a) 1, the merger between Momentum  
Property Investments (Pty) Ltd (“MPI”) and Bonatla Property Holdings Limited  
(“Bonatla”). The reasons for our decision follow.
The parties
2. The primary acquiring firm is MPI, which consists of the property portfolio of the  
Momentum Group Limited. 
3. The primary target firm is Bonatla, a listed property holding company.  As a result  
of this transaction Bonatla will dispose of a property portfolio consisting of 34 office,  
industrial and retail properties to MPI.
The structure and rationale for the merger transaction
4.   In   terms   of   the   merger   agreement   MPI   will   acquire   34   properties   (“target  
properties”) owned by Bonatla and its subsidiaries. 
5. The transaction will result in the establishment of a listed collective investment  
scheme in property (“ the CIS Trust ”), which is regulated in terms of the Collective  
Investment Schemes Control Act 45 of 2002 (“ CIS Act ”). 
6. The CIS Trust will be listed and will be managed by a management company  
appointed in terms of the CIS Act. The initial trustees will be appointed by MPI and  
approved by the Financial Services Board (“ FSB”). The parties stated further that the  
management company overseeing the properties would make decisions in the best  
1  This is an unconditional approval in terms of the Competition Act 89 of 1998, as amended.

interests of the members of the fund and not in coordination with the FirstRand group,  
which owns Momentum Group. On the other hand, the trustees’ role will be to  
oversee the management of the trust in accordance with the CIS Act.
7. The target properties will however be acquired by MPI or the CIS Trust (as MPI’s  
nominee), of which MPI will initially be the holder of the majority of the participatory  
interests and be entitled to appoint the trustees. According to the parties the effect of  
the transaction will not result in the FirstRand group ultimately being able to exercise  
unfettered control over the target properties, which will be managed on their behalf  
(as a holder of participatory interests in the CIS Trust) and on behalf of the other  
investors by the management company in terms of the CIS Act.
Activities of the parties
The FirstRand Group
8. FirstRand is a holding company with two wholly owned subsidiaries, which are  
Momentum Group (whose subsidiaries operate in the insurance and asset management  
businesses) and FirstRand Bank Holdings (whose subsidiaries are involved in retail,  
corporate and investment banking activities).  
9. The FirstRand Group’s activities are divided mainly into corporate, retail, health,  
wealth and international clusters. 
10. The retail cluster embraces retail banking, installment finance, mortgage lending  
and short­term insurance. The corporate cluster provides a comprehensive range of  
investment and corporate banking, asset management and employee benefits services.  
The wealth cluster provides products and services to the middle and upper income  
groups regarding investment and risk products that create and preserve wealth. The  
health cluster caters for the health and medical services.
11. Momentum Group Limited owns a property portfolio, MPI, managed by RMB  
Properties. Although other divisions within FNB own properties there is no  
geographic overlaps in respect of these properties and those within the Bonatla and  
Momentum portfolios.

Momentum portfolios.
Bonatla
12.   As   indicted   earlier   Bonatla   Property   Holdings   Limited   is   a   property   holding  
company. It is disposing of a property portfolio consisting of 34 office, industrial and  
retail properties to MPI 2.
Product overlap
13. It is therefore clear from the above that the only overlap exists in the property  
market. For our purposes, although FNB owns properties the only overlap occurs in  
2  The target properties are situated in Durban, Johannesburg, Midrand, Pretoria, Sandton, Randburg,  
Kempton Park and Mafikeng. All the target properties differ in grades, e.g. Grade A, B, C, etc.
2

respect of the Momentum property portfolio.
Relevant product market
14. It is worthwhile to note that distinct markets can be identified when dealing with  
different types of properties. The distinctions are made on product characteristics.
15. Thus the markets in which an overlap between the businesses of the parties occurs  
are the markets for the letting of the industrial properties in certain areas and offices  
in certain areas. It is for this reason that our assessment focuses on these two types of  
property since the overlap exists in office space and industrial properties.   
16. According to the South African Property Owners Association’s (“SAPOA”) office  
vacancy survey office buildings are divided into the following grades: P, A, B, and  
C.3
o Grade P: refers to top quality,  modern space, ample parking, a prestige  
lobby finish and good environment;
o Grade A: represents generally not older than fifteen years or which has had  
a major renovation, air conditioning, adequate on­site parking;
o Grade   B:   means   generally   older   buildings,   but   accommodation   and  
finishes are close to modern standards as a result of refurbishments and  
renovation from time to time; and 
o Grade C: refers mainly to buildings with older style finishes, services and  
building  systems. It may or may not be air­conditioned  or have on­site  
parking.
17. We therefore limit ourselves, for the purposes of this transaction, to the third  
category, i.e. the Grade B office blocks. The evident differences in quality, age and  
finishing of the categories of property described above are reflected in the distinct  
rentals charged for office blocks in the various categories.
18. Subsequent to its investigation the Commission concluded that the different grade  
office blocks constitute distinct products markets.
19. Insofar as industrial property is concerned, the parties submit that there are also  
Grade A, B and C properties in the market place, similar to classifications done for

Grade A, B and C properties in the market place, similar to classifications done for  
office blocks. They contend further that there is also a “Rode classification”, which  
differentiates between prime and secondary industrial properties 4. However, the  
parties have not used this method to determine overlaps.
3  SAPOA’s March 2003 Survey.
4  Prime space satisfies requisites such as the facilities are in good condition, access is easy and there is  
proper loading facilities.
3

20. The Commission’s view is that the different sub classifications fall within  
different product markets. Industry participants, SAPOA and Investment Property  
Databank South Africa (Pty) Limited (“IPD SA”) 5 share this view.
21. In this merger if this approach to the classification of the markets is correct  
overlaps occur in the market for Grade B office blocks and light industrial properties.
Geographic market 
22. Market participants tend to group areas together into nodes and all the areas in that  
node compete with each other. These nodes have been developed by the industry  
association and are followed by the participants in the market in assessing rentals.  
Although rentals per class of building vary to some degree within a node they are  
sufficiently close to justify the conclusion that they should be treated as relevant  
geographic markets for our purposes. Both the merging parties and the Commission  
follow this approach. The Commission states that this is consistent with the manner in  
which it has evaluated property markets previously.   6
23. The relevant nodes where product overlaps exist for the purposes of this  
transaction have been identified in the office market as Midrand and in the industrial  
property market as: North West, North and East Gauteng; South Gauteng and M2  
Strip; Pretoria Environs; and certain areas in Kwazulu Natal. 
Evaluating the merger
24. In the instant case, there is an overlap in Grade B office blocks in Midrand and  
light industrial property in certain areas 7. 
25. In the Midrand area Bonatla has a 15,63% market share while MPI holds 18,32%,  
which   results   in   a   combined   market   share   of   33,95%.   Although   the   post   merger  
market   share   is   significant   we   are   persuaded   by   the   parties’   argument   that   the  
Midrand   area   is   subject   to   competitive   pressures   from   the   two   surrounding   office  
nodes of Centurion and Kyalami.

nodes of Centurion and Kyalami.
26. Insofar as light industrial property is concerned the Commission indicated that the  
overlapping properties in the identified geographic areas have combined market  
shares ranging between 0.6% and 11.2% 8. None of these concentrations is sufficiently  
high to raise concerns. In addition, the merged entity also faces tough competition  
from major competitors in the property market in those areas 9.   
5  Investment Property Databank South Africa (Pty) Limited, a company responsible for research and  
maintaining a property databases, more specifically industrial property.
6  The Commission avers in its report that it has undertaken several property investigations over the  
past couple of years as well as research into the property market. It has debated the relevant geographic  
markets with SAPOA and market participants. 
7  For the purposes of this transaction the identified overlapping properties with regard to the light  
industrial property includes geographic areas such as South Gauteng and M2 Strip; East, North and  
North West Gauteng; Midrand, Pretoria & Environs; and certain Kwazulu Natal areas. 
8  See, footnote 7 above.
9  According to the parties this includes other property funds such as Pangbourne, Allan Gray, iProp,  
etc. 
4

Effect on competition
27. We accordingly conclude that this transaction is not likely to result in a substantial  
lessening   of   competition.   Although   the   market   share   of   the   merged   entity   in   the  
Midrand   area   is   significant   we   are   satisfied   that   it   will   encounter   considerable  
competition from neighbouring areas.  
Public interest considerations
28. The parties averred that there would be no effect on employment as a result of this
transaction10. MPI’s properties are being managed by RMB Properties and therefore  
MPI engages no employees to manage its portfolio of properties. In addition, Bonatla  
has no employees. 
Conclusion
29. We therefore agree with the Commission’s findings that the transaction will not  
have a material effect on competition in the relevant  markets in which the parties  
operate. No other public interest considerations militate against the approval of this  
merger. Accordingly, this transaction is unconditionally approved. 
_____________                                                                                  25 September 2003  
D. Lewis                                                                                                      DATE
Concurring: N. Manoim, T. Orleyn
For the merging parties:   Mr. A le Grange & Ms. M Botha, Hofmeyr Herbstein  
& Gihwala Inc. 
                                                    
For the Commission:  Mr. L Oliphant assisted by Mr. J Liebenberg & Ms. R  
Ahmed, Competition Commission
10  Refer to page 7 of the merged entity’s competitiveness report.
5