Cipla Medpro (Pty) Limited v Adcock Ingram Limited and Others (Leave to Appeal) (10455/2023) [2025] ZAWCHC 392 (26 August 2025)

58 Reportability
Intellectual Property

Brief Summary

Intellectual Property — Trade Marks — Application for leave to appeal — Cipla Medpro sought leave to appeal against an interdict preventing it from using the trademark FURIZOME, which was found to be confusingly similar to the respondents' URIZONE trademark — The High Court had previously ruled that the marks were likely to deceive or cause confusion among consumers, particularly in the pharmaceutical context — Cipla Medpro contended that the court erred in applying the global appreciation test and in failing to consider the role of professional intermediaries in mitigating confusion — The court found no reasonable prospects of success for the appeal and dismissed the application for leave to appeal, ordering Cipla Medpro to pay the respondents' costs.

IN THE HIGH COURT OF SOUTH AFRICA
WESTERN CAPE DIVISION, CAPE TOWN

Case No: 10455/2023


In the matter between:


CIPLA MEDPRO (PTY) LIMITED Applicant


And


ADCOCK INGRAM LIMITED First respondent

ADCOCK INGRAM HEALTHCARE (PTY) LTD Second respondent

ZAMBON S.P.A Third respondent

Heard: 18 August 2025
Delivered: Electronically on 26 August 2025

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JUDGMENT ON APPLICATION FOR LEAVE TO APPEAL


LEKHULENI J

Introduction

[1] This is an application for leave to appeal to the Supreme Court of Appeal ( ‘the
SCA’), alternatively, to the Full Bench of this division, against the whole judgment and
order of this Court (‘the main judgment’), handed down on 17 April 2025. In that judgment,
this Court interdicted and restrained the applicant herein, Cipla Medpro (Pty) Ltd, in terms
of section 34(1)(a) of the Trade Marks Act 194 of 1993 (‘the Trade Marks Act ’ ) from
infringing the respondents' URIZONE trademark registration number 1995/00309 by
using in relation to the pharmaceutical product, the trademark FURIZOME or any other
trademark so nearly resembling the respondents' URIZONE trademark to be likely to
deceive or cause confusion.

[2] The Court also interdicted Cipla Medpro from unlawfully competing with the
respondents by using in any manner or form the trademark FURIZOME or any confusingly
similar trademark. Cipla Medpro was also ordered to pay the respondents' costs, including
the cost of counsel.

Grounds of Appeal

[3] The applicant raised various grounds of appeal against the main judgment of this
Court. The grounds of appeal filed on behalf of Cipla Medpro, can be summarised briefly
as follows: Cipla Medpro contends that this Court erred in the application of the glob al
appreciation test required in the comparison of trade marks as set out in Plascon-Evans

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Paints Ltd v Van Riebeeck Paints (Pty) Ltd 1984 (3) SA 623 (A) at 640, and subsequent
decisions.

[4] To this end, Cipla Medpro contended that this Court erred in failing to give sufficient
weight to the distinctive elements of each mark. The applicant asserted that this Court
dissected the marks into their constituent syllables, comparing 'URI' with 'FURI' and
'ZONE' with 'ZOME', and assessed these components in isolation, and then concluding
that the marks are deceptively similar based on these fragmented comparisons, rather
than applying the holistic assessment required by the applicable legal test.

[5] In addition, Cipla Medpro argues that the Court erred by placing undue weight on
the alleged reputation and market presence of the URIZONE trademark, without any proof
that the trade mark had acquired sufficient distinctiveness or consumer recognition to
influence perception meaningfully. A reputation, even if established, so the applicant
contends, does not automatically entitle a proprietor to an interdict in the absence of a
proper finding of likely confusion. The comparison of the marks must still support such a
finding, particularly where no actual evidence of deception or confusion was presented.

[6] The applicant also contended that this Court failed to accord due weight to the
critical role played by professional intermediaries, namely medical practitioners and
pharmacists, in the prescribing and dispensing of Schedule 4 medications and the
inherent safeguards created by the provisions of section 22F of the Medicines and
Related Substance Control Act, 101 of 1965 ( ‘the Medicines Act ’) which reduce or
completely eliminate a likelihood of deception or confusion. According to Cipla Medpro,
the Court's conclusion that confusion is likely to arise does not take into account the
realities of prescribing and dispensing Schedule 4 medications, and it applies the test as
set out in Plascon-Evans as though the goods in question are ordinary goods.

set out in Plascon-Evans as though the goods in question are ordinary goods.

[7] The applicant contends that medical practitioners and pharmacists, who are
responsible for prescribing and dispensing these medicines, respectively, are highly
trained profes sionals familiar with the characteristics, compositions, indications, and

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branding of pharmaceutical products. Their expertise serves as a robust safeguard
against confusion, as they are unlikely to conflate distinct products based solely on
similarities i n their brand names. In this context, the potential consumer is not only a
member of the public but also includes professional intermediaries whose decisions are
informed by clinical knowledge, regulatory compliance, and ethical responsibilities.

[8] Cipla Medpro submitted that this Court placed undue emphasis on the ZETOMAX
matter. According to the applicant, the ZETOMAX matter held that section 22F of the
Medicines Act meant that the patient was not a passive bystander but plays an active role
in the dispensing of his or her medications. The applicant contends that what the Court in
the ZETOMAX matter did not examine further, for instance, were the scenarios postulated
by the applicant's counsel in the argument presented to the court – specifically, the
involvement of doctors who prescribe and pharmacists who dispense medication to
patients.

[9] In Cipla Medpro's view, given the relationship between intellectual property law
and pharmaceutical regulation, it is in the interest of justice for an appel late court to
consider the appropriate legal standard to be applied in such a case. Based on this
submission, Cipla Medpro contends that an appeal against the order of this Court has
reasonable prospects of success on appeal and that there are other compel ling reasons
why an appeal should be heard, including the interest of justice.

Relevant legal principles: Application for leave to appeal

[10] The applicant’s application for leave to appeal is based squarely on section
17(1)(a) of the Superior Courts Act 10 of 2013 . Section 17 of the Superior Courts Act
regulates applications for leave to appeal from a decision of a High Court. It provides as
follows:

‘(1) Leave to appeal may only be given where the judge or judges concerned are of the
opinion that—

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(a) (i) the appeal would have a reasonable prospect of success; or
(ii) there is some other compelling reason why the appeal should be heard, including
conflicting judgments on the matter under consideration;
(b) the decision sought on appeal does not fall within the ambit of section 16 (2) (a); and
(c) Where the decision sought to be appealed does not dispose of all the issues in the
case, the appeal would lead to a just and prompt resolution of the real issues between the
parties.'

[11] Unlike the old Sup reme Court Act, 59 of 1959, section 17 of the Superior Courts
Act imposes substantive law provisions applicable to applications for leave to appeal.
First, leave to appeal may only be given if, according to the presiding judge’s satisfaction:
(i) the appea l would have reasonable prospects of success; or (ii) there is some other
compelling reason why the appeal should be heard, including conflicting judgments on
the matter under consideration. The use of the word “would” in section 17 (1)(a)(i) of
the Superior Courts Act implies that the test for leave to appeal is now more onerous. The
SCA has found that the use of the word ‘would’ in subsection 17(1)(i)(a) of the Superi or
Courts Act imposes a more stringent threshold in terms of the Act, compared to the
provisions of the repealed Supreme Court Act 59 of 1959.1

[12] In the Mount Chevaux Trust [IT2012/28 v Tina Goosen and 18 Others ,2
Bertelsmann J stated as follows:

‘It is clear that the threshold for granting leave to appeal against a judgment of a
High Court has been raised in the new Act. The former test whether leave to appeal
should be granted was a reasonable prospect that another court may come to a
different conclusion, See Van Heerden v Cronwright and Others 1985 (2) SA 342
(T) at 343H. The use of the word ‘would’ in the new statute indicates a measure of
certainty that another court will differ from the court whose judgment is sought to
be appealed against’.

be appealed against’.


1 See S v Notshokovu [2016] ZASCA 112 at para 2.
2 (LCC14R/2014) (unreported judgment from the Land Claims Court) at para 6.

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[13] It is clear from the discussion in the preceding paragraph that the test to be applied
is now higher than what it used to be. It is no longer a matter of whether another court
may or might come to a different decision than the trial court. It is now whether another
court, sitting as court of appeal, would come to a different conclusion. The Superior Courts
Act has raised the bar for granting leave to appeal. What is required of this Court is to
consider objectively and dispassionately whether there ar e reasonable prospects that
another court may well find merit in the arguments advanced by the losing party, Cipla
Medpro.3

Discussion

[14] As discussed in the main judgment, the URIZONE pharmaceutical product is a
broad-spectrum and antibiotic used for the treatment of urinary tract infections. It is sold
in sachets of 3g per sachet. The third respondent launched URIZONE medicine in 1988.
The respondents (applicants in the main application) asserted that this medicine is
currently available in 78 countries. However, in many of these countries, the product is
sold under different trademarks. The FURIZOME product of Cipla Medpro is a generic
substitution of the URIZONE product of the respondents. The FURIZONE product, like
the respondents' URIZONE, is sold as a single dose in 3 -gram sachets. Both
pharmaceutical products are used to treat urinary tract infections and come in a sachet
of 3 grams.

[15] It is incontestable that the two trade marks URIZONE and FURIZOME are visually,
aurally and conceptually similar and that there exists a likelihood of confusion or
deception among consumers. As explained in the main judgment, a thorough comparison
of the two trade marks reveals their evident and concerning similarities that pose a risk of
confusion and deception among consumers. The overall impression conveyed by the
marks as wholes resemble each other closely both in appearance and in sound. I have

marks as wholes resemble each other closely both in appearance and in sound. I have
considered the applicant's grounds of appeal, and I am of the view that Cipla Medpro's

3 Valley of the Kings Thaba Motswere (Pty) Ltd and Another v Al Mayya International [EL926/2016] 137
(ZAECGHC) 137 (10 November 2016) at para 4.

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FURIZOME resembles the respondents' trade mark URIZONE and is likely to deceive or
to cause confusion. It is my firm view that there are no prospects that another court would
come to a different conclusion than the one reached by this Court.

[16] As explained in the main judgment, there is no doubt that potential patients will
likely be confused between the trade marks URIZONE and FURIZOME when confronted
with these trademarks especially considering that the two trademarks looks similar
conceptionally, aurally and visually.

[17] At the hearing of this application, Mr Puckrin SC, counsel for Cipla Medpro, argued
on behalf of the applicant that this Court did not consider the expert evidence of Ms Ronel
Reyneke in its judgment. I do not agree with counsel's proposition. The expert evidence
provided by Ms Reyneke, along with the insights from other expert wit nesses, was
thoroughly considered. The fact that her report was not specifically mentioned by name
in the judgment does not mean that her evidence was not taken into account. This extends
to the scenarios that Mr Puckrin postulated. Those scenarios presented by Mr Puckrin
were not dealt with individually ( ad seriatim ) in the judgment; however, the reasons
advanced in the judgment covered all the scenarios he raised.

[18] The main judgment notes that doctors and pharmacists are not infallible, and don't
have a perfect recollection or perception of even prescribed medicines. They, too, make
mistakes. Pharmacists and doctors are human and are not immune to factors such as
imperfect recollection and mispronunciation. They, too, can be confused or deceived. To
suggest that doctors are infallible is not credible. The main judgment found that even a
doctor advising a pharmacist telephonically which drug to provide the patient with can
lead to confusion, given the virtual ly identical pronunciation of the two trade marks. The
trade marks URIZONE and FURIZOME are so similar that if a doctor had heard from a

trade marks URIZONE and FURIZOME are so similar that if a doctor had heard from a
colleague (perhaps via telephone) that they should prescribe URIZONE and then came
across FURIZOME, they might wonder if their colleague had perhaps not mentioned the
drug FURIZOME and then simply prescribed the incorrect medication. A patient, and

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perhaps also a professional, who knows only one word and has an imperfect recollection
of it is likely to be mistaken.

[19] As correctly pointed out by Mr Michau SC, counsel for the respondents, the issues
raised in this matter and in the grounds of appeal fall squarely within the ZETOMAX
judgment of the SCA. The main judgment clearly followed the principles espoused in that
judgment. That case made it clear that the patient, and as such, the ordinary member of
the public, plays a role in deciding upon their medication and that they are no longer a
passive bystander in the purchasing process. Clearly, there are scenarios where patients
play a role in deciding on the medicine. In this process, there exists a possibility of
consumer deception or confusion in differentiating between URIZONE and FURIZOME,
as acknowledged by the SCA in the ZETOMAX judgment. As the main judgment explains
in para 5 7 thereof, the old approach of disregarding the patient in the dispensation of
medication has been jettisoned from the discourse.

[20] Furthermore, the main judgment found that the legislature has acknowledged the
emergence of a significant t ransformative trend in healthcare among the public over the
past two decades. Members of the public are increasingly aware of the types of treatment
or different pharmaceuticals available for treating specific conditions, the pros and cons
of those treatme nts, the clinical successes of those products, and the like. Patients, in
general, have begun to accept greater responsibility for their own healthcare and have
not simply left it up to their doctors and pharmacists to decide.

[21] Demonstrably, the simi larities existing between FURIZOME and URIZONE are
clearly confusing and deceptive. Patients will, in many cases, ask doctors to prescribe the
medicine that they are used to or know. Common sense dictates that that will be the case.
If a patient does ask for a medicine by brand name for a particular ailment identified by

If a patient does ask for a medicine by brand name for a particular ailment identified by
the doctor, it will only be a medicine that they know of, or heard of, or read of. If the name
of the medicines aimed at the same ailments are confusingly similar, it obviously creates
a risk of these patients being confused, especially bearing in mind imperfect recollection.
Surely, the similarity between the trade marks URIZONE and FURIZOME, which are

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aimed at treating similar ailments, will obviously create a risk o f confusion for patients
between the two.

[22] The applicant’s main ground of appeal is that there are reasonable prospects that
another court would find that this court erred in granting an interdict against it in terms of
section 34 of the Trade Marks Act. I do not agree. I am not persuaded at all that there are
any reasonable prospects that those assertions would (or for that matter might) be upheld
by another court. On a conspectus of all the facts placed before this Court, I believe that
there are no prospects of success in granting leave to appeal.

Order

[23] In the result, the applicant’s application for leave to appeal is hereby dismissed.

[24] The applicant is ordered to pay the costs of this application on a party and party
scale, including the costs of counsel on Scale A.


______________________________
LEKHULENI JD
JUDGE OF THE HIGH COURT



APPEARANCES

For the Applicant: Adv Puckrin SC
Instructed by: Kisch Africa Inc

For the Respondents: Adv Michau
Instructed by: Spoor & Fisher