ABSA Group Limited and PSG Investment Bank Holdings (82/LM/Nov02) [2002] ZACT 72 (20 December 2002)

55 Reportability
Competition Law

Brief Summary

Competition Law — Merger Approval — Merger between ABSA Group Limited and PSG Investment Bank Holdings Limited — The Competition Tribunal approved the merger on 19 December 2002, determining that it would not substantially lessen competition in the financial services market. The acquiring firm, ABSA, is a major South African bank, while PSG is a niche bank. The merger involves ABSA acquiring PSG's entire issued share capital, with certain assets excluded. The Tribunal found that the combined market share in relevant segments would not exceed 20%, and any potential retrenchments were attributed to broader industry turbulence rather than the merger itself. The merger was thus approved unconditionally.

COMPETITION TRIBUNAL 
REPUBLIC OF SOUTH AFRICA
     Case No: 82/LM/Nov02
In the large merger between: 
ABSA Group Limited 
and
PSG Investment Bank Holdings Limited
Reasons for Decision
________________________________________________________________
APPROVAL
On   19   December   2002   the   Competition   Tribunal   issued   a   Merger   Clearance  
Certificate approving the merger between ABSA Ltd and   PSG Investment Bank  
Holdings Limited     in terms of section 16(2)(a). The reasons for the approval of  
the merger appear below.
The Parties
1. The   acquiring   firm   is   ABSA   Group   Limited   (“Absa”),  
one of the four major banks in South Africa, and listed on  
the   JSE.   It’s   major   shareholders   include     Sanlam,   as   to  
33.7%,   Universta   (Pty)   Ltd   as   to   23.69%   and   the   Public  
Investment Commissioner as to 6.81% . 
2. The   target   firm   is   PSG   Investment   Bank   Holdings   Limited   (“PSG”),   a  
company listed on the Johannesburg Stock Exchange.  PSG is controlled as  
to 56.5% by PSG Financial Services Limited and ultimately controlled by the  
PSG Group. 
The Merger Transaction
3. The   transaction   comprises   a   scheme   of   arrangement   whereby   Absa   is

acquiring the entire issued share capital of PSG on a fully diluted basis.  
Post­merger, PSG will be Absa’s wholly­owned subsidiary. Certain PSG  
assets   are   being   excluded   from   the   transaction.   We   were   advised   that  
these assets are not competitive with those assets being transferred to  
Absa.
 
Rationale for the Transaction 
4. The   transaction   occurs   pursuant   to   systemic   turbulence   in   the   banking  
industry and the effect of such on smaller (A2) banking groups, such as  
PSG.   The   Registrar   of   Banks,   according   to   the   parties,   has   actively  
encouraged PSG to consolidate with one of the A1 banks. 
The Relevant Market
5. Both Absa and PSG operate within the broader financial services industry.  
Absa’s core activity extends across providing a range of financial services  
to   (retail   and   corporate   clients),   comprising   personal,   commercial   and  
wholesale banking as well as insurance.
6. PSG is described as a niche bank and has been operating since 1998. It  
has  a  range   of  business  activities,   including  corporate  finance   (through  
PSG   Capital),   treasury   (through   PSG   and   subsidiaries),   treasury  
outsourcing   (through   PSG   Treasury   Outsourcing   (Pty)   Ltd,   trade   and  
commodity   finance   (through   PSG   Trade   Finance   (Pty)   Ltd,   structured  
products, structured and project finance as well as corporate services.
7. The   Commission   identified   a   service   overlap   in   treasury   services,  
specialised   finance   (which   in   turn   can   be   segmented   into   structured  
finance and project finance on the one hand and structured products on  
the   other)   and   proprietary   investment   businesses   as   separate,   distinct  
markets. These services fall under wholesale banking. Since both firms  
provide   these   services   across   South   Africa,   the   geographic   market   is  
correctly regarded as national.
 treasury services

correctly regarded as national.
 treasury services 
Within a bank, the treasury department procures funding in the financial markets  
and   allocates   it   to   the   various   banking   departments   at   a   margin.   It   further  
manages   internal   risk   within   the   bank.   Absa’s   existing   treasury   function   is  
accordingly being extended.

 specialised finance
o Structured finance and Project finance
  Both   types   of   financing   fund   capital   assets   and   projects   (e.g.  
construction of a toll road or dam) which differ according to method  
of   funding.   With   structured   finance,   finance   is   arranged   and  
structured via various financial  instruments  (be it  equity or debt).  
Generally parties uses this type of finance when the company has a  
variable interest rate and want to convert it into a fixed rate loan or  
vice  versa.  With  project  finance,  money is  raised  via  a loan  and  
repaid through revenues generated from the project . 
o Structured products
Designed   specifically   for   the   contractual   savings   industry.   These  
are   investment   products   which   have   a   guaranteed   return   or  
particular   investment   profile   (for   example   pension   funds).   A   new  
market for ABSA.  PSG has less than 1% market share.
 proprietary investment businesses
The bank itself invests in shares in listed and unlisted companies. Profits  
are made via dividend income and capital gains through sale of shares.
Impact on competition
8. The market shares provided indicated that in each of the above markets  
separately,   the   combined   market   share   does   not   exceed   20%.   The  
increment   to   Absa’s   market   share   brought   about   by   the   merger   is  
insignificant, in each case, less than 1%. 
9. The   customers   are   large   multinationals   or   corporate   entities   who   are  
appraised   and   well­informed   enough   about   the   respective   financial  
instruments in the event that the merged entity decides to exercise market  
power.   Furthermore,   there   have   been   a   proliferation   in   recent   years   of  
both local and foreign companies that compete with the parties.

Public Interest
10. Any retrenchments appear to be as a result of the turbulence and  
consequential   shake­up   in   the   banking   industry   generally   and   not   as   a  
result of the merger.
Conclusion
We   conclude   that   the   merger   will   not   lead   to   a   substantial   lessening   of  
competition.     There   are   no   public   interest   concerns   which   would   alter   this  
conclusion   for   the   reasons   stated   above.   The   merger   is   therefore   approved  
unconditionally.
_____________   20 December 2002
N. Manoim    Date
Concurring: D.Lewis, M. Holden
For the merging parties:   Cliffe Dekker Attorneys 
For the Commission:  K. Ramathula, N. Barnabas, Competition  
Commission